or


[03/08/12 - 02:04 PM]
NBA Ratings Update: 14 Percent Increase on ESPN, 11 Percent on ABC
ESPN and ABC spin the numbers for their NBA coverage to date this season.

[via press release from ESPN]

NBA Ratings Update: 14 Percent Increase on ESPN, 11 Percent on ABC

Audience Growth Across Key Demos and Digital Platforms

Through 36 games, ESPN is seeing a 14 percent ratings increase for its NBA coverage this season (Christmas-to-date), averaging a 1.6 rating compared to a 1.4 last season. ESPN's viewership is up six percent (1,978,000 vs. 1,863,000) and household impressions are up 10 percent (1,539,000 vs. 1,399,000), according to Nielsen.

Additionally, ABC's NBA broadcasts are averaging a 3.9 rating through eight games, an 11 percent increase, compared to a 3.5 last season. ABC's viewership is up nine percent (6,638,000 vs. 6,091,000) and household impressions are up 10 percent (4,509,000 vs. 4,109,000).

Both ABC & ESPN are experiencing ratings increases across all key demos. ABC: up 23 percent in men 18-34 (3.8 vs. 3.1), 16 percent in men 18-49 (3.7 vs. 3.2), and 16 percent in men 25-54 (3.7 vs. 3.2). ESPN: up 13 percent in men 18-34 (1.8 vs. 1.6), seven percent in men 18-49 (1.5 vs. 1.4), and eight percent in men 25-54 (1.4 vs. 1.3).

Additional Season Highlights

· ABC's broadcast of the Miami Heat vs. Los Angeles Lakers (March 4) averaged 7, 037,000 viewers - the network's largest audience for a non-Christmas Day regular-season game ever;

· ESPN's telecast of the 2012 Sprint NBA All-Star Celebrity Game (Feb. 24) posted a 1.8 rating, the highest ever for the event;

· ESPN's Christmas Night telecast of the Los Angeles Clippers vs. Golden State Warriors delivered a 2.3 rating to become ESPN's highest-rated Christmas game ever in primetime.

ESPN Digital

· Through the most recent research update (Feb. 26), ESPN.com's NBA section logged 1.8 million average daily unique visitors, an increase of 34 percent compared to the same time period in 2010-2011. The Fantasy Basketball section also averaged 469,000 daily unique visitors, an increase of 223 percent;

· ESPN's mobile Web NBA section has drawn an average minute audience of 9,000 visitors, an increase of 105 percent. It has also averaged 1.4 million daily unique visitors and 13.1 million minutes per day, up 78 percent and 105 percent, respectively.

ABC Sunday Showcase: Boston Celtics at Los Angeles Lakers March 11

The NBA on ABC continues this Sunday, March 11, when the Los Angeles Lakers and Kobe Bryant host the Boston Celtics and Rajon Rondo at 3:30 p.m. ET. ABC's coverage will begin at 3 p.m. with Kia NBA Countdown.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.