or


[03/22/12 - 08:57 AM]
ABC's Mostly Repeat Wednesday Towers Over NBC's Original Schedule
ABC spins the numbers for Wednesday, March 21.

[via press release from ABC]

ABC's Mostly Repeat Wednesday Towers Over NBC's Original Schedule

Some early info on ABC's Wednesday, ahead of the regular press release.

Up against all-original competition on the other nets including Fox's 2-hour American Idol, ABC's mostly repeat line-up (1 original half-hour) overshadowed NBC's first-run schedule (including the series debut of Bent) by 1.7 million viewers and by 50% in Adults 18-49.

At 8pm, ABC's repeat The Middle delivered a 17% larger audience than NBC's original Whitney.

Building on its lead-in at 8:30pm among young adults, ABC's repeat Suburgatory beat its original NBC comedy competition by an ever larger margin, topping Are You There, Chelsea? by 26% in Total Viewers and essentially tying the first-run NBC comedy in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share).

At 9pm, ABC's repeat Modern Family crushed NBC's series debut of Bent, doubling the delivery of the new NBC comedy in both Total Viewers (+100%) and Adults 18-49 (+100%).

Like its lead-in, during the 9:30pm half-hour, ABC's Happy Endings towered over a second original episode of NBC's Bent, topping its comedy competition by 1.7 million viewers and by 100% in Adults 18-49. In addition, the ABC sophomore comedy finished as the #1 scripted show in its slot among hard-to-reach Men 18-34.

During the 10 o'clock hour, a replay of the Missing pilot built on its lead-in (+22%) and attracted 2.0 million more viewers than NBC's original Rock Center with Brian Williams. In addition, the repeat ABC freshman drama beat out the first-run NBC newsmagazine by enormous margins in both Adults 25-54 (+89%) and Adults 18-49 (+86%).

· ABC's Missing rebroadcast improved its time period week to week in Total Viewers (+14%) and Adults 18-49 (+8%), while drawing 11% more viewers to the hour year to year over original programming on the year-ago evening.

Quick Take for Wednesday, March 21, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC's Mostly Repeat Wednesday Overpowers NBC's Original Schedule on the Night

From 8-9pm, ABC's Repeat Airings of "The Middle" and "Suburgatory" Outdraw NBC's First-Run Comedies by Double Digits in Total Viewers

ABC's Repeat "Modern Family" Doubles the Debut of NBC's "Bent" at 9pm

ABC's "Happy Endings" Takes Full Control of NBC's Second Telecast of "Bent," While Finishing as the No. 1 Scripted TV Show in its Half-Hour with Men 18-34

Building Sharply on its Lead-in at 10pm, ABC's Replay of the Pilot for "Missing" Tops NBC's "Rock Center" by 2.0 Million Viewers and Improves its Time Period

Wednesday (8:00-11:00 p.m.)

Up against all-original competition on the other nets including Fox's 2-hour "American Idol," ABC's mostly repeat lineup (1 original half-hour) overshadowed NBC's first-run schedule (including the series debut of "Bent") by 1.7 million viewers (4.9 million vs. 3.2 million) and by 50% in Adults 18-49 (1.5/4 vs. 1.0/3).

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., ABC's repeat "The Middle" delivered a 17% larger audience than NBC's original "Whitney" (4.9 million vs. 4.2 million).

"Suburgatory" (8:30-9:00 p.m.)

Building on its lead-in at 8:30 p.m. among young adults, ABC's repeat "Suburgatory" beat its original NBC comedy competition by an ever larger margin, topping "Are You There, Chelsea?" by 26% in Total Viewers (4.4 million vs. 3.5 million) and essentially tying the first-run NBC comedy in Adults 18-49 (1.3/4 vs. 1.4/4 - pacing within 1-tenth of a rating point and tied in audience share).

"Modern Family" (9:00-9:30 p.m.)

At 9:00 p.m., ABC's repeat "Modern Family" crushed NBC's series debut of "Bent," doubling the delivery of the new NBC comedy in both Total Viewers (+100% - 5.6 million vs. 2.8 million) and Adults 18-49 (+100% - 2.0/6 vs. 1.0/3).

"Happy Endings" (9:30-10:00 p.m.)

Like its lead-in, during the 9:30 p.m. half-hour, ABC's "Happy Endings" towered over a second original episode of NBC's "Bent," topping its comedy competition by 1.7 million viewers (4.1 million vs. 2.4 million) and by 100% in Adults 18-49 (1.8/5 vs. 0.9/2). In addition, the ABC sophomore comedy jumped from its lead-in by 17% to finish as the No. 1 scripted show in its slot with hard-to-reach Men 18-34 (1.4/5 vs. 1.2/4).

