[03/15/12 - 03:13 PM]
Syfy's "Face Off" Sets Series Records - For Fifth Time - Transforming Nearly 2.5 Million Total Viewers During Season Finale
Syfy spins the numbers for Wednesday, March 14.

[via press release from Syfy]



NEW YORK - March 15, 2012 - For the fifth time this season, Syfy's smash hit Face Off broke its own series records, establishing new marks in total viewers (2.46 million), Adults 18-49 (1.36 million), Adults 25-54 (1.36 million) and household ratings (1.6) during the second season finale on Wednesday, March 14 at 10PM (ET/PT) as the family man from Shelley, Idaho, Rayce Bird, was crowned the winner.

Versus the season one finale, the Face Off season two finale rose 65% in total viewers, 63% in Adults 25-54, 58% in Adults 18-49 - the top delivery in this demo for a Syfy original series since the May 5, 2010 Ghost Hunters - and 45% in HH rating.

Face Off was the #1 cable original series telecast on Wednesday in Adults 25-54 and was the #3 original series telecast among Adults18-49.

For the full second season, including Live + 7 viewing data through the 2/22 episode and Live + Same Day viewing for the final two episodes, Face Off averaged a 1.7 HH rating and 2.53 million total viewers, including 1.48 million Adults18-49 and 1.38 million Adults 25-54.

Compared to the full season one average, this was up 63% in total viewers, 55% in HH rating, 53% in Adults 18-49 and 44% in Adults 25-54.

The series premiere of the unscripted program Monster Man followed Face Off at 11PM. Monster Man delivered 1.35 million total viewers, 729,000 Adults 18-49 and 700,000 Adults 25-54, while more than doubling Syfy's performance in the Wednesday, 11pm-12am timeslot in the prior four weeks by an astounding +123% in total viewers, +112% in Adults 18-49 and +102% in Adults 25-54.

· ONLINE: Season two of Face Off delivered 6.1 million page views (up 195% versus Season 1), 865K uniques (up 199%), 939K visits (up 196%) and 1.8 million video streams (up 280%).

· Face Off also was watched nearly 3.5 million times on VOD, up 96% compared to season one's total viewing in 2011.

· Monster Man ranked as the best premiere day for an original reality series in uniques since the premiere of Face Off (1/26/11).

· Driven by GetGlue, Face Off delivered a series high in social activity, ranking #8 among all cable shows while Monster Man ranked #9.

Monster Man, which moves into its regular Wednesday 10PM time slot beginning March 21, goes behind the scenes of one of Hollywood's most respected monster prop building workshops -- Cleve Hall and his very unique family business. Executive producers are Scott Gurney and Deirdre Gurney for Gurney Productions.

Face Off will return for a 10-episode third season of special effects competition, offering a new group of rising SFX make-up artists the opportunity to showcase their imagination and creativity. Production will begin later this Spring for a Summer 2012 premiere. Face Off is a production of Mission Control Media with Michael Agbabian and Dwight D. Smith serving as executive producers.

In April, Syfy will continue expanding its popular reality programming roster with the premieres of Dream Machines on Tuesday, April 10 at 10PM, and Total Blackout, hosted by Jaleel White (Family Matters, Dancing With the Stars), on Wednesday, April 25 at 10PM.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

  [march 2012]  


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