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[02/05/12 - 11:59 AM]
Saturday's Broadcast Ratings: "NFL Honors" Stall in Debut for NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, february 4, 2012)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (4.78 million viewers, #1; adults 18-49: 1.0, #T1) was the top draw on Saturday with its mix of "2 Broke Girls" (3.34 million viewers, #6; adults 18-49: 0.8, #6), "Rob" (2.92 million viewers, #8; adults 18-49: 0.7, #7), "Criminal Minds" (5.04 million viewers, #2; adults 18-49: 1.0, #T3) and a new "48 Hours Mystery" (6.18 million viewers, #1; adults 18-49: 1.3, #T1).

ABC (3.24 million viewers, #4; adults 18-49: 1.0, #T1) and FOX (3.27 million viewers, #3; adults 18-49: 1.0, #T1) likewise shared the demo crown the with former's presentation of "Transformers" (3.24 million viewers, #7; adults 18-49: 1.0, #T3) and the latter's mix of "Cops" (4.07 million viewers, #4; adults 18-49: 1.3, #T1) and "The Finder" (2.47 million viewers, #9; adults 18-49: 0.6, #T8).

And finally, a repeat of "Harry's Law" (4.33 million viewers, #3; adults 18-49: 0.6, #T8) led into the debut of the "NFL Honors" (3.54 million viewers, #5; adults 18-49: 0.9, #5) on NBC (3.80 million viewers, #2; adults 18-49: 0.8, #4).

In late-night metered market ratings (via NBC's press release):

"Saturday Night Live" (4.7/11 in metered-market households) with host Channing Tatum and musical guest Bon Iver, dominated its time period with the highest rating of the night in metered-market households, ahead of all Saturday primetime telecasts on ABC, CBS, NBC and Fox.

In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 2.8 rating, 12 share in adults 18-49 to rank #1 among the night's telecasts ahead of all Saturday primetime programs on ABC, CBS, NBC and Fox.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/5/11):

FOX (5.43 million viewers, #1; adults 18-49: 1.9, #1) was the network to beat on Saturday with full hours of "Cops" (5.60 million viewers, #2; adults 18-49: 2.0, #1) and "America's Most Wanted" (5.25 million viewers, #4; adults 18-49: 1.8, #2).

Second place then fell to ABC (4.59 million viewers, #3; adults 18-49: 1.4, #2) with encores of "Wipeout" (4.25 million viewers, #8; adults 18-49: 1.3, #4) and "Shrek the Third" (4.76 million viewers, #7; adults 18-49: 1.5, #3).

Next up was CBS (5.58 million viewers, #2; adults 18-49: 0.8, #T3) with its mix of "NCIS" (6.14 million viewers, #1; adults 18-49: 0.8, #T7), "48 Hours Mystery" (5.20 million viewers, #5; adults 18-49: 0.8, #T7) and another "48 Hours Mystery" (5.41 million viewers, #3; adults 18-49: 0.9, #6).

And finally, repeats of "Harry's Law" (3.80 million viewers, #10; adults 18-49: 0.6, #10), "Law & Order: Los Angeles" (4.05 million viewers, #9; adults 18-49: 0.7, #9) and "Law & Order: Special Victims Unit" (4.78 million viewers, #6; adults 18-49: 1.0, #5) on NBC (4.21 million viewers, #4; adults 18-49: 0.8, #T3) rounded out the night.

In late-night metered market ratings (via NBC's press release):

"Saturday Night Live" (5.6/13 in metered-market households) hosted by Dana Carvey with musical guest Linkin Park, dominated its time period with the #1 rating of the night ahead of all primetime telecasts on ABC, CBS, NBC or Fox. Versus the same night last year, "SNL" is up 4 percent in metered-market households (5.6 versus 5.4).

"Saturday Night Live" scored its second-highest rating of the season in metered-market households, behind only the January 8 telecast, which benefited from a high-rated primetime NFL game on NBC that night.

In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 3.3 rating, 13 share in adults 18-49, making it the #1 non-sports telecast of the night, ahead of all primetime entertainment programs on ABC, CBS, NBC and Fox. In the 25 Local People Meter markets, "Saturday Night Live" scored its second-highest 18-49 rating of the season, behind only the January 8 telecast, which benefited from a high-rated primetime NFL game on NBC that night.

Source: Nielsen Media Research





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