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[02/25/12 - 09:46 AM]
Friday's Broadcast Ratings: "Undercover Boss" Pulls CBS Back in Front
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, february 24, 2012)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (9.62 million viewers, #1; adults 18-49: 1.6, #1) pulled back in front on Friday with new episodes of "Undercover Boss" (8.63 million viewers, #3; adults 18-49: 1.9, #1), "A Gifted Man" (9.07 million viewers, #2; adults 18-49: 1.3, #T7) and "Blue Bloods" (11.17 million viewers, #1; adults 18-49: 1.7, #3).

ABC (5.08 million viewers, #2; adults 18-49: 1.5, #2) however remained a competitive second place with fresh installments of "Shark Tank" (5.89 million viewers, #4; adults 18-49: 1.8, #2), "Primetime: What Would You Do?" (4.63 million viewers, #9; adults 18-49: 1.4, #6) and "20/20" (4.73 million viewers, #8; adults 18-49: 1.2, #9).

Next up was NBC (4.91 million viewers, #3; adults 18-49: 1.3, #T3) with originals from "Who Do You Think You Are?" (4.98 million viewers, #6; adults 18-49: 1.0, #11), "Grimm" (4.75 million viewers, #7; adults 18-49: 1.5, #T4) and "Dateline NBC" (5.00 million viewers, #5; adults 18-49: 1.3, #T7).

Meanwhile, FOX (3.29 million viewers, #4; adults 18-49: 1.3, #T3) served up new episodes of "Kitchen Nightmares" (3.48 million viewers, #10; adults 18-49: 1.5, #T4) and "Fringe" (3.09 million viewers, #11; adults 18-49: 1.2, #10), both of which will resume their original runs on March 23.

And finally, repeats of "Nikita" (1.22 million viewers, #12; adults 18-49: 0.4, #T12) and "Supernatural" (1.05 million viewers, #13; adults 18-49: 0.4, #T12) on The CW (1.13 million viewers, #5; adults 18-49: 0.4, #5) closed out the night.

Week-to-week changes (adults 18-49):
+20.00% - Shark Tank
+18.18% - Dateline NBC
+15.38% - Kitchen Nightmares
+9.09% - Fringe
+6.25% - Blue Bloods
-6.25% - Grimm (vs. 2/10/12)
-6.67% - Primetime: What Would You Do? (vs. 2/10/12)
-13.33% - A Gifted Man
-16.67% - Who Do You Think You Are? (vs. 2/10/12)
-20.83% - Undercover Boss
-40.00% - 20/20

Year-to-year changes (adults 18-49):
+80.00% - Shark Tank (vs. Supernanny)
+58.33% - Undercover Boss (vs. The Defenders)
+7.69% - Primetime: What Would You Do?
+7.14% - Grimm (vs. Dateline NBC)
+0.00% - Blue Bloods
-6.25% - Kitchen Nightmares
-7.14% - Dateline NBC
-16.67% - Who Do You Think You Are?
-20.00% - Fringe
-20.00% - 20/20
-23.53% - A Gifted Man (vs. CSI: NY)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.3/8; CBS's "Late Show with David Letterman," 2.3/6; and ABC's combo of "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/5; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.8/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.1/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/25/11):

CBS (10.38 million viewers, #1; adults 18-49: 1.5, #T1) and FOX (3.88 million viewers, #4; adults 18-49: 1.5, #T1) were neck and neck last night as the latter offered up new episodes of "Kitchen Nightmares" (3.72 million viewers, #10; adults 18-49: 1.6, #3) and "Fringe" (4.04 million viewers, #9; adults 18-49: 1.5, #T4).

The Eye then served up its mix of "The Defenders" (8.72 million viewers, #3; adults 18-49: 1.2, #T8), "CSI: NY" (10.83 million viewers, #2; adults 18-49: 1.7, #T1) and "Blue Bloods" (11.58 million viewers, #1; adults 18-49: 1.7, #T1).

Next up was NBC (5.88 million viewers, #2; adults 18-49: 1.3, #T3) with new episodes of "Who Do You Think You Are?" (6.15 million viewers, #4; adults 18-49: 1.2, #T8) and "Dateline NBC" (5.75 million viewers, #5; adults 18-49: 1.4, #6).

Meanwhile, ABC (4.75 million viewers, #3; adults 18-49: 1.3, #T3) shared the bronze with its combination of "Supernanny" (4.04 million viewers, #8; adults 18-49: 1.0, #T10), "Primetime: What Would You Do?" (4.67 million viewers, #7; adults 18-49: 1.3, #7) and "20/20" (5.54 million viewers, #6; adults 18-49: 1.5, #T4).

And finally, new episodes of "Smallville" (2.55 million viewers, #11; adults 18-49: 1.0, #T10) and "Supernatural" (2.17 million viewers, #12; adults 18-49: 1.0, #T10) on The CW (2.36 million viewers, #5; adults 18-49: 1.0, #5) closed out the night.

Week-to-week changes (adults 18-49): 20/20 (25.00%), Blue Bloods (6.30%), Fringe (0.00%), Supernanny (0.00%), Smallville (0.00%), CSI: NY (-5.60%), Kitchen Nightmares (-5.90%), Who Do You Think You Are? (-7.70%), Supernatural (-9.10%), Dateline NBC (-12.50%), The Defenders (-14.30%), Primetime: What Would You Do? (-18.80%).

In late-night metered market ratings (via NBC's press release):

Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David Letterman," 2.8/7; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.8/3; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/2).

At 1:35 a.m., Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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