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[02/27/12 - 11:31 AM]
ABC's "Academy Awards" Broadcast Draws its 2nd-Biggest Audience Since 2007
ABC further spins the numbers for Sunday, February 26.

[via press release from ABC]

Sunday, February 26, 2012 - Based on Nielsen's True Fast National Ratings

Surging Year to Year by 1.4 Million Viewers and Topping 3 of its Last 4 Telecasts, ABC's "Academy Awards" Broadcast Draws its 2nd-Biggest Audience Since 2007

ABC's "Oscar" Sunday Programming Reaches an Estimated 76.0 Million Unique Television Viewers Across the United States

Audience for Network's "Oscar" Multiplatform Experience Jumps 42% Year to Year, Drawing 10.2 Million Visitors to "Oscar.com" and the "Oscar App"

The "84th Annual Academy Awards" (8:30-11:24 p.m.)

ABC's broadcast of the "84th Annual Academy Awards" attracted an average audience of 39.3 million Total Viewers and posted an 11.7 rating among Adults 18-49, based on Nielsen's "Fast National" ratings. The 2012 "Oscars" stand as ABC's most-watched telecast in 2 years - since 3/7/10.

· Surging year to year by 1.4 million viewers (39.3 million vs. 37.9 million) and outdrawing 3 of its last 4 telecasts, the "Academy Awards" attracted its 2nd-largest audience since 2007 - since 2/25/07. In addition, the "Oscar" telecast retained 100% of its year-ago Fast National Adult 18-49 rating (11.7 rating) and increased its delivery among Women 18-49 (14.1 rating vs. 13.9 rating).

· With the "Oscar's Red Carpet Live" pre-show, the "Academy Awards" telecast and "Jimmy Kimmel Live: After the Academy Awards," ABC's "Oscar" programming on Sunday reached an estimated 76.0 million unique television viewers across the U.S. - unduplicated Viewers 2+ watching 6-minutes or more during the broadcast.

· Across TV and digital platforms, audiences consumed more than 8.5 billion minutes of ABC's "Academy Awards"-themed programming on "Oscar" Sunday - cumulative number of minutes viewed across platforms of ABC's "Oscar" programming on February 26, 2012.

Online: "Oscar.com" and "Oscar App"

· "Oscar.com" and the "Oscar App" experienced tremendous year-over-year growth. The number of visitors to "Oscar.com" since the nomination announcement (10.2 million) surged 42% over 2011, and the "Oscar App" was downloaded 370,000 times, an incredible 1154% jump over 2011. On "Oscar" Sunday alone, 4 million people visited "Oscar.com" or used an "Oscar App."

Source: The Nielsen Company (Live + Same Day, Fast National Program Ratings) - 2/27/12. Online Source: Adobe SiteCatalyst





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