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[01/31/12 - 01:14 PM]
UFC on FOX Dominates Primetime in Key Demos
FOX spins the numbers for Saturday, January 28. |
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| [via press release from FOX] |
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UFC ON FOX DOMINATES PRIMETIME IN KEY DEMOS
Saturday night's UFC on FOX event from the United Center in Chicago posted a 2.6/5 national rating/share, according to figures released by Nielsen Media Research today. As expected, FOX dominated the night on the important younger demographics. FOX's 2.4 among Adults 18-49 nearly beat the combined ratings of ABC, CBS, and NBC (2.5 combined) and FOX's 2.5 among Adults 18-34 easily beat those three network competitors combined (1.4). The three-bout broadcast on FOX averaged 4.7 million viewers from 8:00 PM - 10:19 PM ET.
The two-hour event, the first official network broadcast of FOX's partnership with UFC, is off slightly (-16%) from the UFC on FOX premiere in November (3.1/5), which was only one hour and featured a highly-anticipated heavyweight championship fight. When comparing similar time periods for the two events, FOX posted a 3.0/5 from 9:00 - 10:15 PM ET, off only a tenth from the November UFC fight.
In several meaningful demographics, the last hour of Saturday's broadcast rated higher than November's UFC premiere on FOX with Men 25-49 up +3%, Men 25-54 up +3%, Men 35-54 up +4%.
As anticipation to the night's main event grew so did the ratings and viewership. The night's first match between Demian Maia and Chris Weidman scored a 2.2/4 rating/share. The next fight between Chael Sonnen and Michael Bisping grew to a 2.7/5. Fans tuned in to see former light heavyweight champion Rashad Evans take on undefeated former national champion wrestler Phil Davis with that bout posting a 3.4/6. More than 6 million viewers watched the five-round bout where Evans defeated Davis by unanimous decision.
The top five metered markets for Saturday's UFC on FOX event are: Las Vegas - 4.1/8; Louisville - 4.1/7; Indianapolis - 3.9/7; Greenville - 3.9/6; Tulsa - 3.9/6; and Knoxville - 3.9/6.
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[09/24/26 - 12:25 PM]
ABC News Wins Across the Board in Late Night and Friday Night
"20/20" ranks as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest audience in two months and growing year to year in all key measures.
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[09/23/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 14
"Reacher," "Neagley," "Sterling Point," "El Juicio," and "The Grand Tour" led all original series worldwide.
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[09/22/26 - 03:08 PM]
Record-Breaking Week 3: ESPN/ABC Claim Every Saturday Window; "College GameDay" Continues Historic Start to the Season
ESPN networks delivered the top five most-watched games of Week 3 and accounted for two-thirds of all college football viewing.
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[09/22/26 - 02:34 PM]
FOX's "America's Game of the Week" Scores Regular Season High 27,212,000 Viewers in Week 2
Said coverage was up +8% vs. last year's full season average of 25,269,000 viewers.
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[09/22/26 - 02:17 PM]
Colts-Chiefs Overtime Thriller Is Most Watched Week 2 NBC "Sunday Night Football" Game Since 2015, Averaging 24.3 Million Viewers on NBC & Peacock
The audience for Colts-Chiefs peaked at 27.4 million viewers on NBC and Peacock in the second quarter (9:15-9:30 p.m. ET).
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[09/22/26 - 12:01 PM]
Netflix Top 10: Week of September 14 - "Tyler Perry's Why Did I Get Married Again?" Holds No. 1 for a Second Week
"Monster: The Lizzie Borden Story" debuted at the top of the English TV list with 12.1 million views.
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[09/22/26 - 12:00 PM]
"Dateline" Is the #1 Friday Newsmagazine in Both Key Demos for Second Consecutive Broadcast Season
The broadcast remains the #1 most-watched news magazine franchise and #1 most-watched true-crime franchise in total linear minutes watched for the season, with 151.2 million total viewers, up +4% vs. last season.
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[09/21/26 - 07:02 AM]
"Dancing with the Stars" Season 35 "Two-Night Premiere: Night 2" Swings to 6.44 Million Total Viewers as the Ladies Take Their Turn in the Ballroom
"Dancing with the Stars" ranked as TV's No. 1 show in Total Viewers and Adults 18-49 on both Tuesday and Wednesday across all entertainment programming.
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[09/18/26 - 03:15 PM]
ABC News' "Nightline" Wins Late Night Across the Board
For the sixth week running, "Nightline" increased year to year in Total Viewers and Adults 25-54.
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[09/18/26 - 12:58 PM]
Marking a Somber Anniversary of the September 11 Attacks, ABC News' 9/11 Special, Anchored by David Muir, Robin Roberts and Diane Sawyer, Draws Over 4 Million Total Viewers
The special was also the No. 1 non-sports program of the night in Adults 25-54 (802,000) and Adults 18-49 (559,000).
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[09/16/26 - 02:41 PM]
"Monday Night Football" Opens Super Bowl LXI Season with Record-Setting Audience; Broncos-Chiefs Becomes Most-Watched Week 1 Game of ESPN's "MNF" Era
The season opener between the Denver Broncos and Kansas City Chiefs delivered an audience of 23.2 million viewers across ESPN, ABC, ESPN2, ESPN Deportes and NFL+.
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[09/16/26 - 02:30 PM]
"Dancing with the Stars" Leaps Back Into the Ballroom as Tuesday's No. 1 Show, Delivering Nearly 7 Million Total Viewers - Scores Show's Biggest Season Premiere in 6 Years
Among Adults 18-49, the "Dancing with the Stars" season opener jumped +40% over last year's premiere, with the show's best premiere performance in the key Adult demographic in nine years.
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[09/16/26 - 12:20 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 7
"Reacher," "The Grand Tour," "Sterling Point," "Off Campus," and "LOL Next" led all original series worldwide.
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[09/15/26 - 04:06 PM]
US Open Men's Championship Averages 3.2M Viewers, ESPN's Largest Audience Ever
Viewership peaked at 4.0M from 5:30-5:45 p.m. ET.
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[09/15/26 - 03:21 PM]
Michigan's Win Over Oklahoma Scores 8,221,000 Viewers on FOX
Plus: 3,094,000 viewers tuned in to Friday's Missouri-Kansas matchup on FOX.
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