or


[02/21/12 - 08:46 AM]
ABC's "Castle" Grows Week to Week and Tops NBC's "Smash" by 49% in Viewers
ABC spins the numbers for Monday, February 20.

[via press release from ABC]

ABC's "Castle" Grows Week to Week and Tops NBC's "Smash" by 49% in Viewers

Some early info on ABC's Monday, ahead of the regular press release.

Up against NBC's The Voice and CBS' original Monday schedule, ABC's combination of The Bachelor and Castle once again defeated Fox's original drama lineup (House/Alcatraz) during prime in Total Viewers and Adults 18-49. In addition, ABC registered as the #2 net on the night with Women 18-34 for the 3rd week running.

· ABC was up over the prior week in viewers (+4%) and young adults (+4%).

Gaining young adult audience from its first to second hour opposite The Voice and CBS' first-run comedy block, ABC's The Bachelor outdelivered Fox's dramas by double-digit percentages in direct competition from 8-10pm in Total Viewers (+25%) and Adults 18-49 (+19%). The ABC unscripted series took second in its time slot with its core audience of Women 18-34, outpacing CBS' comedy block.

Building on its lead-in by 1.6 million viewers in the 10pm hour, ABC's Castle widened its winning advantage over NBC's Voice-fueled Smash to 49% in Total Viewers (up from a 10% advantage the prior week). In addition despite its decided lead-in advantage coming out of The Voice, Castle paced within 2-tenths of an Adult 18-49 rating point of tying Smash and defeated the NBC drama by 13% in Adults 25-54.

· Up week to week by 9% in viewers and by 5% in young adults, ABC's Castle posted its best numbers in 3 weeks - since 1/23/12.

· The ABC drama increased its overall audience from the same night last year by 8%.

Quick Take for Monday, February 20, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC's "The Bachelor" Outperforms Fox's Original Dramas By Double-Digits in Both Total Viewers and Adults 18-49

Posting 3-Week Highs in Viewers and Young Adults, ABC's "Castle" Widens its Total Viewer Lead Over NBC's "Smash" to 49%

Monday Night (8:00-11:00 p.m.)

Up against NBC's "The Voice" and CBS' original Monday schedule, ABC's combination of "The Bachelor" and "Castle" once again defeated Fox's original drama lineup ("House"/"Alcatraz") during prime in Total Viewers (8.6 million vs. 6.5 million) and Adults 18-49 (2.4/6 vs. 2.1/5). In addition, ABC registered as the No. 2 net on the night with Women 18-34 for the 3rd week running.

· ABC was up over the prior week (8.3 million and 2.3/6 on 02/13/12) in viewers (+4%) and young adults (+4%).

"The Bachelor" (8:00-10:00 p.m.)

Gaining young adult audience from its first to second hour opposite "The Voice" and CBS' first-run comedy block, ABC's "The Bachelor" outdelivered Fox's dramas by double-digit percentages in direct competition from 8:00-10:00 p.m. in Total Viewers (+25% - 8.1 million vs. 6.5 million) and Adults 18-49 (+19% - 2.5/6 vs. 2.1/5). The ABC unscripted series took second in its time slot with its core audience of Women 18-34, outpacing CBS' comedy block.

"Castle" (10:00-11:00 p.m.)

Building on its lead-in by 1.6 million viewers in the 10:00 p.m. hour, ABC's "Castle" (9.7 million) widened its winning advantage over NBC's "Voice-"fueled "Smash" (6.5 million) to 49% in Total Viewers (up from a 10% advantage the prior week). In addition, despite its decided lead-in advantage coming out of "The Voice," "Castle" paced within 2-tenths of an Adult 18-49 rating point of tying "Smash" and defeated the NBC drama by 12% in Adults 25-54 (2.9/7 vs. 2.6/6).

· Up week to week by 9% in viewers (9.7 million vs. 8.9 million) and by 5% in young adults (2.1/5 vs. 2.0/5), ABC's "Castle" posted its best numbers in 3 weeks - since 1/23/12.

· The ABC drama increased its overall audience from the same night last year by 8% (9.0 million on 2/21/11).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 39% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 2/20/12.





  [february 2012]  
S
M
T
W
T
F
S
   


· ALCATRAZ (FOX)
· BACHELOR, THE (ABC)
· CASTLE (ABC)
· HOUSE (FOX)
· SMASH (NBC)
· VOICE, THE (NBC)





most recent ratings | view all posts
[12/04/16 - 09:02 AM]
Saturday's Broadcast Ratings: FOX Holds Off ABC in College Football Showdown
The network wins the night in both total viewers and adults 18-49.

[12/04/16 - 08:55 AM]
"Saturday Night Live" Grows Versus the Year-Ago Night
NBC spins the numbers for Saturday, December 3.

[12/03/16 - 08:45 AM]
Friday's Broadcast Ratings: College Football Sparks Demo Victory for FOX
The network leads the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/03/16 - 08:38 AM]
ABC Earns Its Most Watched Friday This Season with "20/20" Spiking Over 50% to Season Highs
ABC spins the numbers for Friday, December 2.

[12/03/16 - 08:37 AM]
New Season Highs for "Dateline"; "Caught on Camera" Captures Its Top Total-Viewer Result Since February
NBC spins the numbers for Friday, December 2.

[12/02/16 - 03:09 PM]
Science Channel Delivers Double-Digit Primetime and Total Day Increases Across Key Demos Including Adults 25-54 and Total Viewership in November
Science Channel further spins the numbers for the month of November.

[12/02/16 - 11:38 AM]
"DC's Legends of Tomorrow" Hits Series Highs in The CW's #DCWeek Finale
The CW spins the numbers for Thursday, December 1.

[12/02/16 - 09:16 AM]
Thursday's Broadcast Ratings: NBC Tops Charts with "Thursday Night Football"
The Peacock eclipses the competition among total viewers and adults 18-49.

[12/02/16 - 06:53 AM]
HGTV's "Fixer Upper" Season Four Scores Its Highest-Rated Premiere Ever
HGTV spins the numbers for Tuesday, November 29.

[12/01/16 - 12:19 PM]
"Arrow" Shoots to Season Highs as #DCWeek Continues
The CW spins the numbers for Wednesday, November 30.

[12/01/16 - 09:09 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Big with Total Viewers
The Peacock's "Dolly Parton's Christmas of Many Colors: Circle of Love" is the most-watched program last night.

[11/30/16 - 02:11 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 28.

[11/30/16 - 01:30 PM]
FXX Surges on Strength of Historic "The Simpsons 600 Marathon"
FXX spins the numbers for the recent stunt.

[11/30/16 - 01:05 PM]
A&E's "Leah Remini: Scientology and the Aftermath" Becomes the Network's #1 Original Series Debut in More Than 2 Years
A&E spins the numbers for Tuesday, November 29.

[11/30/16 - 12:12 PM]
"The Flash" Races to Its Most Watched Episode in Two Years as #DCWeek Speeds Up
The CW spins the numbers for Tuesday, November 29.