or


[03/20/12 - 11:32 AM]
truTV Tracking Biggest Quarter Ever, Plus Top 10 Ranking with Target Demo
truTV spins the numbers for the quarter to date.

[via press release from truTV]

truTV Tracking Biggest Quarter Ever, Plus Top 10 Ranking with Target Demo

After scoring its best year ever with key demos in 2011, truTV is now on track to earn its most-watched quarter ever in primetime delivery of adults 18-49 and men 18-34, two target demographics for the network. On the competitive front, truTV is poised to finish the quarter ranking among basic cable's Top 10 entertainment networks with men 18-49, also a key demo for the network. In addition, truTV's primetime audience is charting a median age that's younger than the audiences for the network's direct non-fiction competitors. truTV's success continues to be driven by its slate of popular original series, including Hardcore Pawn, Lizard Lick Towing, Full Throttle Saloon, Impractical Jokers and more.

"This has been another outstanding quarter for truTV as we continue to refine our brand and programming lineup with great storytelling and truly memorable real-life characters," said Marc Juris, executive vice president and chief operating officer of truTV. "We look forward to building on our success throughout the year with exciting new series, like Hardcore Pawn: Fort Bragg, plus several returning favorites."

truTV Q1 2012 Ratings Highlights:

truTV is on track to claim its biggest quarter ever in primetime delivery of two key demographics for the network: adults 18-49 (606,000) and men 18-34 (156,000). This marks the third year in a row that truTV has scored its best quarter ever, having previously achieved personal bests in Q1 2010 and again in Q1 2011.

Demonstrating its growing strength against the competition in one of its primary target demos, truTV is in poised to finish the quarter ranking among basic cable's Top 10 entertainment networks in primetime delivery of men 18-49 (347,000).

With a median age of 42, truTV claims the youngest primetime audience of all its direct non-fiction competitors, including Discovery (44), A&E (46) and History (48).

Hardcore Pawn (Tuesdays 9 p.m.) enjoyed a sensational quarter, averaging more than 3.2 million viewers and ranking #1 in its time period among men 18-49. The show also scored a second-place ranking in its timeslot with viewers, key adult demos and men 18-34, with triple-digit time-period growth across the board.

Lizard Lick Towing (Mondays 10 p.m.) hitched up 2.5 million viewers in Q1 2012, ranking among ad-supported cable's Top 5 programs in the timeslot with viewers and key adult and male demos. Centering on Ron and Amy Shirley and their Wendell, N.C., towing company, the show has helped drive truTV's median age down, coming in six years younger than truTV's overall primetime median age. Also this quarter, Lizard Lick Towing delivered truTV's most-watched telecast ever with adults 18-34.

Storage Hunters (Tuesdays 9:30 p.m.) stirred up 2.4 million viewers in Q1 with its look at the cutthroat world of storage auctions. The show, which is in its first season, scored Top 5 timeslot rankings with adults and men 18-49.

Impractical Jokers (Thursdays 10 p.m.), truTV's newest hit, has brought in more than 2 million viewers in its first season. The show, which follows four lifelong friends as they dare each other to perform embarrassing feats in public, ranks among cable's Top 5 non-sports programs in the timeslot with adult and male demos. Impractical Jokers is also one of truTV's youngest-skewing series, scoring a median age of only 34.

Full Throttle Saloon returned with a vengeance for its third season, garnering Top 5 rankings in its timeslot with viewers, adults and men. The show, which goes behind the scenes at one of the largest biker bars in the world, averaged 2.2 million viewers in Q1, delivering triple-digit time-period growth across the board.

Black Gold tapped 1.6 million viewers in Q1 2012, capping what turned out to be its most-watched season yet. The series about Texas oil workers also ranked among cable's Top 5 entertainment programs in its timeslot with key male demos.

truTV's Black Gold, Impractical Jokers, Hardcore Pawn and Lizard Lick Towing all ranked among basic cable's Top 50 unscripted series.

This summer, truTV will premiere its new series Hardcore Pawn: Fort Bragg, a very different look at the pawn business, focusing almost entirely on weapons and military equipment. In addition, several series are slated to return with new episodes over the coming months, including Hardcore Pawn (tonight), Impractical Jokers (March 29), Bait Car (April 8), World's Dumbest (June 7) and Lizard Lick Towing (June 11).

About truTV

truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Hardcore Pawn, Full Throttle Saloon, Lizard Lick Towing, Storage Hunters, Impractical Jokers, Operation Repo, South Beach Tow, Black Gold and World's Dumbest, as well as the acquired hit Wipeout. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.





  [march 2012]  
S
M
T
W
T
F
S
    


· BAIT CAR (TRUTV)
· BLACK GOLD (TRUTV)
· COMBAT PAWN (TRUTV)
· FULL THROTTLE SALOON (DA)
· HARDCORE PAWN (TRUTV)
· IMPRACTICAL JOKERS (TBS)
· LIZARD LICK TOWING (TRUTV)
· STORAGE HUNTERS (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)





most recent ratings | view all posts
[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).

[08/01/25 - 10:15 AM]
"Big Brother" Watched by Nearly 26 Million Unique Viewers
On Paramount+, the series ranks as the #1 unscripted program and #7 program overall in reach and total time spent since its July 10 premiere.

[07/30/25 - 04:01 PM]
"South Park" Season 27 Premiere Surges with Nearly 6M Cross-Platform Viewers and Biggest Share in Over 25 Years
Tune-in tonight, July 30, for an encore airing of the premiere episode, "Sermon on the 'Mount," with a new episode airing Wednesday, August 6 at 10 p.m. ET on Comedy Central and next day on Paramount+.

[07/30/25 - 03:06 PM]
"Christmas in July" Gifts Hallmark Channel #1 Most-Watched Entertainment Cable Network of the Month
The network's first-ever limited docuseries "Christmas at Sea" was the #2 most-watched entertainment cable program in its time period on Mondays among Women 18+.

[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.

[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.

[07/28/25 - 12:03 PM]
"The Summer I Turned Pretty" Season 3 Draws 25 Million Viewers in Its First 7 Days and Reaches #1 in Over 120 Countries
The show of summer is "Summer."

[07/25/25 - 02:51 PM]
ABC Summer Game Shows "Who Wants to Be a Millionaire" and "Match Game" Return for New Seasons with Multi-Year Highs
"Millionaire" returned for a new season as the No. 1 telecast of the night among Total Viewers (4.24 million), earning its most-watched telecast in over four years.

[07/25/25 - 08:59 AM]
"Live with Kelly and Mark" Grows for the Second Week in a Row in Total Viewers and Households
On Tuesday (7/8/25), featuring Jensen Ackles, "Live with Kelly and Mark" turned in its most-watched telecast (2.285 million) in nearly two months.

[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.

[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.

[07/22/25 - 10:30 AM]
2025 NBA Las Vegas Summer League Viewership Up Double Digits
Said telecasts averaged an audience of 255,000 viewers, up 27% from last year.

[07/22/25 - 08:04 AM]
ESPN, ABC and Disney+ Score Historic Viewership for 2025 WNBA All-Star Events
The Skills Challenge & 3-Point Contest and the WNBA All-Star Game averaged 1.3 million viewers and 2.2 million viewers, respectively.

[07/21/25 - 10:09 AM]
ESPN's Outstanding Nielsen Viewership for First Six Months of 2025: At the Halfway Mark, ESPN has Achieved Multiple Successes Across the Board
ESPN on its own is up 4% year-over-year across the entire day (24 hours of programming) and up 9% when isolating the primetime hours (8-11 p.m. ET).

[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.