or


[03/17/12 - 12:38 PM]
2012 NCAA Tournament Delivers Most-Watched First Thursday and Friday Since 1991
Turner Sports and CBS Sports spin the numbers for their NCAA coverage to date.

[via press release from CBS]

2012 NCAA(R) Division I Men's Basketball Championship on TBS, CBS, TNT and truTv Delivers Most-Watched First Thursday & Friday Since 1991

Friday's 5.4 U.S. HH Rating +8%; Eight Million Viewers +7%

Turner Sports and CBS Sports' exclusive second-round coverage of the 2012 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Friday combined to deliver a 5.4 U.S. HH rating (+8% compared with a 5.0 rating in 2011 and +29% vs. 2010's 4.2 rating) and eight million total viewers (+7% vs. 7.5 million viewers last year and +27% vs. 2010's 6.3 million viewers), according to Nielsen Fast Nationals.

Last night's coverage across the four networks delivered the most-watched first Friday of the NCAA Division I Men's Basketball Championship (records date back to 1991, when the tournament expanded to four telecast windows).

Overall, the first Thursday and Friday is the most-watched since 1991. Thursday and Friday coverage averaged a 5.3 U.S. HH rating (+6% compared with a 5.0 rating in 2011) and 7.9 million viewers (+5% vs. 7.5 million viewers last year).

The first telecast window of the day earned a 3.8 U.S. HH rating (tied with last year's record-setting performance in the window and +41% vs. a 2.7 rating in 2010).

The second telecast window of the day delivered a 5.2 U.S. HH rating (+11% vs. last year and +63% vs. a 3.2 rating in 2010).

The third telecast window of the day netted a 6.5 U.S. HH rating (+12% vs. last year and +20% vs. a 5.4 rating in 2010).

The final window earned a 6.0 U.S. HH rating (+2% vs. last year and +18% vs. a 5.1 rating in 2010).

Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 3/13-3/16/12 vs 3-15-3/17811. 2011 and 2012 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2012 based on Live + SD. 2003 based on CBS / ESPN average of First Round.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[11/23/14 - 08:57 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 for the second week in a row.

[11/23/14 - 08:54 AM]
"Saturday Night Live," with Host Cameron Diaz, Ranks As the Night's #1 Telecast on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, November 22.

[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.