or


[01/20/12 - 05:13 PM]
"Archer" Season Premiere Ranks As Its Third Most-Watched Telecast Ever Among Men 18-34 and Men 18-49
FX spins the numbers for Thursday, January 19.

[via press release from FX]

FROM FX RESEARCH

Archer - Season 3 Premiere, Thursday 10:30P

Premiering on a fiercely competitive night facing Jersey Shore on MTV and the Lakers/Heat match-up on TNT, Archer's third season premiere was very solid, ranking as its third most-watched telecast ever among M18-34 and M18-49. Additionally, in key young demos Archer was stronger than its three-episode special run in September, as well as its second season premiere last year. All data is Live+ Same Day 000s; complete data sets attached. WHEN LIVE+7 DATA BECOMES AVAILABLE IN APPROXIMATELY 20 DAYS, IT IS VERY LIKELY THAT LAST NIGHT'S EPISODE WILL RANK AS ARCHER'S HIGHEST SEASON PREMIERE IN ALL KEY DEMOS.

Vs. Prior Season 2 Premiere: Compared to its Season 2 premiere last year, Archer vaulted +31% among P18-34 (639 vs. 489) fueled by a +42% surge in M18-34 (507 vs. 356), as W18-34 were on par (132 vs. 133). While M18-49 gained +3% (730 vs. 707) it was not enough to offset the -21% decline in W18-49 (220 vs. 279), which resulted in a -4% decline in P18-49 (950 vs. 986).

Vs. Lead-in: Archer vaulted +62% over its Two and a Half Men lead-in among P18-49 (950 vs. 587) and +101% among P18-34 (639 vs. 318).

· What makes Archer's performance last night so encouraging was its growth despite a diminished lead-in (i.e., its audience was largely self generating). Last night's Archer lead-in, Two and a Half Men, was off -66% from Archer's Sunny lead-in back in September (587/2.5 Men vs. 1,749/Sunny). Additionally, Archer's Two and a Half Men lead-in last night was also down -41% from when it led into the Season 2 premiere of Archer last January (587 vs. 1,003).

Rank in its Basic Cable Time Period (Thursday 1000 - 1030P): Archer ranked #6 in its basic cable time period in P18-49 (950), behind Jersey Shore/MTV (4,439), NBA/TNT (Lakers @ Heat), The Big Bang Theory/TBS (1,962), Beyond Scared Straight/A&E (1,157), Impractical Jokers/truTV (1,049), but ahead of American Dad/Adult Swim (946), GOP Debate Coverage/CNN (868), NCIS/USA (845), and Impact Wrestling/Spike (768), to name a few.

· What's more, in M18-34 Archer (507) ranked #4 outright, out-delivering originals on the broadcast networks -- CBS by +17% (The Mentalist; 434), ABC by +128% (Private Practice; 222), and NBC by +135% (The Firm, 216).

Quarter Hours were solid across key adult demos: P18-49 (+6%; 923>974), P18-34 (+5%; 621>655), and P25-54 (+1%; 718>727).

Median Age/Audience Composition: Median age was 32, on par with its Heart of Archness spec (29), but five years younger than its Season 2 norm (37). Male/Female split was 74%/26% -- more male than Heart of Archness (71%/29%) and its Season 2 average (67%/33%).

Unsupervised - Series Premiere, Thursday 1030P

Unsupervised enjoyed a reasonably solid premiere. Two aspects were especially encouraging: 1) Unsupervised's retention of its Archer lead-in was similar to The League's frosh season retention of Sunny [this repped the last time an FX original comedy premiered leading out of an established FX comedy]; 2) quarters were strong. All data is Live+ Same Day 000s; complete data sets attached.

Unsupervised bowed with a 609 in P18-49 amid a very competitive environment.

Quarter Hours were great!

· P18-49: +14% (568>647).

· M18-49: +14% (477>542).

· W18-49: +15% (91>105).

Vs. Lead-in: Unsupervised retained 64% of its Archer lead-in (609 vs. 950) ? this was in line with The League's first season retention of Sunny (62%), which marks the last time a new FX original comedy bowed from an established FX comedy brand. Of note, in the Live-only data stream, Unsupervised retained 80% of Archer in P18-49 and 89% in M18-49.

Median Age/Audience Composition

· Median Age: the median age of the series premiere of Unsupervised was 30, slightly younger than its Archer lead-in (32) and in line with the recent compete seasons of other FX original comedies: Sunny (29), The League (30), Wilfred (35), Louie (35).

· Note that the median of Archer/Season 2 was 37. This was likely due to having a 2.5 Men lead-in as Archer/Season 1's median age was 30 and the three "Heart of Archer" telecasts that led out of Sunny last fall had a median age of 29.

