or


[01/11/12 - 01:27 PM]
2.5 Million Total Viewers Boogie Down During Return of Lifetime's "Dance Moms"
Lifetime spins the numbers for Tuesday, January 10.

[via press release from Lifetime]

2.5 MILLION TOTAL VIEWERS BOOGIE DOWN DURING RETURN OF LIFETIME'S "DANCE MOMS"

Season Two Premiere of Hit Docu-Series Posts Double and Triple Digit Gains Across Key Demos versus Season One Debut, Becoming Most Watched Telecast Ever for DANCE MOMS

LOS ANGELES, CA (January 11, 2012) - The Dance Moms are back and the eagerly anticipated return of Lifetime's hit docu-series last night did not disappoint. In posting double and triple digit gains across key demographics versus its season one debut, last night's episode became the program's most watched telecast ever and Lifetime's best ever Tuesday season opener among Total Viewers.

Last summer's most talked about show, featuring infamous dance instructor Abby Lee Miller, her world-class students and their mothers, Dance Moms averaged 2.5 million Total Viewers in the 9:00pm ET/PT time period, a 150% jump versus its season one debut last year. The series also secured 1.2 million Adults 18-49 viewers (+126%), 1.0 million Adults 25-54 viewers (+75%), 997,000 Women 18-49 viewers (+141%), 798,000 Women 25-54 viewers (+83%), 704,000 Adults 18-34 viewers (+337%) and 542,000 Women 18-34 viewers (+299%), according to Nielsen Media. Dance Moms averaged a 1.8 Household rating, a 125% increase from season one premiere. With a median age of 37, Dance Moms is Lifetime's youngest skewing series. Since its premiere last July, it has been viewed by more than 60 million viewers across all platforms, including linear, online and VOD.

Online, Dance Moms continued to build momentum on myLifetime.com, with last night's premiere driving 187,000 unique visitors to the show's minisite, more than any Lifetime premiere on record, per Omniture.

Once again set in Pittsburgh's renowned Abby Lee Dance Company, owned and operated by the notoriously demanding and passionate Miller, Dance Moms follows children's early steps on the road to stardom and their doting mothers who are there for every rehearsal, performance and bow... all under Miller's discerning eyes. Presenting a powerful cast of characters that continues to inspire water-cooler talk across the country, the show immerses itself in the highs and lows surrounding dance competition season, delivering a captivating and dramatic look at the cast's intense pursuit of National Dance titles. Centered on the devoted Miller, who runs her school with an iron tap shoe as she instructs her young, talented students while also dealing with impassioned mothers who go to great lengths to help their children's dreams come true, Dance Moms will continue to pose the tough questions many people have been asking since the show's launch about what really goes on behind-the-scenes in the fast-growing and controversial sport of competitive dance. The program is produced by Collins Avenue.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [january 2012]  
S
M
T
W
T
F
S


· DANCE MOMS (LIFETIME)











most recent ratings | view all posts
[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.