or


[03/17/12 - 12:38 PM]
2012 NCAA Tournament Delivers Most-Watched First Thursday and Friday Since 1991
Turner Sports and CBS Sports spin the numbers for their NCAA coverage to date.

[via press release from CBS]

2012 NCAA(R) Division I Men's Basketball Championship on TBS, CBS, TNT and truTv Delivers Most-Watched First Thursday & Friday Since 1991

Friday's 5.4 U.S. HH Rating +8%; Eight Million Viewers +7%

Turner Sports and CBS Sports' exclusive second-round coverage of the 2012 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Friday combined to deliver a 5.4 U.S. HH rating (+8% compared with a 5.0 rating in 2011 and +29% vs. 2010's 4.2 rating) and eight million total viewers (+7% vs. 7.5 million viewers last year and +27% vs. 2010's 6.3 million viewers), according to Nielsen Fast Nationals.

Last night's coverage across the four networks delivered the most-watched first Friday of the NCAA Division I Men's Basketball Championship (records date back to 1991, when the tournament expanded to four telecast windows).

Overall, the first Thursday and Friday is the most-watched since 1991. Thursday and Friday coverage averaged a 5.3 U.S. HH rating (+6% compared with a 5.0 rating in 2011) and 7.9 million viewers (+5% vs. 7.5 million viewers last year).

The first telecast window of the day earned a 3.8 U.S. HH rating (tied with last year's record-setting performance in the window and +41% vs. a 2.7 rating in 2010).

The second telecast window of the day delivered a 5.2 U.S. HH rating (+11% vs. last year and +63% vs. a 3.2 rating in 2010).

The third telecast window of the day netted a 6.5 U.S. HH rating (+12% vs. last year and +20% vs. a 5.4 rating in 2010).

The final window earned a 6.0 U.S. HH rating (+2% vs. last year and +18% vs. a 5.1 rating in 2010).

Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 3/13-3/16/12 vs 3-15-3/17811. 2011 and 2012 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2012 based on Live + SD. 2003 based on CBS / ESPN average of First Round.





  [march 2012]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/26/16 - 09:16 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Historic Fifth Consecutive TV Season
NBC spins the numbers for the season to date.

[05/26/16 - 08:58 AM]
Wednesday's Broadcast Ratings: NBC, "SVU" Top Final Night of May Sweeps
The Peacock wins the night in both total viewers and adults 18-49.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.

[05/23/16 - 08:49 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Vault ABC to Victory
The Alphabet easily wins the night in total viewers and adults 18-49.

[05/22/16 - 08:50 AM]
Saturday's Broadcast Ratings: ABC Leads Low Key Demo Race
"20/20 Saturday" tops the night among adults 18-49.

[05/22/16 - 08:46 AM]
"SNL" Ranks #1 for the Night in the Metered Markets
NBC spins the numbers for Saturday, May 21.

[05/21/16 - 08:38 AM]
Friday's Broadcast Ratings: ABC Tops Demos as "20/20" Rises
The Alphabet's perennial newsmagazine and the season finale of "Shark Tank" lead the night among adults 18-49.

[05/21/16 - 08:38 AM]
ABC Wins Season's Final Friday with the Top 2 Shows
ABC spins the numbers for Friday, May 20.

[05/21/16 - 08:27 AM]
"Grimm" Matches Its 18-49 High Since March 18
NBC spins the numbers for Friday, May 20.