|
NATIONAL NIELSEN RATINGS FOR THE WEEK OF MARCH 5 - 11, 2012
"AMERICAN IDOL" PROPELS FOX TO WEEKLY VICTORY
FOX Wins Five Nights Among Adults 18-34 and Three Nights Among Adults 18-49
Strong performances by AMERICAN IDOL, THE FINDER and its Tuesday comedy block propelled FOX to win the week among Adults 18-49 and rank No. 1 on Tuesday, Wednesday and Thursday in Adults 18-49 and five nights among Adults 18-34. Also, AMERICAN IDOL ranked as the No. 1 and No. 2 program of the week among Total Viewers.
Season to date, FOX is averaging a 3.3/9 in the core adult demographic and continues to rank as the No. 1 network this season. Excluding last year's Super Bowl, FOX is up +3% among Adults 18-49 and up +2% in Total Viewers year-over-year.
Last week, FOX had:
· 6 of the Top 20 programs among Adults 18-49: AMERICAN IDOL-Wed (No. 2), AMERICAN IDOL-Thurs (No. 4), NEW GIRL (No. 8), FAMILY GUY (No. 11), FINDER (No. 19 tie) and SIMPSONS (No. 19 tie).
· 10 of the Top 20 programs among Adults 18-34: AMERICAN IDOL-Wed (No. 2), NEW GIRL (No. 4), FAMILY GUY (No. 5), AMERICAN IDOL-Thurs (No. 6), SIMPSONS (No. 9), AMERICAN DAD (No. 10), BOB'S BURGERS (No. 11), RAISING HOPE (No. 16 tie), CLEVELAND (No. 16 tie) and ALCATRAZ SP (No. 18).
· 11 of the Top 20 programs among Teens: AMERICAN IDOL-Thurs (No. 2), AMERICAN IDOL-Wed (No. 3), FAMILY GUY (No. 4), AMERICAN DAD (No. 5), THE SIMPSONS (No. 6), BOB'S BURGERS (No. 8), NEW GIRL (No. 9), FINDER (No. 13 tie), CLEVELAND (No. 13 tie), RAISING HOPE (No. 20 tie) and I HATE MY TEENAGE DAUGHTER (No. 20 tie).
· 2 of the Top 20 programs among Total Viewers: AMERICAN IDOL-Wed (No. 1) and AMERICAN IDOL-Thurs (No. 2).
Nightly and Program Highlights
MONDAY
8:00-9:00 ALCATRAZ (S): (Adults 18-49: 1.9/5, 5.8 Mil Total Viewers)
9:00-10:00 ALCATRAZ: (Adults 18-49: 1.8/4, 5.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.8/5, 5.6 Mil Total Viewers)
FOX ranked #3 for the night in Adults 18-49 (tie) and Adults 18-34.
At 8p a special ALCATRAZ did 1.9/5, up 6% from two weeks ago at 9p (2/20/12, 1.8/4, 9p) followed by ALCATRAZ at 9p which posted 1.8/4, the same as two weeks ago (2/20/12, 1.8/4).
TUESDAY
8:00-8:30 RAISING HOPE: (A18 49: 2.1/6, 4.7 Mil Total Viewers)
8:30-9:00 I HATE MY TEENAGE DAUGHTER (P): (A18 49: 1.6/4, 3.7 Mil Total Viewers)
9:00-9:30 NEW GIRL: (A18 49: 3.0/8, 6.0 Mil Total Viewers)
9:30-10:00 BREAKING IN (P): (A18 49: 1.7/4, 3.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.1/6, 4.5 Mil Total Viewers)
FOX won the night in Adults 18-49, Adults 18-34 and Teens and outperformed its nearest competitor for the night by +75% in Adults 18-34 (2.1 vs. CBS' 1.2).
FOX had the top four rated programs of the night in Adults 18-34: NEW GIRL, RAISING HOPE, BREAKING IN and I HATE MY TEENAGE DAUGHTER.
In its new 8p time slot RAISING HOPE posted a 2.1/6, same as two weeks ago with its GLEE lead-in (2/21/12, 2.1/5). RAISING HOPE won its half hour in Adults 18-34 and Teens (tie) and ranked #2 in Adults 18-49.
Following at 8:30p the return of I HATE MY TEENAGE DAUGHTER did 1.6/4 among Adults 18-49 and won its half hour in Adults 18-34 and Teens (tie) and ranked #3 in Adults 18-49.
At 9p NEW GIRL did 3.0/8, the same as two weeks ago (2/21/12, 3.0/8) and was the highest rated program of the night in Adults 18-49, Adults 18-34 and Teens.
