or


[03/22/12 - 10:52 AM]
Jay Leno and Jimmy Fallon Generate #1 Rankings for the Late-Night Week of March 12-16
NBC spins the late-night numbers for the week of March 12-16.

[via press release from NBC]

JAY LENO AND JIMMY FALLON GENERATE #1 RANKINGS FOR THE LATE-NIGHT WEEK OF MARCH 12-16

'TONIGHT' ATTRACTS BIGGER AUDIENCES THAN THE ABC AND CBS TIME-PERIOD COMPETITION IN 18-49 AND TOTAL VIEWERS, INCLUDING WINS IN ALL KEY MEASURES VS. 'LATE SHOW'

JIMMY FALLON ENCORES OUT-DELIVER 'LATE LATE SHOW' ORIGINALS IN ALL KEY CATEGORIES

'LAST CALL' HITS A FOUR-WEEK HIGH IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - March 22, 2012 - NBC's "The Tonight Show with Jay Leno" has earned #1 finishes in viewers 18-49 and total viewers for the week of March 12-16 over the ABC and CBS time-period competition, delivering bigger audiences than CBS's "Late Show with David Letterman" in all key ratings categories. Note that CBS Thursday and Friday programs were delayed by NCAA basketball coverage and are excluded from this report.

At 12:35 a.m. ET, encore telecasts of "Late Night with Jimmy Fallon" delivered bigger audiences than CBS's original telecasts of "Late Late Show with Craig Fersuson" in viewers 18-49, total viewers and all other key ratings categories.

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 12th time in 13 weeks and Jimmy Fallon attracted a bigger 18-49 audience than "Late Late Show" for a 16th week in a row.

At 1:35 a.m. ET for the week, "Last Call with Carson Daly" hit a four-week high in total viewers, averaging 964,000 persons, highest for the show since the week of February 13-17.

Through the first 26 weeks of the season, "Tonight" has increased its total-viewer margin over "Late Show" to 14 percent (3.760 million vs. 3.287 million), up from the year-ago season-to-date advantage of 8 percent. Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 16 percent (1.800 million vs. 1.552 million), up from last year's advantage of 0.3 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-34, to 42 percent (285,000 vs. 201,000) up from last year's 27 percent, and in adults 25-54, up to 11 percent (886,000 vs. 798,000) up from 3 percent at this point last season.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 12-16. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3*
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2*
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3 (in encore telecasts)
CBS "Late Late Show," 0.4/2*
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 (in encore telecasts)

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.8 million viewers
CBS "Late Show," 2.7 million viewers*
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.8 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.9 million viewers*
12:35-1:35 a.m. ET
NBC "Late Night," 1.6 million viewers (in encore telecasts)
CBS "Late Late Show," 1.4 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers (in encore telecasts)

* CBS's Thursday and Friday telecasts were delayed by NCAA basketball and are excluded from these averages. Friday's "Kimmel" was an encore.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 3 share
CBS "Late Show," 0.9/3
11:35 p.m.-12 midnight ET
ABC "Nightline," 0.9/3
12 midnight-1 a.m. ET
ABC "Kimmel," 0.5/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.8 million viewers
CBS "Late Show," 3.3 million viewers
11:35 p.m.-12 midnight ET
ABC "Nightline," 3.9 million viewers
12 midnight-1 a.m. ET
ABC "Kimmel," 1.8 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.6 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF MARCH 12-16

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.8

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.4 (in encore telecasts)**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.28 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.9 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.4 million

TBS, 11 p.m.-midnight, "Conan," 0.9 million (in encore telecasts)**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.3 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

** Thursday's "Conan" was delayed by NCAA basketball and is excluded from these averages.





  [march 2012]  
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