or


[01/17/12 - 09:02 AM]
ABC's Monday Builds to a 2-Month High in Adults 18-49
ABC spins the numbers for Monday, January 16.

[via press release from ABC]

ABC's Monday Builds to a 2-Month High in Adults 18-49

With The Bachelor and Castle opposite strong competition from CBS' original lineup and Fox's 2-hour series debut of Alcatraz, ABC's Monday night grew week to week by 9% in Adults 18-49, equaling a 2-month high in the key young adult sales demo - since 11/21/11. In addition, the Net posted its top-rated Monday in 3 months with Adults 18-34 - since 10/17/11.

· ABC improved over the same night last year in both Total Viewers (+4%) and Adults 18-49 (+4%).

Building steadily from 8-10pm and jumping 23% from its first half-hour to its final half-hour, ABC's The Bachelor was up week to week among Adults 18-49 (+9%) to match a season-best. In addition, the show also hit season-highs in Adults 18-34, Women 18-34 and across all key Men (M18-34/M18-49/M25-54)

During the 10 o'clock hour, ABC's Castle ran a strong second to CBS' Hawaii Five-0 in Total Viewers and Adults 18-49, while ranking #1 with Adults 18-34 and Women 18-34. In the hour, the ABC drama outdelivered NBC's Rock Center With Brian Williams by wide margins in viewers (+68%) and young adults (+77%).

· Castle surged over the prior week by 15% in Adults 18-34, scoring its highest number since October - since 10/31/11.

Quick Take for Monday, January 16, 2012 (Fast Affiliate Live + Same Day Program Ratings)

ABC Delivers Top Adults 18-49 Performance on the Night Since November

ABC's "The Bachelor" Equals a Season High in Adults 18-49, While Hitting Season Bests in Adults 18-34, Women 18-34 and All Key Men Demos

ABC's "Castle" Ranks No. 1 at 10pm in Adults 18-34 and Women 18-34, Scoring its Highest Adults18-34 Performance Since October

Monday Night (8:00-11:00 p.m.)

With "The Bachelor" and "Castle" opposite strong competition from CBS' original lineup and Fox's 2-hour series debut of "Alcatraz," ABC's Monday night grew week to week by 9% in Adults 18-49 (2.4/6 vs. 2.2/5), equaling a 2-month high in the key young adult sales demo - since 11/21/11. In addition, the Net posted its top-rated Monday in 3 months with Adults 18-34 (1.9/5 - tie) -- since 10/17/11.

· ABC improved over the same night last year (7.7 million and 2.3/6 on 1/17/11) in both Total Viewers (+4%) and Adults 18-49 (+4%).

"The Bachelor" (8:00-10:00 p.m.)

Building steadily from 8:00 - 10:00 p.m. and jumping 23% from its first half-hour to its final half-hour (2.2/6 to 2.7/6), ABC's "The Bachelor" was up week to week among Adults 18-49 (+9% - 2.4/6 vs. 2.2/5) to match a season best. In addition, the show hit season highs in Adults 18-34, Women 18-34 and across all key Men (M18-34/M18-49/M25-54)

"Castle" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Castle" ran a strong second to CBS' "Hawaii Five-0" in Total Viewers and Adults 18-49, while ranking No. 1 with Adults 18-34 and Women 18-34. In the hour, the ABC drama outdelivered NBC's "Rock Center With Brian Williams" by wide margins in viewers (+68% - 9.4 million vs. 5.6 million) and young adults (+77% - 2.3/6 vs. 1.3/3).

· "Castle" surged over the prior week by 15% in Adults 18-34, scoring its highest number since October - since 10/31/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 1/16/12.





  [january 2012]  
S
M
T
W
T
F
S


· ALCATRAZ (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· HAWAII FIVE-0 (CBS)
· ROCK CENTER WITH BRIAN WILLIAMS (NBC)









most recent ratings | view all posts
[12/22/14 - 12:47 PM]
Nickelodeon Is 2014's Top Basic Cable Network with Kids and Total Viewers
Nickelodeon spins the numbers for the year to date.

[12/22/14 - 11:00 AM]
Live + 7 Ratings: ABC Claims the Week's Top 6 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of December 1-7.

[12/22/14 - 08:33 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Its Reign for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[12/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night Among the Big 4 in All Key Measures Plus Total Viewers
NBC spins the numbers for Sunday, December 21.

[12/21/14 - 10:00 AM]
2014 "Thursday Night Football" Season on CBS and NFL Network Earns Overnight Ratings Increase of 45% Over Last Year
CBS spins the numbers for Saturday, December 20.

[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.

[12/21/14 - 08:56 AM]
"Saturday Night Live," With Host Amy Adams, Was the #1 Big 4 Non-Sports Telecast of the Night in Both Households and 18-49
NBC spins the numbers for Saturday, December 20.

[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.