or


[02/01/12 - 09:32 AM]
NBA TV Continues to Set Record Ratings During the 2011-12 Regular Season
NBA TV spins the numbers for the season to date.

[via press release from NBA TV]

NBA TV Continues to Set Record Ratings During the 2011-12 Regular Season

2011-12 Regular-Season Games Outpacing Last Season's Viewership

NBA TV continues to set record ratings just over a month into the 2011-12 regular season. Through the first 34 games of the regular season, NBA TV is averaging 391,000 total viewers and 306,000 total households, up 74% and 78% respectively, compared to the same time last year. In addition, NBA TV has also shown the largest universe growth of any cable network since the start of the year with an increase of over 3.3 million households.

To date, the 2011-12 regular season has delivered three of the top five most-watched games ever on the network. The following are NBA TV's Top 5 most-watched games in total viewers (newly charted games in bold):

· Memphis Grizzlies at San Antonio Spurs: 835,000 viewers (4/27/11, Playoffs)

· LA Lakers at LA Clippers: 756,000 viewers (1/14/12, Regular Season)

· Chicago Bulls at LA Clippers: 722,000 viewers (12/30/11, Regular Season)

· LA Clippers at LA Lakers: 686,000 viewers (1/25/12, Regular Season)

· Portland Trailblazers at Miami Heat: 681,000 viewers (3/8/11, Regular Season)

NBA TV's popular Fan Night games - where fans vote for the games they want to see via NBA.com, NBA's Facebook page and Yahoo.com - are also up compared to the same time a year ago. The Jan. 17 Fan Night match-up between the San Antonio Spurs and Miami Heat delivered the most-watched Fan Night game of 2011-12 regular season on NBA TV with 675,000 total viewers. The first seven Fan Night games of the regular season averaged 502,000 viewers and 400,000 households, up 35% and 45%, respectively, compared to the same time period last year.

NBA TV continues to average the youngest median age (34.4) of any sports network. NBA TV's key demographics are also up double and triple digits compared to the same time period of the 2010-11 regular season:

· A18-34: 133,000 vs. 65,000 +105%

· A18-49: 221,000 vs. 124,000 +78%

· A25-54: 207,000 vs. 120,000 +74%

· M18-34: 96,000 vs. 49,000 +96%

· M18-49: 166,000 vs. 93,000 +78%

· M25-54: 160,000 vs. 92,000 +74%

Highlights from the first month of the 2011-12 regular season include:

· The Jan. 14 match-up between the Lakers and Clippers delivered the most-watched regular season game in the network's history, with 756,000 total viewers. The contest eclipsed the network's previous record of 722,000 total viewers for the Dec 30, 2011, contest between the Chicago Bulls and Los Angeles Clippers.

· NBA TV's broadcast of the Clippers and Lakers game on Jan. 25 delivered 686,000 total viewers; 532,000 households; and 198,000 men 18-34. The match-up was the third most-watched 2011-12 regular-season game on NBA TV.

· NBA TV's Jan. 24 Fan Night match-up, featuring the Cleveland Cavaliers and the Heat, delivered 547,000 total viewers; 424,000 households; and 132,000 men 18-34. The match-up was the second most-watched Fan Night game of the 2011-12 regular season-to-dates for households and total viewers.

· NBA TV's Jan. 30 broadcast of the Oklahoma City Thunder and Clippers regular season game delivered 552,000 total households and 625,000 viewers and 174,000 Men 18-34. This game garnered the highest deliveries on households of any regular season game ever on NBA TV.

Source: Nielsen Media Research, StarTrak. Based on Live +Same Day data stream. NBA TV 2011-12 Regular Season 12/26/11-1/30/12. Same year ago period 12/27/10-1/31/11. NBA TV vs. NBC Sports Network Rebranding 1/1/12-1/29/12. Total Day, M-Sun 6A-6A. Prime, M-Sat 8-11P, Sun 7-11P.





  [february 2012]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 02:31 PM]
Bounce TV Posts its Most-Watched Quarter Ever in Second Quarter 2015
Bounce TV spins the numbers for the second quarter of 2015.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.