or


[01/19/12 - 09:13 AM]
ABC Grows and "Modern Family" Scores its Best-Ever Results Against "Idol"
ABC spins the numbers for Wednesday, January 18.

[via press release from ABC]

ABC Grows and "Modern Family" Scores its Best-Ever Results Against "Idol"

Some early info on ABC's Wednesday, ahead of the regular press release.

Up against the 2-hour season premiere of Fox's American Idol, ABC posted a strong second-place finish on Wednesday night in Adults 18-49, beating out third-place CBS by 20% and fourth-place NBC by 100%.

· The Net grew by double digits over the year-ago Wednesday against the Idol premiere (1/19/11) in both Total Viewers (+13%) and Adults 18-49 (+11%), registering its 3rd consecutive year of gains opposite the Idol opener on the evening.

At 8pm, ABC's The Middle defeated its non-Idol competition by wide margins in Adults 18-49 and dominated its comedy competition. The Middle outperformed NBC's Whitney in the half-hour by 3.9 million viewers and by 63% with young adults.

· The Middle equaled its highest-ever Adult 18-49 numbers against an American Idol telecast.

Like its lead-in, ABC's Suburgatory finished as the dominant #1 scripted show at 8:30pm among Adults 18-49 and toppled its freshman comedy competition on NBC. On their 2nd head-to-head matchup in the slot, Suburgatory widened its winning advantage over NBC's Are You There, Chelsea? to 63% in Total Viewers and 39% in Adults 18-49.

· Suburgatory lifted its time period for ABC over the year-ago Wednesday against the Idol premiere by 9% in Total Viewers and by 19% in Adults 18-49.

Standing as the definitive #1 scripted TV program on Wednesday among Adults 18-49, ABC's Modern Family doubled its lead-in against the third half-hour of Idol at 9pm, towering over its closest scripted competition in its time slot (+61% over CBS' original Criminal Minds). In fact the ABC comedy topped its combined CBS and NBC scripted competitors by 19% in the half-hour.

· ABC's Modern Family scored its best-ever results against an Idol telecast, building on its year-ago numbers in both Total Viewers (+8%) and Adults 18-49 (+9%). In fact, Modern Family's 5.0 Adult 18-49 rating is the biggest number in 6 years for any TV telecast against the Wednesday premiere of American Idol - since 1/18/06.

During the 9:30pm half hour against the tail-end of Idol, ABC's Happy Endings earned second against its scripted competition in Adults 18-49, beating NBC's Harry's Law by 190%. Happy Endings registered as the #1 scripted program in the hour with Adults 18-34, Men 18-34 and Women 18-34.

· Happy Endings delivered strong year-to-year gains for ABC, boosting the slot by 9% in Total Viewers and by 21% in Adults 18-49 from the same night last year.

· Despite facing Idol, Happy Endings retained 100% of its week-ago numbers with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54), while increasing 10% with hard-to-reach Men 18-34. In fact, the comedy posted its best number since mid-November with Men 18-34 - since 11/16/11.

From 10-11pm, ABC freshman drama Revenge ran a strong second in its hour among Adults 18-49, while finishing #1 with Adults 18-34, Women 18-34 and Women 18-49.

· Up over the prior week in Adults 18-49 (+4%), ABC's Revenge matched a 9-week high - since 11/16/11. Posting its 2nd straight week of growth with Adults 18-34, the show marked its best performance in nearly 3 months - since 11/2/11.

· Revenge delivered substantial year-over-year improvement for ABC in Wednesday's 10 o'clock hour with Total Viewers (+31%) and Adults 18-49 (+19%), topping first-run programming on the year-ago evening (Off the Map).

Quick Take for Wednesday, January 18, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC is Up on Wednesday for the 3rd Straight Year Against the "Idol" Opener

Wednesday's No. 1 Scripted Show, ABC's "Modern Family" Scores the Top Young Adult Rating in 6 Years for Any TV Telecast Against an "American Idol" Premiere

ABC's "The Middle" Equals its Highest-Ever Adult 18-49 Number Opposite "Idol"

Boosting its Half-Hour for ABC Year to Year, "Suburgatory" Widens its Winning Advantage Over NBC's "Are You There, Chelsea?" with Viewers and Young Adults

ABC's "Modern Family" Earns its Best-Ever Numbers Opposite an "Idol" Broadcast

Improving its Time Slot Year to Year by Wide Margins in Viewers and Young Adults, ABC's "Happy Endings" Grows Against "Idol" Among Men 18-34 to a 9-Week High

"Revenge" Gains Young Adults, with its Top Adult 18-34 Number in Nearly 3 Months

Wednesday Night (8:00-11:00 p.m.)

