or


[03/26/12 - 08:55 AM]
ABC's "Once Upon a Time" is Sunday's #1 TV Show/"GCB" Grows Week to Week
ABC spins the numbers for Sunday, March 25.

[via press release from ABC]

ABC's "Once Upon a Time" is Sunday's #1 TV Show/"GCB" Grows Week to Week

Some early info on ABC's Sunday, ahead of the regular press release.

ABC finished in a near-tie for #1 on Sunday in Adults 18-49 with an NCAA Basketball overrun-boosted CBS (pacing within 1-tenth of a rating point and tied in audience share), while leading third-place Fox by 29% and fourth-place NBC by 57%. In fact after the basketball tournament overrun, ABC beat CBS in each hour from 8-11pm. The Network won the night for the 5th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

Once again more than doubling its lead-in at 8pm (+133%), ABC's Once Upon a Time won its hour for its 5th consecutive telecast with Adults 18-49, besting runner-up CBS' 60 Minutes/Amazing Race XX by 8%. In fact, the Disney-owned drama stood as Sunday's #1 TV show in the key young adult sales demo.

· TV's #1 new drama this season in Adults 18-49, on average Once Upon a Time is improving its time period for ABC by 75% over the same point last season.

ABC's Desperate Housewives led the 9 o'clock hour in Adults 18-49, outrunning original programming on CBS (Amazing Race/The Good Wife) by 37% and the first hour of NBC's Celebrity Apprentice by a best-yet 73%.

· Building its Women 18-49 audience week to week (+6%), Desperate Housewives hit a 9-week high - since 1/22/12.

For the 3rd week in a row, ABC's GCB registered as the #1 series in the 10pm hour in Adults 18-49, beating out the second hour of NBC's 2-hour Celebrity Apprentice by 5% and CBS' The Good Wife/CSI: Miami combo by 10%. Additionally, for the 4th straight week, the new ABC drama earned the #1 broadcast position in its slot with Adults 18-34 and key Women (W18-34/W18-49).

· GCB grew week to week by 7% in Total Viewers and by 10% in Adults 18-49, while hitting series highs with Adults 18-34 and key Women (W18-34/W18-49).

Quick Take for Sunday, March 25, 2012 (Fast Affiliate Live + Same Day Ratings)

More than Doubling its Lead-in, ABC's "Once Upon a Time" is No. 1 in its Hour In Adults 18-49 for its 5th Straight Telecast to Stand as the Night's No. 1 TV Show

ABC's "Desperate Housewives" Dominates its Hour Among Adults 18-49

Up Week to Week, "GCB" Qualifies as the No. 1 Series in the 10pm Hour for The 3rd Week in a Row in Adults 18-49 and Marks a Series High in Adults 18-34

Sunday Night (7:00-11:00 p.m.) ABC finished in a near tie for No. 1 on Sunday in Adults 18-49 with an NCAA Basketball overrun-boosted CBS (2.2/6 vs. 2.3/6 - pacing within 1-tenth of a rating point and tied in audience share), while leading third-place Fox by 29% (1.7/5) and fourth-place NBC by 57% (1.4/4). In fact after the basketball tournament overrun, ABC beat CBS in each hour from 8:00-11:00 p.m. The Net won the night for the 5th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

"Once Upon a Time" (8:00-9:00 p.m.)

Once again more than doubling its lead-in at 8:00 p.m. (+133%), ABC's "Once Upon a Time" won its hour for its 5th consecutive telecast in Adults 18-49, besting runner-up CBS' "60 Minutes"/"Amazing Race XX" by 8% (2.8/8 vs. 2.6/7). In fact, the Disney-owned drama stood as Sunday night's No. 1 TV show in the key young adult sales demo.

· TV's No. 1 new drama this season in Adults 18-49, on average "Once Upon a Time" is improving its time period for ABC by 75% over the same point last season (4.2/10 vs. 2.4/6).

"Desperate Housewives" (9:00-10:00 p.m.)

ABC's "Desperate Housewives" (2.6/7) led the 9 o'clock hour in Adults 18-49, outrunning original programming on CBS ("Amazing Race"/"The Good Wife") by 37% (1.9/5) and the first hour of NBC's "Celebrity Apprentice" by a best-yet 73% (1.5/4).

· Building its Women 18-49 audience week to week (+6%), "Desperate Housewives" hit a 9-week high - since 1/22/12.

"GCB" (10:00-11:00 p.m.)

For the 3rd week in a row, ABC's "GCB" (2.2/6) registered as the No. 1 series in the 10:00 p.m. hour in Adults 18-49, beating out the second hour of NBC's 2-hour "Celebrity Apprentice" by 5% (2.1/5) and CBS' "The Good Wife"/"CSI: Miami" combo by 10% (2.0/5). Additionally, for the 4th straight week, the new ABC drama earned the No. 1 broadcast position in its slot with Adults 18-34 and key Women (W18-34/W18-49).

· "GCB" grew week to week by 7% in Total Viewers (6.5 million vs. 6.1 million) and by 10% in Adults 18-49 (2.2/6 vs. 2.0/5), while hitting series highs in Adults 18-34 and key Women (W18-34/W18-49).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 03/25/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· APPRENTICE, THE (NBC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· GCB (ABC)
· GOOD WIFE, THE (CBS)
· ONCE UPON A TIME (ABC)









most recent ratings | view all posts
[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.

[11/24/14 - 03:02 PM]
Discovery's "Gold Rush" Remains #1 Program on All of Television Among Men 18-49
Discovery spins the numbers for Friday, November 21.

[11/24/14 - 11:17 AM]
L+7 Lifts "The Big Bang Theory" Past "Sunday Night Football" As the #1 Program in Viewers, A18-49 and Adults 25-54 in Week Seven
CBS further spins the numbers for the week of November 3-9.

[11/24/14 - 10:24 AM]
Live + 7 Ratings: ABC Claims 3 of the Week's Top 5 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of November 3-9.

[11/24/14 - 08:56 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Holds Off "American Music Awards"
NBC wins the night among total viewers and adults 18-49.

[11/24/14 - 08:32 AM]
ABC's AMAs Posts Best Slot Numbers Since Oscars - 2nd Highest Teen Rating in 10 Years
ABC spins the numbers for Sunday, November 23.