or


[03/13/12 - 08:53 AM]
ABC's "The Bachelor" Finale Hits Season Highs
ABC spins the numbers for Monday, March 12.

[via press release from ABC]

ABC's "The Bachelor" Finale Hits Season Highs

Some early info on ABC's Monday, ahead of the regular press release.

With the season finale of The Bachelor and The Bachelor: After the Final Rose special, ABC earned second place to a Voice-led NBC on Monday in Total Viewers and Adults 18-49.

· In viewers and young adults, ABC scored its strongest Monday in nearly 4 months - since 11/21/11 and 11/14/11, respectively.

Earning season-highs, ABC's The Bachelor 16th-season finale finished a strong second in its time period to NBC's 2-hour The Voice with viewers and young adults.

· Building young adult audience throughout its broadcast against The Voice, The Bachelor's numbers jumped by 1.1 million viewers and by 27% Adults 18-49 from its first half-hour to its final half-hour, as Ben Flajnik proposed to Courtney Robertson.

· The Bachelor finale produced ABC's top Adult 18-49 number in the slot since mid-November and marked its best Adult 18-34 number since season-premiere Monday - since 11/14/11 and 9/19/11, respectively.

· Surging week to week by double digits in viewers (+11%) and young adults (+16%), The Bachelor marked a season-best performance across the board.

Growing over its lead-in (+8%/+14%), ABC's The Bachelor: After the Final Rose towered over the 10 o'clock hour, dominating NBC's Voice-driven Smash by 38% in Total Viewers and by 38% in Adults 18-49.

· Among young adults (AD18-34/AD18-49), the special generated the Net's highest numbers in time period in 1 year - since 3/14/11.

Quick Take for Monday, March 12, 2012 (Fast Affiliate Live+ Same Day Ratings)

ABC Scores Strongest Monday in Nearly 4 Months

ABC's "The Bachelor" Finale Hits Season Highs in Viewers and Adults 18-49, While Posting ABC's Best Adults 18-34 Number from 8-10pm Since Premiere Monday

Winning the 10pm Hour, ABC's "The Bachelor: After the Final Rose" Scores ABC's Top Adults 18-34 and Adults 18-49 Ratings in the Hour in 1 Year

Monday Night (8:00-11:00 p.m.)

With the season finale of "The Bachelor" and "The Bachelor: After the Final Rose" special, ABC earned second place to a "The Voice"-led NBC on Monday in Total Viewers (9.3 million) and Adults 18-49 (3.0/8).

· In viewers and young adults, ABC scored its strongest Monday in nearly 4 months - since 11/21/11 and 11/14/11, respectively.

"The Bachelor" (8:00-10:00 p.m.)

Earning season highs, ABC's "The Bachelor" 16th-season finale finished a strong second in its time period to NBC's 2-hour "The Voice" with viewers (9.1 million) and young adults (2.9/8).

· Building young adult audience throughout its broadcast against "The Voice," "The Bachelor's" numbers jumped by 1.1 million viewers (8.9 million to 10.0 million) and by 27% Adults 18-49 (2.6/8 to 3.3/8) from its first half-hour to its final half-hour, as Ben Flajnik proposed to Courtney Robertson.

· "The Bachelor" finale produced ABC's top Adult 18-49 number in the slot since mid-November and marked its best Adult 18-34 (2.3/7) number since season-premiere Monday - since 11/14/11 and 9/19/11, respectively.

· Surging week to week by double digits in viewers (+11%) and young adults (+16%), The Bachelor marked a season-best performance across the board.

"The Bachelor: After the Final Rose" (10:00-11:00 p.m.)

Growing over its lead-in (+8%/+14%), ABC's "The Bachelor: After the Final Rose" towered over the 10 o'clock hour, dominating NBC's "The Voice"-driven "Smash" by 38% in Total Viewers (9.8 million vs. 7.1 million) and by 38% in Adults 18-49 (3.3/8 vs. 2.4/6).

· Among young adults (AD18-34/AD18-49), the special generated the Net's highest numbers in time period in 1 year - since 3/14/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 3/12/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· BACHELOR, THE (ABC)
· VOICE, THE (NBC)











most recent ratings | view all posts
[09/22/14 - 09:52 AM]
"Madam Secretary" Draws 14.3 Million Viewers
CBS spins the numbers for Sunday, September 21.

[09/22/14 - 08:43 AM]
Sunday's Broadcast Ratings: NFL Puts CBS, NBC on Top in Viewers, Demos
The Eye's "Madam Secretary" opens to 14 million viewers and a 1.9 rating among adults 18-49.

[09/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night in Every Key Demographic - Adults, Men and Women 18-34, 18-49 and 25-54
NBC spins the numbers for Sunday, September 21.

[09/22/14 - 07:40 AM]
"The NFL on CBS" Scores Highest-Rated NFL Game of Weekend
CBS spins the numbers for Sunday, September 21.

[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.