[01/11/12 - 01:27 PM]
2.5 Million Total Viewers Boogie Down During Return of Lifetime's "Dance Moms"
Lifetime spins the numbers for Tuesday, January 10.

[via press release from Lifetime]


Season Two Premiere of Hit Docu-Series Posts Double and Triple Digit Gains Across Key Demos versus Season One Debut, Becoming Most Watched Telecast Ever for DANCE MOMS

LOS ANGELES, CA (January 11, 2012) - The Dance Moms are back and the eagerly anticipated return of Lifetime's hit docu-series last night did not disappoint. In posting double and triple digit gains across key demographics versus its season one debut, last night's episode became the program's most watched telecast ever and Lifetime's best ever Tuesday season opener among Total Viewers.

Last summer's most talked about show, featuring infamous dance instructor Abby Lee Miller, her world-class students and their mothers, Dance Moms averaged 2.5 million Total Viewers in the 9:00pm ET/PT time period, a 150% jump versus its season one debut last year. The series also secured 1.2 million Adults 18-49 viewers (+126%), 1.0 million Adults 25-54 viewers (+75%), 997,000 Women 18-49 viewers (+141%), 798,000 Women 25-54 viewers (+83%), 704,000 Adults 18-34 viewers (+337%) and 542,000 Women 18-34 viewers (+299%), according to Nielsen Media. Dance Moms averaged a 1.8 Household rating, a 125% increase from season one premiere. With a median age of 37, Dance Moms is Lifetime's youngest skewing series. Since its premiere last July, it has been viewed by more than 60 million viewers across all platforms, including linear, online and VOD.

Online, Dance Moms continued to build momentum on myLifetime.com, with last night's premiere driving 187,000 unique visitors to the show's minisite, more than any Lifetime premiere on record, per Omniture.

Once again set in Pittsburgh's renowned Abby Lee Dance Company, owned and operated by the notoriously demanding and passionate Miller, Dance Moms follows children's early steps on the road to stardom and their doting mothers who are there for every rehearsal, performance and bow... all under Miller's discerning eyes. Presenting a powerful cast of characters that continues to inspire water-cooler talk across the country, the show immerses itself in the highs and lows surrounding dance competition season, delivering a captivating and dramatic look at the cast's intense pursuit of National Dance titles. Centered on the devoted Miller, who runs her school with an iron tap shoe as she instructs her young, talented students while also dealing with impassioned mothers who go to great lengths to help their children's dreams come true, Dance Moms will continue to pose the tough questions many people have been asking since the show's launch about what really goes on behind-the-scenes in the fast-growing and controversial sport of competitive dance. The program is produced by Collins Avenue.


Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

  [january 2012]  


most recent ratings | view all posts
[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[03/09/18 - 08:17 AM]
Thursday's Broadcast Ratings: "Big Bang Theory," "Young Sheldon" Top Charts for CBS
Both series lead the night in total viewers and adults 18-49.

[03/08/18 - 01:14 PM]
TV One's Autobiographical Series "Uncensored" Earns #1 Spot on Ad-Supported Cable Among African-Americans for Second Straight Sunday
TV One further spins the numbers for Sunday, February 25.

[03/08/18 - 08:17 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye however is the most-watched broadcaster last night.