or


[03/05/12 - 08:52 AM]
ABC Dominates Sunday with a Strong Open for "GCB"
ABC spins the numbers for Sunday, March 4.

[via press release from ABC]

ABC Dominates Sunday with a Strong Open for "GCB"

Some early info on ABC's Sunday, ahead of the regular press release.

ABC dominated Sunday night in Adults 18-49 over all-original competition on the other nets, outdelivering CBS by 24%, Fox by 30% and NBC by 53%. It was ABC's 3rd straight night this week to rank #1 in the key young adult sales demo.

· In Adults 18-49, the Net matched its top-rated Sunday with regular programming in 1-year - since 3/6/11.

ABC's America's Funniest Home Videos ranked a strong #1 during the 7 o'clock hour in Adults 18-49, beating out runner-up CBS' 60 Minutes by 38%.

· Hitting season highs for its 3rd consecutive airing, America's Funniest Home Videos rose 10% over its last broadcast to equal its best Adult 18-49 number in well over 2 years - since 1/31/10.

Gaining ground for its 2nd straight broadcast (coming off a pre-emption the prior week for the Oscars), ABC's Once Upon a Time won the 8 o'clock hour in viewers and young adults to finish as Sunday's #1 broadcast among Adults 18-49. Dominating from 8-9pm with young adults, ABC's Once Upon a Time outran CBS' The Amazing Race by 21%, Fox's animated comedies by 48% (The Simpsons/Napoleon Dynamite) and NBC's encore Celebrity Apprentice by 209%.

· Growing its numbers for its 2nd telecast in a row, Once Upon a Time was up over its last airing two weeks ago by 8% in Total Viewers and by 10% in Adults 18-49 to mark its best performance since the end of January - since 1/29/12.

Up over its most-recent airing two weeks ago in viewers (+8%) and young adults (+14%), ABC's Desperate Housewives led the pack in the 9 o'clock hour with young adults (tied w/Fox's comedies), outpacing NBC's Celebrity Apprentice by 14%, and CBS' The Good Wife by 39%.

· Housewives drew its biggest audience in 8 weeks and hit a 6-week high with young adults - since 1/8/12 and 1/22/12, respectively.

Exhibiting strong retention of its Housewives lead-in (93% in viewers/88% in young adults) during the 10 o'clock hour, ABC's series debut of GCB finished a solid #2 in its slot against established competition, drawing 9% more viewers than the second half of NBC's 2-hour Celebrity Apprentice and beating out CBS' veteran CSI: Miami by 10% in Adults 18-49. The new ABC drama ranked #1 in its time period with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

· In viewers and young adults, GCB produced a 5-month high for ABC with regular programming in the time period - since 10/2/11.

· The new drama improved its hour year to year, outperforming Brothers & Sisters on the same night in both viewers (+3%) and young adults (+5%).

Quick Take for Sunday, March 4, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC Dominates in Adults 18-49 with its Top-Rated Regular Sunday in 1 Year

"America's Funniest Home Videos" Generates a 2-Year High in Adults 18-49

Sunday Night's No. 1 Broadcast with Adults 18-49, ABC's "Once Upon a Time" Builds for its 2nd Straight Airing to Earn a Definitive First Place in the 8pm Hour

Continuing to Grow, ABC's "Housewives" Attracts its Biggest Audience in 8 Weeks

ABC's "GCB" Opens at 5-Month Highs for the Net in the 10pm Hour in Viewers And Young Adults, While Improving its Time Slot Over the Same Night Last Year

Sunday Night (7:00-11:00 p.m.)

ABC (2.6/7) dominated Sunday night in Adults 18-49 over nearly all-original competition on the other nets, outdelivering CBS by 24% (2.1/5), Fox by 30% (2.0/5) and NBC by 53% (1.7/4). In fact, it was ABC's 3rd straight night this week to rank No. 1 in the key young adult sales demo.

· In Adults 18-49, the Net matched its top-rated Sunday with regular programming in 1 year - since 3/6/11.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" ranked a strong No. 1 during the 7 o'clock hour in Adults 18-49, beating out runner-up CBS' "60 Minutes" by 38% (2.2/6 vs. 1.6/5).

· Hitting season highs for its 3rd consecutive airing, "America's Funniest Home Videos" rose 10% over its last broadcast to equal its best Adult 18-49 number in well over 2 years - since 1/31/10.

"Once Upon a Time" (8:00-9:00 p.m.)

Gaining ground for its 2nd straight telecast (coming off a pre-emption the prior week for the "Oscars"), ABC's "Once Upon a Time" won the 8 o'clock hour in viewers (10.6 million) and young adults (3.4/9) to finish as Sunday's No. 1 broadcast show among Adults 18-49. Dominating from 8:00-9:00 p.m. with young adults, ABC's "Once Upon a Time" outran CBS' "The Amazing Race" by 21% (2.8/7) and Fox's animated comedies by 48% ("The Simpsons"/"Napoleon Dynamite" = 2.3/6).

· Growing its numbers for its 2nd telecast in a row, "Once Upon a Time" was up over its last airing two weeks ago by 8% in Total Viewers and by 10% in Adults 18-49 to mark its best performance since the end of January - since 1/29/12.

"Desperate Housewives" (9:00-10:00 p.m.)

Up over its most-recent airing two weeks ago in viewers (+8%) and young adults (+14%), ABC's "Desperate Housewives" (2.5/6) led the pack in the 9 o'clock hour with young adults (tied w/Fox's comedies), outpacing the first hour of NBC's "Celebrity Apprentice" by 14% (2.2/5) and CBS' "The Good Wife" by 39% (1.8/4).

· "Housewives" drew its biggest audience in 8 weeks (8.2 million) and hit a 6-week high with young adults - since 1/8/12 and 1/22/12, respectively.

"GCB" (10:00-11:00 p.m.)

Exhibiting strong retention of its "Housewives" lead-in (93% in viewers/88% in young adults) during the 10 o'clock hour, ABC's series debut of "GCB" finished a solid No. 2 in its slot against established competition, drawing 9% more viewers than the second half of NBC's 2-hour "Celebrity Apprentice" (7.6 million vs. 7.0 million) and beating out CBS' veteran "CSI: Miami" by 10% in Adults 18-49 (2.2/6 vs. 2.0/5). The new ABC drama ranked No. 1 in its time period with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

· In viewers and young adults, "GCB" produced a 5-month high for ABC with regular programming in the time period - since 10/2/11.

· The new drama improved its hour year to year, outperforming "Brothers & Sisters" on the same night last year (7.4 million and 2.1/6 on 3/6/11) in both viewers (+3%) and young adults (+5%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 03/04/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· APPRENTICE, THE (NBC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· GCB (ABC)
· GOOD WIFE, THE (CBS)
· NAPOLEON DYNAMITE (FOX)
· ONCE UPON A TIME (ABC)
· SIMPSONS, THE (FOX)





most recent ratings | view all posts
[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
The highly anticipated series premiered on Sunday, June 29 on AMC and AMC+, with new episodes premiering weekly on Sundays until the thrilling two-episode season finale on August 17.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.