or


[03/23/12 - 10:21 AM]
"The Vampire Diaries" Takes a Bite Out of Thursday Night
The CW spins the numbers for Thursday, March 22.

[via press release from The CW]

THE VAMPIRE DIARIES TAKES A BITE OUT OF THURSDAY NIGHT

THE VAMPIRE DIARIES Up in Key Demos Week to Week and Year to Year

THE SECRET CIRCLE Has Most Watched Episode Since 2/9/12

March 23, 2012 (Burbank, CA) - Last night's THE VAMPIRE DIARIES scored solid gains week to week in key demos, up 5% in women 18-34 (2.0/7), up 8% in adults 18-49 (1.3/4) and up 6% in women 18-49 (1.7/5), and it was up 3% in total viewers (2.7M), according to preliminary Live Plus Same Day Nielsen ratings for Thursday, March 22, 2012. It was even in adults 18-34 (1.4/5).

THE VAMPIRE DIARIES was also up versus the equivalent episode last year (4/7/2011), up 17% in adults 18-34, up 5% in women 18-34, up 8% in adults 18-49 and up 6% in women 18-49.

THE VAMPIRE DIARIES ranked #2 in the 8-9 p.m. hour among women 18-34, and again out-rated ABC's Missing in adults 18-34.

It was THE VAMPIRE DIARIES best performance among women 18-34 since 1/5/12.

THE SECRET CIRCLE was also up week to week in total viewers (1.7M), with its most watched episode since 2/9/12, and held even in key demos. Versus its time period last year (Nikita, 4/7/2011), it was up in women 18-34 (0.9/3) and women 18-49 (1.0/3).

The CW was #2 (tie) from 8-10 p.m. last night among women 18-34 (1.5/5), with its best Thursday night among young women since 1/5/12.

This season, THE VAMPIRE DIARIES averages a 30% gain in total viewers when Live + 7 data is counted, versus Live + Same Day, a 43% increase in women 18-34 and a 37% jump in adults 18-34. THE SECRET CIRCLE jumps 48% in women 18-34, 45% in adults 18-34 and 36% in total viewers.





  [march 2012]  
S
M
T
W
T
F
S
    


· SECRET CIRCLE, THE (CW)
· VAMPIRE DIARIES, THE (CW)









most recent ratings | view all posts
[05/05/15 - 08:35 AM]
Monday's Broadcast Ratings: "The Voice" Extends Demo Win Streak to Four Weeks
The Peacock's reality franchise is still the show to beat on Mondays among adults 18-49.

[05/04/15 - 12:03 PM]
Lifetime(R) Original Movie "Cleveland Abduction" Delivers 3.1 Million Viewers in World Premiere
Lifetime spins the numbers for Saturday, May 2.

[05/04/15 - 10:51 AM]
"The Big Bang Theory" Is The Week's Top Program in Viewer and Adult 18-49 Live Plus 7-Day Lift
CBS further spins the numbers for the week of April 13-19.

[05/04/15 - 10:36 AM]
Live + 7 Day Ratings: ABC Has 4 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of April 13-19.

[05/04/15 - 08:44 AM]
"A.D. The Bible Continues," "American Odyssey" Maintain 100% of Last Week's 18-49 Ratings
NBC spins the numbers for Sunday, May 3.

[05/04/15 - 08:37 AM]
ABC Wins Its 2nd Straight May Sweep Sunday in Adults 18-49
ABC spins the numbers for Sunday, May 3.

[05/04/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Once Upon a Time," "Secrets & Lies" Top Demos for ABC
The Alphabet is the top broadcast network among adults 18-49 last night.

[05/03/15 - 09:30 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "48 Hours" tops both total viewers and adults 18-49 last night.

[05/03/15 - 09:28 AM]
"Saturday Night Live," With Host Scarlett Johansson, Ranks as the #1 Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, May 2.

[05/02/15 - 09:23 AM]
"Dateline NBC" Delivers Its Most-Watched Friday in Four Weeks
NBC spins the numbers for Friday, May 1.

[05/02/15 - 09:07 AM]
Friday's Broadcast Ratings: "Shark Tank," "Beyond the Tank" Top Demos for ABC
The Alphabet is the network to beat among adults 18-49 last night.

[05/02/15 - 08:36 AM]
ABC Is #1 for 4th Straight Friday in Adults 18-49 - "Beyond the Tank" Opens Strong
ABC spins the numbers for Friday, May 1.

[05/01/15 - 01:19 PM]
Investigation Discovery Clinches Spot as Top 10 Network for Women in Prime in April
Investigation Discovery spins the numbers for the month of April.

[05/01/15 - 01:12 PM]
Discovery Channel Delivers Best April Ever in Men
Discovery spins the numbers for the month of April.

[05/01/15 - 12:21 PM]
ESPN's NFL Draft: Round 1 Scores Seven Million Viewers
ESPN spins the numbers for Thursday, April 30.