or


[02/29/12 - 10:03 AM]
Disney XD Original Series "Lab Rats" is Network's #1 Launch Ever
Disney XD spins the numbers for Monday, February 27.

[via press release from Disney XD]

Quick Take for Monday, February 27, 2012 Final National Ratings

Newest Disney XD Original Series, "Lab Rats," a Recipe for Success

~Easily Becomes the Network's #1 Original Series Launch Ever in Total Viewers, Kids 2-11, Kids 6-14, Kids 6-11 and Tweens 9-14

~Is Disney XD's #1 Original Series Telecast Ever in Total Viewers and Key 6-14s and 9-14s

~Posts Time Period Highs Across Key Demos, More Than Doubling Year-Ago Averages

"Kickin' It" Hits Series High in Boys 9-14 & Sees its #2 Telecast Ever in Boys 6-14; Posts 7-Month Highs in Total Viewers, Kids 2-11 , Kids 6-11 and Kids 6-14

~Levies Time Period Highs in Boys 6-14 and Boys 9-14

"Lab Rats" (8:30 - 9:30 p.m.)

Coming off its most-watched February in the network's history, and its 2nd-most-watched month overall in Prime in Total Viewers, Kids 2-11 and Kids 6-14, newest original series "Lab Rats" launched as Disney XD's #1 original series premiere in its history (includes Toon Disney) in Total Viewers (1.3 million), Kids 2-11 (775,000/1.9 rating), Kids 6-14 (861,000/2.4 rating), Boys 6-14 (493,000/2.7 rating), Kids 6-11 (681,000/2.8 rating), Tweens 9-14 (584,000/2.4 rating) and Boys 9-14 (358,000/2.9 rating), and its #1 live-action series premiere of all time in Boys 6-11 (359,000/2.9 rating), posting the network's best ratings ever in the time period across target kid demos.

Moreover, "Lab Rats" became Disney XD's #1 original series telecast of all time in Total Viewers, Kids 6-14, Boys 6-14, Tweens 9-14 and Boys 9-14.

· "Lab Rats" registered impressive increases over year-ago time period levels (2/28/11), including by more than double in Total Viewers (121% - 1.3 million vs. 587,000), Kids 2-11 (106% - 775,000 vs. 376,000), Kids 6-14 (121% - 861,000 vs. 389,000), Boys 6-14 (104% - 493,000 vs. 242,000) and Kids 6-11 (125% - 681,000 vs. 302,000).

"Kickin' It" (8:00 - 8:30 p.m.)

Providing a solid launch pad for "Lab Rats," "Kickin' It" hit a series high in Boys 9-14 (319,000/2.6 rating), was the series' #2 telecast ever in Boys 6-14 (389,000/2.1 rating), and garnered 7 month highs in Total Viewers (901,000), Kids 2-11 (554,000/1.3 rating), Kids 6-14 (588,000/1.6 rating), Kids 6-11 (470,000/1.9 rating), Boys 6-11 (292,000/2.3 rating) and Tweens 9-14 (433,000/1.8 rating) - since 7/25/11.

· "Kickin' It" drove Disney XD to time period highs in the half-hour in Boys 6-14 and Boys 9-14, and to its second-best numbers ever in Boys 6-11.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NMR, final national U.S. ratings, 2/27/12, Live + Same Day. Series premieres ranked among all Disney XD/Toon Disney premieres (10/2/00-2/27/12).





  [february 2012]  
S
M
T
W
T
F
S
   


· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)





most recent ratings | view all posts
[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.