[01/31/12 - 11:44 AM]
TBS Tops the January Charts as Basic Cable's #1 Entertainment Network With Adults 18-34 and Adults 18-49 in Primetime for the Month
Turner spins the numbers for the month of January.

[via press release from Turner]


Continuing its remarkable winter performance, TBS has now topped the January charts as basic cable's #1 entertainment network with adults 18-34 and adults 18-49 in primetime for the month. TBS closed out the month on a high note, scoring its fifth consecutive week as basic cable's top entertainment network with adults 18-49.

The Big Bang Theory on TBS dominated the competition in January, ranking as basic cable's #1 comedy series. The Big Bang Theory scored an overall average 3 million viewers in January, including 875,000 adults 18-34 and 1.7 million adults 18-49.

TBS's Emmy(R)-nominated late-night series CONAN averaged 1 million viewers in January, according to the latest blend of Live + Same Day and Live + 7 deliveries, with 363,000 adults 18-34 and 638,000 adults 18-49. The show has garnered solid growth in Live + Same Day compared to December, with viewers up 13% and adults 18-49 up 7%. CONAN also continued to boast the youngest median age of any late-night talk show.

The final week of January saw CONAN averaged 907,000 viewers; 297,000 adults 18-34; and 550 adults 18-49 in Live + Same Day. Meanwhile, time-shifted viewing grew the show's episodes for the week of Jan. 9 to more than 1.1 million viewers in Live + 7 delivery, with 444,000 adults 18-34 and 741,000 adults 18-49.


truTV has once again proven itself to be one of cable's biggest success stories, with January 2012 set to be the network's most-watched month ever with key adult and male demos. truTV also scored a strong finish competitively, ranking as a Top 10 basic cable network in primetime delivery of two highly competitive demos: adults 18-49 and men 18-49. truTV's success this winter has been driven by hit original series like Hardcore Pawn, Full Throttle Saloon, Lizard Lick Towing, Storage Hunters, Impractical Jokers and Black Gold, as well as the acquired hit Wipeout.


TNT's acclaimed cop drama Southland averaged a solid 3.1 million viewers in Live + 3 delivery last week (2.2 million Live + Same Day). That's a remarkable 29% jump over the show's Jan. 17 season premiere. In addition, last week's episode of Southland averaged 1.3 million adults 18-49 in Live + 3 (758,000 L+SD), up 10% vs. the prior week, and 1.4 million adults 25-54 (895,000 L+SD), up 24%.

After only two episodes, Southland is already showing growth in its fourth season. This year, the series has averaged more than 2.7 million viewers in Live + 3, up 5% compared to the first two episodes of season three. The drama has also averaged 1.2 million adults 18-49 (+4%) and 1.2 million adults 25-54 (+3%).

TNT and TBS joined forces Sunday night to present the 18th Annual Screen Actors Guild Awards(R). The live simulcast drew more than 5.1 million viewers (2.7 million for TNT and 2.3 million for TBS). That's up 2% compared to the January 2011 simulcast. The star-studded show also averaged 1 million adults 18-34; 2 million adults 18-49; and 2.3 million adults 25-54.

TNT's hit caper series Leverage chalked up 3.9 million viewers according to Live + 7 numbers for its Jan. 15 season finale. Among key demos, the episode averaged 1.6 million adults 18-49 and 1.9 million adults 25-54. Those figures also match the show's average for the entire fourth season. Leverage is set to return this summer for its fifth season.

Adult Swim

Among network programming highlights, Adult Swim's Robot Chicken (Sunday, 11:30 p.m.) ranked #1 in its time period across January 2012 among adults 18-34, adults 18-49, men 19-34 and men 18-49. Across the month, Robot Chicken earned double and triple-digit delivery gains compared to January 2011: average adults 18-34 delivery (1,011,000) increased by 112%, adults 18-49 (1,437,000) by 81%, adults 18-24 (484,000) by 121%, men 18-34 (633,000) by 124%, men 18-24 (307,000) by 146% and men 18-49 (899,000) by 77%.

Across January 2012, Adult Swim ranked #1 on basic cable for Total Day Delivery of young adult and young men demos - adults 18-34, adults 18-24, men 18-34 men 18-24.

Cartoon Network

Across January 2012, Cartoon Network earned television's #1 network ranking in early prime (7-9 p.m.) among boys 2-11, 6-11 & 9-14 - broadcast and cable - on Monday night, Tuesday night, Wednesday night and Thursday night; charting mostly double-digit delivery gains vs. January 2011.

Cartoon Network's January early evening prime time (M-Su, 7-9 p.m.) posted considerable double-digit gains across all kids demos vs. January 2011 - average kids 6-11 delivery (616,000) increased by 19%, kids 2-11 (899,000) by 14% and kids 9-14 (467,000) by 24%. Total Day weekly delivery also grew across the board: average kids 6-11 delivery (355,000) grew by 5%, kids 2-11 (548,000) by 3% and kids 9-14 (284,000) by 15%.

Among individual original series, Adventure Time on Monday (7:30 p.m.) and Tuesday night (7 p.m.) in January ranked #1 in its time period among all boy demos, posting double-digit delivery gains across kids and boys ranging between 17% - 93% vs. the same time periods last year. The Amazing World of Gumball (Tuesday, 7:30 p.m.) also ranked #1 in its time period in January among all boys, posting double-digit delivery gains across kids and boys ranging between 12% - 60%. And The Looney Tunes Show (Tuesday, 8:30 p.m.) ranked #1 in its time period among all kids and boys demos.

Action-adventure series Ninjago (Wednesday, 8 p.m.) posted impressive double-digit delivery gains among all targeted demos - ranging between 78% - 93% - since its Jan. 11 premiere, claiming television's #1 time period that night for all boys.

Turner Sports


Through 15 games of TNT's 2011-12 NBA regular-season schedule, the network continues to deliver double-digit gains vs. last year's corresponding coverage. The NBA on TNT is averaging a 1.9 U.S. rating (+46%), 2,930,000 total viewers (+50%) and 2,162,000 households (+46%) over last year's corresponding coverage.

[Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 15 games vs. 12 games. (12/25/2011-1/26/2012) vs. (12/30/2010-1/27/2011)]


Through five weeks of the network's 2011-12 regular-season schedule (30 games), NBA TV continues to experience significant double-digit increases compared to last season. The network is averaging 389,000 total viewers (+69%) and 301,000 households (+72%).

NBA TV's Tuesday Fan Night matchup (Jan. 24) featuring the Cleveland Cavaliers vs. Miami Heat delivered 547,000 total viewers, 424,000 households and 132,000 Men 18-34. The matchup was the second most-watched Fan Night game of the 2011-12 regular-season to date (total viewers and homes).

The second 2011-12 regular-season match-up between the Los Angles Clippers vs. Los Angeles Lakers (Jan. 25) delivered 686,000 total viewers, 532,000 households and 198,000 Men 18-34. The game was the third most-watched regular-season game ever on NBA TV. To date, the 2011-2012 season has delivered four of the top five most-watched (total viewers) regular-season games ever on NBA TV.

  [january 2012]  


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