The season premiere of BREAKING IN at 9:30p did 1.7/4, up 31% from its finale telecast last season (5/17/11, 1.3/3, Tue 9:30p). BREAKING IN ranked #2 in its 9:30p half hour in Adults 18-34 and #3 in Adults 18-49.
WEDNESDAY
8:00-10:00 AMERICAN IDOL: (Adults 18-49: 5.7/16, 18.7 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens. In fact, FOX outperformed the combined 3-net competition for the night by +12% in Adults 18-49 (5.7 vs. 5.1 for ABC/CBS/NBC), +32% in Adults 18-34 (4.1 vs. 3.1) and +7% in Total Viewers (18.7 vs. 17.5 Mil.)
FOX also beat its nearest competitors for the night by +159% in Adults 18-49 (5.7 vs. 2.2 for CBS), +242% in Adults 18-34 (4.1 vs. ABC's 1.2) and +113% in Total Viewers (18.7 vs. 8.8 for CBS). FOX has now won eight Wednesdays in a row in Adults 18-49 and Total Viewers.
The 'Top 13 Finalists Perform' telecast of AMERICAN IDOL did 5.7/16, up +14% from last Wednesday in Adults 18-49 (5.0/13 on 2/29/12). Compared to last Wednesday AMERICAN IDOL was also up +21% in Adults 18-34 (4.1 vs. 3.4) and +9% in Total Viewers (18.7 vs. 17.2 Mil.)
AMERICAN IDOL outperformed all three of its telecasts last week in Adults 18-49, Adults 18-34 and Total Viewers.
The 'Top 13 Finalists Perform' episode grew +6% from last Thursday's 'Top 13 Finalists Chosen' in Adults 18-49 (5.7 vs. 5.4), while last year the same episode only retained 99%.
AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens and outperformed the #2 program of the night by +78% in Adults 18-49 (5.7 vs. 3.2 for Survivor) and +73% in Total Viewers (18.7 vs. 10.8 Mil for Survivor).
AMERICAN IDOL grew in its last half hour vs. its first by +20% in Adults 18-49 (6.1 vs. 5.1) and +16% in Total Viewers (19.6 vs. 16.9 Mil.)
THURSDAY
8:00-9:01 AMERICAN IDOL: (Adults 18-49: 4.9/14, 17.3 Mil Total Viewers)
9:01-10:00 THE FINDER: (Adults 18-49: 2.3/6, 7.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 3.6/10, 12.3 Mil Total Viewers)
FOX won the night in Adults 18-49, Adults 18-34 and Teens. FOX has now ranked #1 eight Thursdays in a row in Adults 18-49.
AMERICAN IDOL was the highest rated program of the night in Total Viewers, Adults 25-54 and Teens. AMERICAN IDOL outperformed the #2 program of the night by +10% in Total Viewers (17.3 vs. 15.7 Mil for Person of Interest).
AMERICAN IDOL won its 8p hour in Adults 18-49 and Total Viewers and AMERICAN IDOL grew in its last half hour versus its first by +13% in Adults 18-49 (5.2 vs. 4.6) and +11% in Total Viewers (18.1 vs. 16.3 Mil.)
At 9p THE FINDER did 2.3/6, up 15% from two weeks ago (2/23/12, 2.0/5) in Adults 18-49 and Total Viewers (7.1 vs. 6.2 Mil.) THE FINDER produced its second highest Total Viewers ever (7.1 Mil.)
THE FINDER ranked #2 in the 9p hour among Adults 18-49 and #1 in Teens (tie).
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES (R): (Adults 18-49: 1.0/3, 2.5 Mil Total Viewers)
9:00-10:00 KITCHEN NIGHTMARES (RS): (Adults 18-49: 1.2/4, 2.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.1/3, 2.7 Mil Total Viewers)
With back to back encores of KITCHEN NIGHTMARES, FOX ranked fourth on Friday among Adults 18-49 and first among Adults 18-34 (tie).
SATURDAY
8:00-10:00 Q'VIVA: THE CHOSEN: (Adults 18-49: 0.6/2, 1.9 Mil Total Viewers)
FOX ranked third (tie) for the night with Q'VIVA.
