[01/20/12 - 05:13 PM]
"Archer" Season Premiere Ranks As Its Third Most-Watched Telecast Ever Among Men 18-34 and Men 18-49
FX spins the numbers for Thursday, January 19.

[via press release from FX]


Archer - Season 3 Premiere, Thursday 10:30P

Premiering on a fiercely competitive night facing Jersey Shore on MTV and the Lakers/Heat match-up on TNT, Archer's third season premiere was very solid, ranking as its third most-watched telecast ever among M18-34 and M18-49. Additionally, in key young demos Archer was stronger than its three-episode special run in September, as well as its second season premiere last year. All data is Live+ Same Day 000s; complete data sets attached. WHEN LIVE+7 DATA BECOMES AVAILABLE IN APPROXIMATELY 20 DAYS, IT IS VERY LIKELY THAT LAST NIGHT'S EPISODE WILL RANK AS ARCHER'S HIGHEST SEASON PREMIERE IN ALL KEY DEMOS.

Vs. Prior Season 2 Premiere: Compared to its Season 2 premiere last year, Archer vaulted +31% among P18-34 (639 vs. 489) fueled by a +42% surge in M18-34 (507 vs. 356), as W18-34 were on par (132 vs. 133). While M18-49 gained +3% (730 vs. 707) it was not enough to offset the -21% decline in W18-49 (220 vs. 279), which resulted in a -4% decline in P18-49 (950 vs. 986).

Vs. Lead-in: Archer vaulted +62% over its Two and a Half Men lead-in among P18-49 (950 vs. 587) and +101% among P18-34 (639 vs. 318).

· What makes Archer's performance last night so encouraging was its growth despite a diminished lead-in (i.e., its audience was largely self generating). Last night's Archer lead-in, Two and a Half Men, was off -66% from Archer's Sunny lead-in back in September (587/2.5 Men vs. 1,749/Sunny). Additionally, Archer's Two and a Half Men lead-in last night was also down -41% from when it led into the Season 2 premiere of Archer last January (587 vs. 1,003).

Rank in its Basic Cable Time Period (Thursday 1000 - 1030P): Archer ranked #6 in its basic cable time period in P18-49 (950), behind Jersey Shore/MTV (4,439), NBA/TNT (Lakers @ Heat), The Big Bang Theory/TBS (1,962), Beyond Scared Straight/A&E (1,157), Impractical Jokers/truTV (1,049), but ahead of American Dad/Adult Swim (946), GOP Debate Coverage/CNN (868), NCIS/USA (845), and Impact Wrestling/Spike (768), to name a few.

· What's more, in M18-34 Archer (507) ranked #4 outright, out-delivering originals on the broadcast networks -- CBS by +17% (The Mentalist; 434), ABC by +128% (Private Practice; 222), and NBC by +135% (The Firm, 216).

Quarter Hours were solid across key adult demos: P18-49 (+6%; 923>974), P18-34 (+5%; 621>655), and P25-54 (+1%; 718>727).

Median Age/Audience Composition: Median age was 32, on par with its Heart of Archness spec (29), but five years younger than its Season 2 norm (37). Male/Female split was 74%/26% -- more male than Heart of Archness (71%/29%) and its Season 2 average (67%/33%).

Unsupervised - Series Premiere, Thursday 1030P

Unsupervised enjoyed a reasonably solid premiere. Two aspects were especially encouraging: 1) Unsupervised's retention of its Archer lead-in was similar to The League's frosh season retention of Sunny [this repped the last time an FX original comedy premiered leading out of an established FX comedy]; 2) quarters were strong. All data is Live+ Same Day 000s; complete data sets attached.

Unsupervised bowed with a 609 in P18-49 amid a very competitive environment.

Quarter Hours were great!

· P18-49: +14% (568>647).

· M18-49: +14% (477>542).

· W18-49: +15% (91>105).

Vs. Lead-in: Unsupervised retained 64% of its Archer lead-in (609 vs. 950) ? this was in line with The League's first season retention of Sunny (62%), which marks the last time a new FX original comedy bowed from an established FX comedy brand. Of note, in the Live-only data stream, Unsupervised retained 80% of Archer in P18-49 and 89% in M18-49.

Median Age/Audience Composition

· Median Age: the median age of the series premiere of Unsupervised was 30, slightly younger than its Archer lead-in (32) and in line with the recent compete seasons of other FX original comedies: Sunny (29), The League (30), Wilfred (35), Louie (35).

· Note that the median of Archer/Season 2 was 37. This was likely due to having a 2.5 Men lead-in as Archer/Season 1's median age was 30 and the three "Heart of Archer" telecasts that led out of Sunny last fall had a median age of 29.

· Male/Female Split: 80% male/20% female for Unsupervised, slightly more male than its Archer lead-in (74%/26%).

Key Competitive Thursday night (P18-49):

Basic Cable

· MTV: Jersey Shore slid -7% (4,439 vs. 4,796).

· TNT: NBA with the Lakers/Heat vaulted +202% over last week's Knicks/Grizzlies (2,639 vs. 875).

· TBS: Big Bang Theory rose +6% (1,962 vs. 1,845).

· A&E: Beyond Scared Straight fell -12% (1,157 vs. 1,313).

· truTV: Impractical Jokers jumped +25% (1,049 vs. 841).

· Adult Swim: American Dad gained +21% (946 vs. 785).

· CNN: Anderson Cooper with GOP Presidential debate coverage quadrupled last week's delivery (868 vs. 214).

· USA: NCIS increased +18% (845 vs. 718).

· Spike: Impact Wrestling was on par week to week (748 vs. 759).


· CBS: The Mentalist advanced +12% over last week (3,927 vs. 3,520).

· ABC: Private Practice declined -12% week to week (2,875 vs. 3,264).

· NBC: The Firm slid -12% from prior week (1,233 vs. 1,407).

  [january 2012]  


most recent ratings | view all posts
[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.

[10/02/15 - 11:11 AM]
ABC Prime Posts the Biggest L+3 Lifts with 6 of the Top 10 Playback Gainers
ABC further spins the numbers for the week of September 21-27.

[10/02/15 - 11:00 AM]
More People Watch Portions of CBS News' Major News Programs During Premiere Week Than Any Other Broadcast Network's News Offerings
CBS News spins the numbers for the week of September 21-27.

[10/02/15 - 10:51 AM]
CBS Premiere Week Multi-Platform Snapshot
CBS further spins the numbers for the week of September 21-27.