· Male/Female Split: 80% male/20% female for Unsupervised, slightly more male than its Archer lead-in (74%/26%).

Key Competitive Thursday night (P18-49):

Basic Cable

· MTV: Jersey Shore slid -7% (4,439 vs. 4,796).

· TNT: NBA with the Lakers/Heat vaulted +202% over last week's Knicks/Grizzlies (2,639 vs. 875).

· TBS: Big Bang Theory rose +6% (1,962 vs. 1,845).

· A&E: Beyond Scared Straight fell -12% (1,157 vs. 1,313).

· truTV: Impractical Jokers jumped +25% (1,049 vs. 841).

· Adult Swim: American Dad gained +21% (946 vs. 785).

· CNN: Anderson Cooper with GOP Presidential debate coverage quadrupled last week's delivery (868 vs. 214).

· USA: NCIS increased +18% (845 vs. 718).

· Spike: Impact Wrestling was on par week to week (748 vs. 759).

Broadcast

· CBS: The Mentalist advanced +12% over last week (3,927 vs. 3,520).

· ABC: Private Practice declined -12% week to week (2,875 vs. 3,264).

· NBC: The Firm slid -12% from prior week (1,233 vs. 1,407).





  [january 2012]  
S
M
T
W
T
F
S


· ARCHER (FXX)
· TWO AND A HALF MEN (CBS)
· UNSUPERVISED (FX)





most recent ratings | view all posts
[01/29/25 - 10:19 AM]
CBS' "FBI" Tuesday Up from Its Season Average
The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).

[01/29/25 - 09:02 AM]
"Live with Kelly and Mark" Skyrockets to Season Highs in All Key Measures Earning Best Total Viewer Audience and Household Rating in Nearly a Year
The show earned its best Total Viewer audience (2.52 million) and its best Household numbers (1.68 rating) in nearly a year.

[01/28/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 20: "Back in Action" and "The Night Agent" Lead an Action-Packed Top 10
"XO, Kitty" Season 2 snapped up No. 2 on the English TV list with 9.2 million views - while Season 1 is also feeling the love at No. 5 with 3.8 million views.

[01/28/25 - 10:54 AM]
CBS Originals Return with Most-Watched Monday of The Season, Up +18% from Its Season Average
"NCIS" had its most watched episode of the season with an average audience of 7.31 million Live+SD viewers.

[01/24/25 - 01:02 PM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 - Rising +45% Over Previous Week
Head-to-head against competition for the week, "Jimmy Kimmel Live" led late-night among Adults 18-49 (0.16).

[01/24/25 - 01:01 PM]
"Tamron Hall" Kicks Off the New Year Strong with Most-Viewed Episode of the Season, Featuring Daytime Exclusive Interview with Sports Icon Deion Sanders
During the week of January 6, "Tamron Hall" grew week to week by double digits in all key measures: +11% in Households, +43% with Women 18-49, +16% with the coveted Women 25-54 demo, and +13% among Total Viewers P2+, hitting a 4-week high.

[01/24/25 - 09:13 AM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Build Momentum Following Midseason Premieres
On the heels of its second-season renewal and after seven days of multiplatform viewing, "High Potential" scored another series high in Total Viewers (13.19 Million) and Adults 18-49 (2.44 rating).

[01/23/25 - 05:31 PM]
ABC News Is the #1 Broadcast Network Across the Board for Its Primetime Special on President Donald J. Trump's Inauguration Anchored by David Muir with ABC News' Powerhouse Political Team
ABC News' special coverage of the 2025 inauguration of President-elect Donald J. Trump ranked No. 1 among the broadcast networks in Total Viewers (3.758 million) and Adults 25-54 (937,000), based on Live+Same Day Data from Nielsen Media Research.

[01/22/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Monday (1/13/25), "Nightline" scored its most-watched telecast (1.340 million) in over 1 year.

[01/22/25 - 01:27 PM]
College Football Playoff National Championship Presented by AT&T Tops College Football Postseason Viewership, Delivering 22.1 Million Viewers
Said broadcast peaked with 26.1 million viewers from 8:30-8:45 p.m. ET.

[01/22/25 - 11:25 AM]
"Doc," FOX's New Hit Medical Drama, Delivers Nearly 16 Million Viewers with Debut Episode, +609% Increase Over Live+Same Day
"Doc" is also FOX's most streamed premiere episode across 7-day viewing in over a year.

[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/20/25 - 08:46 AM]
Rewrite the Record Books: Texans at Chiefs Deliver 32.7 Million Viewers, ESPN's Most-Watched NFL Game Ever
ESPN's Texans-Chiefs viewership is expected to surpass 33 million viewers when Nielsen reports the final audience this week.

[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.