SUNDAY
7:00-7:30 THE SIMPSONS (RS): (A18 49: 1.3/4, 2.8 Mil Total Viewers)
7:30-7:59 THE CLEVELAND SHOW: (A18 49: 1.6/5, 3.4 Mil Total Viewers)
7:59-8:30 THE SIMPSONS: (A18 49: 2.3/7, 5.0 Mil Total Viewers)
8:30-9:00 BOB'S BURGER (P): (A18 49: 1.9/5, 4.0 Mil Total Viewers)
9:00-9:30 FAMILY GUY: (A18 49: 2.8/7, 5.7 Mil Total Viewers)
9:30-10:00 AMERICAN DAD: (A18 49: 2.2/5, 4.6 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 2.0/6, 4.3 Mil Total Viewers)
Note: with the change in Daylight Savings television usage from 7-10p was down -7.3% from last week.
FOX won the night in Adults 18-34, Men 18-49 and Teens and ranked #3 in Adults 18-49.
THE SIMPSONS did a 2.3/7 and was the second-highest rated program of the night in Adults 18-34 (behind Family Guy).
At 8:30p the season premiere of BOB'S BURGERS posted 1.9/5.
FAMILY GUY at 9p did 2.8/7 and was the highest rated program of the night in Adults 18-34 and Teens.
AMERICAN DAD posted 2.2/5, +5% from last week (3/4/12, 2.1/5).
At 7p an encore of THE SIMPSONS did 1.3/4 followed by an original CLEVELAND which did 1.6/5, up +7% from last week (3/4/12, 1.5/4).
MARCH 5 - 11, 2012
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 2.4/7 FOX 2.0/7 FOX 6.9
ABC 1.6/5 ABC 1.1/4 ABC 5.5
CBS 2.0/6 CBS 1.1/4 CBS 9.5
NBC 1.8/5 NBC 1.4/5 NBC 6.0
11/12 FOX Programs: Live + 7 in Adults 18-49
Live+Same Day vs. Live + 7 ratings (available through 2/26/12) among Adults 18-49:
11/12 Season through 2/26 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
TERRA NOVA 2.5/6 3.6/9 +44%
HOUSE 2.8/7 4.0/10 +43%
ALCATRAZ 2.6/6 3.9/9 +50%
GLEE 3.2/9 4.6/13 +44%
NEW GIRL 3.6/9 5.2/13 +44%
RAISING HOPE 2.4/6 3.1/8 +29%
AMERICAN IDOL-Wed 6.2/17 7.3/20 +18%
THE X FACTOR- Wed 3.8/10 4.4/12 +16%
TEENAGE DAUGHTER 2.2/6 2.5/6 +14%
AMERICAN IDOL-Thu 5.3/15 6.5/18 +23%
THE X FACTOR- Thu 3.7/10 4.2/12 +14%
THE FINDER 2.2/6 2.9/7 +32%
BONES 2.8/7 3.9/10 +39%
KITCHEN NIGHTMARES 1.5/5 1.9/6 +27%
FRINGE 1.2/4 2.0/6 +67%
THE SIMPSONS 3.2/8 3.7/9 +16%
NAPOLEON DYNAMITE 2.5/6 2.9/7 +16%
ALLEN GREGORY 2.0/5 2.2/5 +10%
THE CLEVELAND SHOW 2.0/5 2.3/6 +15%
FAMILY GUY 3.3/7 4.3/10 +30%
AMERICAN DAD 2.4/5 2.9/6 +21%
11/12 FOX Programs: Live +7 in Total Viewers
Live+Same Day vs. Live + 7 ratings (available through 2/26/12) among Total Viewers:
11/12 Season thru 2/26 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
TERRA NOVA 7.6 10.1 +33%
HOUSE 7.7 10.3 +34%
ALCATRAZ 8.1 10.9 +35%
GLEE 7.8 10.7 +37%
NEW GIRL 7.5 10.2 +36%
RAISING HOPE 5.2 6.7 +29%
AMERICAN IDOL-Wed 19.0 21.6 +14%
THE X FACTOR- Wed 11.4 12.7 +11%
TEENAGE DAUGHTER 5.8 6.4 +10%
AMERICAN IDOL-Thu 17.1 19.9 +16%
THE X FACTOR- Thu 11.4 12.6 +11%
BONES 8.9 11.9 +34%
THE FINDER 6.6 8.4 +27%
KITCHEN NIGHTMARES 3.7 4.4 +19%
FRINGE 3.1 4.9 +58%
THE SIMPSONS 6.9 7.9 +14%
ALLEN GREGORY 4.2 4.5 +7%
NAPOLEON DYNAMITE 5.3 6.0 +13%
THE CLEVELAND SHOW 4.2 4.8 +14%
FAMILY GUY 6.3 8.1 +29%
AMERICAN DAD 4.8 5.7 +19%
About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2010-2011 season at No. 1 in the key adult demographic for the seventh consecutive year - a feat that has never been achieved in broadcast history - while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.
|
