Investigation Discovery Celebrates Four-Year Anniversary with its Best-Rated Month
(Silver Spring, Md.) January 2012 marked Investigation Discovery's best month in network history, increasing P2+ 21% (716k) and W25-54 +30% (236k) in primetime delivery. ID has now grown in prime HH delivery for 48 consecutive months, every month since its launch, and continues its reign as America's fastest-growing network. (1)
Coinciding with the network's four-year anniversary on January 27, ID also garnered its best week ever- January 23-29 - with prime delivery of 783k P2+, 398k P25-54 and 276k W25-54. In addition, for that week, ID was ranked #6 for W25-54 delivery in total day, behind only USA, TNT, TBS, A&E and Food. (2)
Biggest primetime ratings drivers for the month included the debut series Dark Minds (P2+ 983k, W25-54 394k) and Scorned: Love Kills (P2+ 922k; W25-54 350k) as well as the return of Stalked: Someone's Watching (P2+ 936, W25-54 298k). Other outstanding performers included Nightmare Next Door, Stolen Voices, Buried Secrets and Fatal Encounters.
January 2012 vs. January 2011: Primetime Delivery
P2+ +21% (716k vs. 594k)
HH +23% (585k vs. 474k)
P25-54 +17% (349k vs. 299k)
W25-54 +30% (236k vs. 181k)
P18-49 +28% (301k vs. 236k)
W18-49 +43% (205k vs. 143k)
For the month, ID ranked #21 for its target demo W25-54, beating LMN (#23), Hallmark (#30), Oxygen (#32), WE (#33), Travel (#34) and NGC (#37); up 5 ranks from January '11. (3)
Source: The Nielsen Company, NHI Calendar (12/26/11-1/29/12 vs. 012/31/07-1/27/08), Live +SD data, Time Period Based Dayparts (Prime M-Su 8-11p), HH, P18-49, W18-49, P25-54, W25-54, M25-54, P18-34, W18-34, M18-34, P2+ delivery percentage gains, excluding any networks that did not air in the entire daypart or originated after ID launched.
Source: The Nielsen Company, NHI Calendar, 1/23/12-1/29/12, Total Day M-Su 6a-6a, L+SD data, W25-54 delivery, Time Period Based Dayparts, Ad-Supported Cable, excluding Nick.
Source: The Nielsen Company, NHI Calendar, 12/26/11-1/29/12, Prime M-Su 8p-11p, L+SD data, W25-54 delivery, Time Period Based Dayparts, excluding any networks that did not air in the entire daypart or time period.