[03/14/12 - 07:19 AM] truTV's Exclusive Live Coverage of the First Four Averages a 0.9 Metered Market Household Rating Turner Sports and CBS Sports spins the numbers for Tuesday, March 13.
[via press release from CBS]
THIS JUST IN...
...from Turner Sports and CBS Sports
truTV's exclusive live doubleheader coverage of the First Four of the 2012 NCAA Men's Basketball Championship on Tuesday, March 13 (6:30 p.m.-12 a.m. ET), averaged a 0.9 metered market household rating. In 2011, the First Four averaged a 0.9 overnight metered market household rating through the first four telecasts.
Both of last night's truTV telecasts - Mississippi Valley State vs. Western Kentucky (6:30-9:15 p.m.) and BYU vs. Iona (9:45 p.m.-12 a.m.) - earned a 0.9 metered market household rating, according to Nielsen.