or


[03/17/12 - 12:38 PM]
2012 NCAA Tournament Delivers Most-Watched First Thursday and Friday Since 1991
Turner Sports and CBS Sports spin the numbers for their NCAA coverage to date.

[via press release from CBS]

2012 NCAA(R) Division I Men's Basketball Championship on TBS, CBS, TNT and truTv Delivers Most-Watched First Thursday & Friday Since 1991

Friday's 5.4 U.S. HH Rating +8%; Eight Million Viewers +7%

Turner Sports and CBS Sports' exclusive second-round coverage of the 2012 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Friday combined to deliver a 5.4 U.S. HH rating (+8% compared with a 5.0 rating in 2011 and +29% vs. 2010's 4.2 rating) and eight million total viewers (+7% vs. 7.5 million viewers last year and +27% vs. 2010's 6.3 million viewers), according to Nielsen Fast Nationals.

Last night's coverage across the four networks delivered the most-watched first Friday of the NCAA Division I Men's Basketball Championship (records date back to 1991, when the tournament expanded to four telecast windows).

Overall, the first Thursday and Friday is the most-watched since 1991. Thursday and Friday coverage averaged a 5.3 U.S. HH rating (+6% compared with a 5.0 rating in 2011) and 7.9 million viewers (+5% vs. 7.5 million viewers last year).

The first telecast window of the day earned a 3.8 U.S. HH rating (tied with last year's record-setting performance in the window and +41% vs. a 2.7 rating in 2010).

The second telecast window of the day delivered a 5.2 U.S. HH rating (+11% vs. last year and +63% vs. a 3.2 rating in 2010).

The third telecast window of the day netted a 6.5 U.S. HH rating (+12% vs. last year and +20% vs. a 5.4 rating in 2010).

The final window earned a 6.0 U.S. HH rating (+2% vs. last year and +18% vs. a 5.1 rating in 2010).

Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 3/13-3/16/12 vs 3-15-3/17811. 2011 and 2012 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2012 based on Live + SD. 2003 based on CBS / ESPN average of First Round.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.

[02/05/16 - 10:18 AM]
With Live + 3-Day Viewing, "Scorpion" Moves Up to the Week's #2 Program
CBS further spins the numbers for the week of January 25-31.

[02/05/16 - 09:10 AM]
The Third Episode of "DC's Legends of Tomorrow" Ranks #3 in the 8-9 Hour
The CW spins the numbers for Thursday, February 4.

[02/05/16 - 08:47 AM]
Thursday's Broadcast Ratings: FOX Tops Charts with "American Idol"
The network holds off second place CBS in both total viewers and adults 18-49.

[02/05/16 - 08:37 AM]
ABC's "Madoff" Mini-Series Closes with Solid Numbers on Thursday
ABC spins the numbers for Thursday, February 4.

[02/05/16 - 08:33 AM]
"Shades of Blue" Is Up vs. NBC's Regular-Program Slot Average Prior to "Shades" by 38%
NBC spins the numbers for Thursday, February 4.

[02/04/16 - 09:55 AM]
FYI(TM) Scores Best Month Ever Among Adults 18-49 for January
FYI spins the numbers for the month of January.

[02/04/16 - 08:49 AM]
Wednesday's Broadcast Ratings: FOX Continues Demo Reign with "American Idol"
The network also sees week-to-week growth from "Hell's Kitchen" among adults 18-49.

[02/03/16 - 03:46 PM]
E! Delivers January Ratings Success, Up 35% Among Total Viewers and 29% Among A18-49 in Primetime
E! spins the numbers for the month of January.