Up against the 2-hour season premiere of Fox's "American Idol," ABC (3.0/8) posted a strong second-place finish on Wednesday night in Adults 18-49, beating out third-place CBS by 20% (2.5/6) and fourth-place NBC by 100% (1.5/4).

· The Net grew by double digits over the year-ago Wednesday against the "Idol" premiere (1/19/11) in both Total Viewers (+13% - 8.1 million vs. 7.2 million) and Adults 18-49 (+11% - 3.0/8 vs. 2.7/7), registering its 3rd consecutive year of gains opposite the "Idol" opener on the evening.

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., ABC's "The Middle" defeated its non-"Idol" competition by wide margins in Adults 18-49 and dominated its comedy competition. "The Middle" outperformed NBC's "Whitney" in the half-hour by 3.9 million viewers (8.2 million vs. 4.3 million) and by 63% with young adults (2.6/7 vs. 1.6/5).

· "The Middle" equaled its highest-ever Adult 18-49 number against an "American Idol" telecast.

"Suburgatory" (8:30-9:00 p.m.)

Like its lead-in, ABC's "Suburgatory" finished as the dominant No. 1 scripted show at 8:30 p.m. among Adults 18-49 and toppled its freshman comedy competition on NBC. On their 2nd head-to-head matchup in the slot, ABC's "Suburgatory" widened its winning advantage over NBC's "Are You There, Chelsea?" to 63% in Total Viewers (7.0 million vs. 4.3 million) and 39% in Adults 18-49 (2.5/6 vs. 1.8/4).

· "Suburgatory" lifted its time period for ABC over the year-ago Wednesday against the "Idol" premiere by 9% in Total Viewers and by 19% in Adults 18-49 (6.4 million and 2.1/6 for "Better with You.")

"Modern Family" (9:00-9:30 p.m.)

Standing as the definitive No. 1 scripted TV program on Wednesday among Adults 18-49, ABC's "Modern Family" (5.0/12) doubled its lead-in against the third half-hour of "Idol" at 9:00 p.m., towering over its closest scripted competition in its time slot (+61% over CBS' original "Criminal Minds" = 3.1/7). In fact the ABC comedy topped its combined CBS and NBC scripted competitors by 19% in the half-hour (5.0/12 vs. 4.2/10).

· ABC's "Modern Family" scored its best-ever results against an "Idol" telecast, building on its year-ago numbers in both Total Viewers (+8% - 11.8 million vs. 10.9 million) and Adults 18-49 (+9% - 5.0/12 vs. 4.6/12). In fact, "Modern Family's" 5.0 Adult 18-49 rating is the biggest number in 6 years for any TV telecast against the Wednesday premiere of "American Idol" - since 1/18/06.

"Happy Endings" (9:30-10:00 p.m.)

During the 9:30 p.m. half-hour against the tail-end of "Idol," ABC's "Happy Endings" (2.9/7) earned second against its scripted competition in Adults 18-49, beating NBC's "Harry's Law" by 190% (1.0/2). In addition, "Happy Endings" registered as the No. 1 scripted show in the half-hour with Adults 18-34, Men 18-34 and Women 18-34.

· "Happy Endings" delivered strong year-to-year gains for ABC, boosting the slot by 9% in Total Viewers (6.2 million vs. 5.7 million) and by 21% in Adults 18-49 (2.9/7 vs. 2.4/6) from the same night last year.

· Despite facing "Idol," "Happy Endings" retained 100% of its week-ago numbers with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54), while increasing 10% with hard-to-reach Men 18-34. In fact, the comedy posted its best number since mid-November with Men 18-34 - since 11/16/11.

"Revenge" (10:00-11:00 p.m.)

From 10:00-11:00 p.m., ABC freshman drama "Revenge" ran a strong second in its hour among Adults 18-49 (2.5/6), while finishing No. 1 with Adults 18-34, Women 18-34 and Women 18-49.

· Up over the prior week in Adults 18-49 (+4%), ABC's "Revenge" matched a 9-week high - since 11/16/11. Posting its 2nd straight week of growth with Adults 18-34, the show marked its best performance in nearly 3 months - since 11/2/11.

· "Revenge" delivered substantial year-over-year improvement for ABC in Wednesday's 10 o'clock hour with Total Viewers (+31% - 7.6 million vs. 5.8 million) and Adults 18-49 (+19% - 2.5/6 vs. 2.1/6), topping first-run programming on the year-ago evening ("Off the Map").

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 38% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Ratings), 1/18/12.





  [january 2012]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· ARE YOU THERE, CHELSEA? (NBC)
· CRIMINAL MINDS (CBS)
· HAPPY ENDINGS (ABC)
· HARRY'S LAW (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· OFF THE MAP (ABC)
· REVENGE (ABC)
· SUBURGATORY (ABC)
· WHITNEY (NBC)









most recent ratings | view all posts
[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.