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[03/17/12 - 09:04 AM]
ABC Posts Across-the-Board Gains on Friday Night
ABC spins the numbers for Friday, March 16.

[via press release from ABC]

ABC Posts Across-the-Board Gains on Friday Night

ABC finished a solid second on Friday to CBS with NCAA Basketball coverage in Total Viewers and Adults 18-49, leading NBC and Fox by wide margins.

· The Net's numbers jumped by double digits week to week in viewers (+29%) and young adults (+15%), turning in its biggest Friday audience in 1 month - since 2/17/12.

ABC's Shark Tank was the top draw in the 8 o'clock hour and qualified as Friday's most-watched regular TV show overall.

· Surging over the prior week by 1.0 million viewers and by 21% in Adults 18-49, Shark Tank delivered its most-watched telecast in 2 months to mark the series' 2nd-biggest audience ever for a regular telecast

From 9-10pm, ABC's Primetime: What Would You Do? stood as the #1 non-sports program in viewers and young adults.

· The ABC newsmagazine spiked week to week by 1.6 million viewers and by 25% in Adults 18-49, generating its largest audience since its season premiere - since 1/20/12.

ABC's 20/20 ranked as the most-watched TV show during the 10 o'clock hour and beat out its NBC newsmagazine competition by wide margins. ABC's 20/20 dominated NBC's Dateline by 22% in Total Viewers, by 46% in Adults 25-54 and by 40% in Adults 18-49. On ABC's 20/20, Elizabeth Vargas took viewers inside the gavel-to-gavel coverage of the Dunwoody Day Care trial, including all of the dramatic moments, for a compelling look at all sides.

· Building over the prior week by 1.1 million viewers and by 8% in Adults 18-49, ABC's 20/20 produced its most-watched telecast in 4 weeks - since 2/17/12.





  [march 2012]  
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M
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· 20/20 (ABC)
· DATELINE NBC (NBC)
· PRIMETIME (ABC)
· SHARK TANK (ABC)





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