"Missing" (10:00-11:00 p.m.)

During the 10 o'clock hour, a replay of the "Missing" pilot built sharply on its lead-in (+22%) and attracted 2.0 million more viewers than NBC's original "Rock Center with Brian Williams" (5.0 million vs. 3.0 million). In addition, the repeat ABC freshman drama beat out the first-run NBC newsmagazine by enormous margins in both Adults 25-54 (+89% - 1.7/4 vs. 0.9/2) and Adults 18-49 (+86% - 1.3/3 vs. 0.7/2).

· ABC's "Missing" rebroadcast improved its time period week to week in Total Viewers (+14%) and Adults 18-49 (+8%), while drawing 11% more viewers to the hour year to year over original programming on the year-ago evening.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 03/21/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (FOX)
· ARE YOU THERE, CHELSEA? (NBC)
· BENT (NBC)
· HAPPY ENDINGS (ABC)
· MIDDLE, THE (ABC)
· MISSING (ABC)
· MODERN FAMILY (ABC)
· ROCK CENTER WITH BRIAN WILLIAMS (NBC)
· SUBURGATORY (ABC)
· WHITNEY (NBC)









most recent ratings | view all posts
[04/15/14 - 03:06 PM]
NHL Regular Season Sets Viewership Records Across NBC & NBCSN
NBC spins the numbers for its NHL coverage to date this season.

[04/15/14 - 03:02 PM]
Monday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "DWTS" Leads Viewers
Plus: numbers for Syfy's "Warehouse 13," MTV's "16 & Pregnant" and TBS's "Bam's Bad Ass Game Show."

[04/15/14 - 01:15 PM]
Discovery Channel's "Naked and Afraid" #1 Ad Supported Program in Cable Among Men on Sunday
Discovery spins the numbers for Sunday, April 13.

[04/15/14 - 12:13 PM]
"48 Hours: Father and Son" Is Saturday's #1 Non-Sports Broadcast Program with Viewers
CBS spins the numbers for Saturday, April 12.

[04/15/14 - 11:37 AM]
Adult Swim Ranks #1 in Primetime Delivery of Adults 18-34 Among All Basic Cable Networks
Turner spins the numbers for the week of April 7-13.

[04/15/14 - 11:28 AM]
Sunday's Cable Ratings & Broadcast Finals: "Game of Thrones" Holds Onto Demo Crown
Plus: numbers for MTV's "2014 Movie Awards," AMC's "Mad Men" and HBO's "Veep."

[04/15/14 - 11:24 AM]
Saturday's Cable Ratings & Broadcast Finals: FOX Tops Charts with NASCAR Sprint Cup
Plus: numbers for Syfy's "Bermuda Tentacles," Lifetime's "Death Clique" and TLC's "Sex Sent Me to the ER."

[04/15/14 - 10:38 AM]
"The Voice" Generates Two of the Top Five 18-49 Ratings on the Big 4 Networks for the Week of April 7-13
NBC spins the numbers for the week of April 7-13.

[04/15/14 - 10:35 AM]
ABC Finishes No. 2 in Adults 18-49 for the 3rd Straight Week and Is the Only Network Up from the Same Week Last Year
ABC spins the numbers for the week of April 7-13.

[04/15/14 - 10:23 AM]
Disney Channel Is TV's #1 Total Day Network for the 148th-Straight Week in Tweens and for the 147th Time in the Prior 148 Weeks in Kids 6-11
Disney Channel spins the numbers for the week of April 7-13.

[04/15/14 - 10:22 AM]
CBS Sweeps Fourth Consecutive Week in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for the week of April 7-13.

[04/15/14 - 10:07 AM]
Bravo Media's "Watch What Happens Live" Earns Series High with 3.5 Million Total Viewers
Bravo spins the numbers for Sunday, April 13.

[04/15/14 - 09:53 AM]
FOX Ranks No. 2 for the Week Among Adults 18-49, Adults 18-34 and Teens
FOX spins the numbers for the week of April 7-13.

[04/15/14 - 09:18 AM]
Up Week to Week, "Live with Kelly and Michael" Nearly Ties "Dr. Phil" as the #1 Syndie Talker of the Week
Disney-ABC Domestic Television spins the numbers for the week of March 31-April 4.

[04/15/14 - 08:42 AM]
Disney Night on "Dancing with the Stars" Is Up Week to Week and Year to Year - Season Highs in Teens and Kids
ABC spins the numbers for Monday, April 14.