or


[02/29/12 - 10:03 AM]
Disney XD Original Series "Lab Rats" is Network's #1 Launch Ever
Disney XD spins the numbers for Monday, February 27.

[via press release from Disney XD]

Quick Take for Monday, February 27, 2012 Final National Ratings

Newest Disney XD Original Series, "Lab Rats," a Recipe for Success

~Easily Becomes the Network's #1 Original Series Launch Ever in Total Viewers, Kids 2-11, Kids 6-14, Kids 6-11 and Tweens 9-14

~Is Disney XD's #1 Original Series Telecast Ever in Total Viewers and Key 6-14s and 9-14s

~Posts Time Period Highs Across Key Demos, More Than Doubling Year-Ago Averages

"Kickin' It" Hits Series High in Boys 9-14 & Sees its #2 Telecast Ever in Boys 6-14; Posts 7-Month Highs in Total Viewers, Kids 2-11 , Kids 6-11 and Kids 6-14

~Levies Time Period Highs in Boys 6-14 and Boys 9-14

"Lab Rats" (8:30 - 9:30 p.m.)

Coming off its most-watched February in the network's history, and its 2nd-most-watched month overall in Prime in Total Viewers, Kids 2-11 and Kids 6-14, newest original series "Lab Rats" launched as Disney XD's #1 original series premiere in its history (includes Toon Disney) in Total Viewers (1.3 million), Kids 2-11 (775,000/1.9 rating), Kids 6-14 (861,000/2.4 rating), Boys 6-14 (493,000/2.7 rating), Kids 6-11 (681,000/2.8 rating), Tweens 9-14 (584,000/2.4 rating) and Boys 9-14 (358,000/2.9 rating), and its #1 live-action series premiere of all time in Boys 6-11 (359,000/2.9 rating), posting the network's best ratings ever in the time period across target kid demos.

Moreover, "Lab Rats" became Disney XD's #1 original series telecast of all time in Total Viewers, Kids 6-14, Boys 6-14, Tweens 9-14 and Boys 9-14.

· "Lab Rats" registered impressive increases over year-ago time period levels (2/28/11), including by more than double in Total Viewers (121% - 1.3 million vs. 587,000), Kids 2-11 (106% - 775,000 vs. 376,000), Kids 6-14 (121% - 861,000 vs. 389,000), Boys 6-14 (104% - 493,000 vs. 242,000) and Kids 6-11 (125% - 681,000 vs. 302,000).

"Kickin' It" (8:00 - 8:30 p.m.)

Providing a solid launch pad for "Lab Rats," "Kickin' It" hit a series high in Boys 9-14 (319,000/2.6 rating), was the series' #2 telecast ever in Boys 6-14 (389,000/2.1 rating), and garnered 7 month highs in Total Viewers (901,000), Kids 2-11 (554,000/1.3 rating), Kids 6-14 (588,000/1.6 rating), Kids 6-11 (470,000/1.9 rating), Boys 6-11 (292,000/2.3 rating) and Tweens 9-14 (433,000/1.8 rating) - since 7/25/11.

· "Kickin' It" drove Disney XD to time period highs in the half-hour in Boys 6-14 and Boys 9-14, and to its second-best numbers ever in Boys 6-11.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NMR, final national U.S. ratings, 2/27/12, Live + Same Day. Series premieres ranked among all Disney XD/Toon Disney premieres (10/2/00-2/27/12).





  [february 2012]  
S
M
T
W
T
F
S
   


· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)





most recent ratings | view all posts
[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.

[06/17/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Wednesday, "Nightline" scored its most-watched telecast (1.049 million) in 5 months and strongest delivery in Adults 25-54 (404,000) in 1 year.

[06/17/25 - 12:01 PM]
Netflix Top 10 Week of June 9: "Tyler Perry's Straw" Has Biggest Week for a Film in 2025
"Ginny & Georgia's" third season maintained its No. 1 spot on the English TV List with 16.9 million views, as fans saw their favorite characters pushed "to the limit."

[06/17/25 - 07:27 AM]
ESPN Delivered Third Most-Watched WNBA Game Ever on ABC: New York Liberty Vs Indiana Fever Averaged 2.2 Million Viewers, Up 76% from Last Year's ABC Average
Said coverage peaked at 2.8 million viewers.

[06/10/25 - 04:46 PM]
Premiere Episode of NBC's New Unscripted Series "Destination X" Is Now Up to 4.2 Million Viewers Across All Platforms
To date, the series has reached more than 9 million viewers across all platforms.

[06/10/25 - 02:18 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for the 3rd Consecutive Week
On Thursday, "Nightline" scored its strongest telecast in Adults 25-54 (259,000) in nearly 3 months and best Adults 18-49 delivery (202,000) in 5 months.

[06/10/25 - 12:01 PM]
Netflix Top 10 Week of June 2: "Straw" Moves Viewers, "Ginny & Georgia" Has Peachy Season 3 Premiere in Top 10
Plus: UK crime thriller "Dept. Q" cracked the code and climbed to No. 2 in its second week (8.9 million views).