or


[02/29/12 - 10:03 AM]
Disney XD Original Series "Lab Rats" is Network's #1 Launch Ever
Disney XD spins the numbers for Monday, February 27.

[via press release from Disney XD]

Quick Take for Monday, February 27, 2012 Final National Ratings

Newest Disney XD Original Series, "Lab Rats," a Recipe for Success

~Easily Becomes the Network's #1 Original Series Launch Ever in Total Viewers, Kids 2-11, Kids 6-14, Kids 6-11 and Tweens 9-14

~Is Disney XD's #1 Original Series Telecast Ever in Total Viewers and Key 6-14s and 9-14s

~Posts Time Period Highs Across Key Demos, More Than Doubling Year-Ago Averages

"Kickin' It" Hits Series High in Boys 9-14 & Sees its #2 Telecast Ever in Boys 6-14; Posts 7-Month Highs in Total Viewers, Kids 2-11 , Kids 6-11 and Kids 6-14

~Levies Time Period Highs in Boys 6-14 and Boys 9-14

"Lab Rats" (8:30 - 9:30 p.m.)

Coming off its most-watched February in the network's history, and its 2nd-most-watched month overall in Prime in Total Viewers, Kids 2-11 and Kids 6-14, newest original series "Lab Rats" launched as Disney XD's #1 original series premiere in its history (includes Toon Disney) in Total Viewers (1.3 million), Kids 2-11 (775,000/1.9 rating), Kids 6-14 (861,000/2.4 rating), Boys 6-14 (493,000/2.7 rating), Kids 6-11 (681,000/2.8 rating), Tweens 9-14 (584,000/2.4 rating) and Boys 9-14 (358,000/2.9 rating), and its #1 live-action series premiere of all time in Boys 6-11 (359,000/2.9 rating), posting the network's best ratings ever in the time period across target kid demos.

Moreover, "Lab Rats" became Disney XD's #1 original series telecast of all time in Total Viewers, Kids 6-14, Boys 6-14, Tweens 9-14 and Boys 9-14.

· "Lab Rats" registered impressive increases over year-ago time period levels (2/28/11), including by more than double in Total Viewers (121% - 1.3 million vs. 587,000), Kids 2-11 (106% - 775,000 vs. 376,000), Kids 6-14 (121% - 861,000 vs. 389,000), Boys 6-14 (104% - 493,000 vs. 242,000) and Kids 6-11 (125% - 681,000 vs. 302,000).

"Kickin' It" (8:00 - 8:30 p.m.)

Providing a solid launch pad for "Lab Rats," "Kickin' It" hit a series high in Boys 9-14 (319,000/2.6 rating), was the series' #2 telecast ever in Boys 6-14 (389,000/2.1 rating), and garnered 7 month highs in Total Viewers (901,000), Kids 2-11 (554,000/1.3 rating), Kids 6-14 (588,000/1.6 rating), Kids 6-11 (470,000/1.9 rating), Boys 6-11 (292,000/2.3 rating) and Tweens 9-14 (433,000/1.8 rating) - since 7/25/11.

· "Kickin' It" drove Disney XD to time period highs in the half-hour in Boys 6-14 and Boys 9-14, and to its second-best numbers ever in Boys 6-11.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NMR, final national U.S. ratings, 2/27/12, Live + Same Day. Series premieres ranked among all Disney XD/Toon Disney premieres (10/2/00-2/27/12).





  [february 2012]  
S
M
T
W
T
F
S
   


· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)









most recent ratings | view all posts
[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.