or


[01/17/12 - 09:02 AM]
ABC's Monday Builds to a 2-Month High in Adults 18-49
ABC spins the numbers for Monday, January 16.

[via press release from ABC]

ABC's Monday Builds to a 2-Month High in Adults 18-49

With The Bachelor and Castle opposite strong competition from CBS' original lineup and Fox's 2-hour series debut of Alcatraz, ABC's Monday night grew week to week by 9% in Adults 18-49, equaling a 2-month high in the key young adult sales demo - since 11/21/11. In addition, the Net posted its top-rated Monday in 3 months with Adults 18-34 - since 10/17/11.

· ABC improved over the same night last year in both Total Viewers (+4%) and Adults 18-49 (+4%).

Building steadily from 8-10pm and jumping 23% from its first half-hour to its final half-hour, ABC's The Bachelor was up week to week among Adults 18-49 (+9%) to match a season-best. In addition, the show also hit season-highs in Adults 18-34, Women 18-34 and across all key Men (M18-34/M18-49/M25-54)

During the 10 o'clock hour, ABC's Castle ran a strong second to CBS' Hawaii Five-0 in Total Viewers and Adults 18-49, while ranking #1 with Adults 18-34 and Women 18-34. In the hour, the ABC drama outdelivered NBC's Rock Center With Brian Williams by wide margins in viewers (+68%) and young adults (+77%).

· Castle surged over the prior week by 15% in Adults 18-34, scoring its highest number since October - since 10/31/11.

Quick Take for Monday, January 16, 2012 (Fast Affiliate Live + Same Day Program Ratings)

ABC Delivers Top Adults 18-49 Performance on the Night Since November

ABC's "The Bachelor" Equals a Season High in Adults 18-49, While Hitting Season Bests in Adults 18-34, Women 18-34 and All Key Men Demos

ABC's "Castle" Ranks No. 1 at 10pm in Adults 18-34 and Women 18-34, Scoring its Highest Adults18-34 Performance Since October

Monday Night (8:00-11:00 p.m.)

With "The Bachelor" and "Castle" opposite strong competition from CBS' original lineup and Fox's 2-hour series debut of "Alcatraz," ABC's Monday night grew week to week by 9% in Adults 18-49 (2.4/6 vs. 2.2/5), equaling a 2-month high in the key young adult sales demo - since 11/21/11. In addition, the Net posted its top-rated Monday in 3 months with Adults 18-34 (1.9/5 - tie) -- since 10/17/11.

· ABC improved over the same night last year (7.7 million and 2.3/6 on 1/17/11) in both Total Viewers (+4%) and Adults 18-49 (+4%).

"The Bachelor" (8:00-10:00 p.m.)

Building steadily from 8:00 - 10:00 p.m. and jumping 23% from its first half-hour to its final half-hour (2.2/6 to 2.7/6), ABC's "The Bachelor" was up week to week among Adults 18-49 (+9% - 2.4/6 vs. 2.2/5) to match a season best. In addition, the show hit season highs in Adults 18-34, Women 18-34 and across all key Men (M18-34/M18-49/M25-54)

"Castle" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Castle" ran a strong second to CBS' "Hawaii Five-0" in Total Viewers and Adults 18-49, while ranking No. 1 with Adults 18-34 and Women 18-34. In the hour, the ABC drama outdelivered NBC's "Rock Center With Brian Williams" by wide margins in viewers (+68% - 9.4 million vs. 5.6 million) and young adults (+77% - 2.3/6 vs. 1.3/3).

· "Castle" surged over the prior week by 15% in Adults 18-34, scoring its highest number since October - since 10/31/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/16/12.





  [january 2012]  
S
M
T
W
T
F
S


· ALCATRAZ (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· HAWAII FIVE-0 (CBS)
· ROCK CENTER WITH BRIAN WILLIAMS (NBC)









most recent ratings | view all posts
[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Stays on Top with "America's Got Talent"
Plus: "Zoo" on CBS rises to match its series high among adults 18-49.

[07/29/15 - 08:27 AM]
ABC's "Extreme Weight Loss" Builds 17% in Adults 18-49 and Spikes to Equal Season Highs in Adults 18-34 and Women 18-34
ABC spins the numbers for Tuesday, July 28.