or


[03/26/12 - 08:55 AM]
ABC's "Once Upon a Time" is Sunday's #1 TV Show/"GCB" Grows Week to Week
ABC spins the numbers for Sunday, March 25.

[via press release from ABC]

ABC's "Once Upon a Time" is Sunday's #1 TV Show/"GCB" Grows Week to Week

Some early info on ABC's Sunday, ahead of the regular press release.

ABC finished in a near-tie for #1 on Sunday in Adults 18-49 with an NCAA Basketball overrun-boosted CBS (pacing within 1-tenth of a rating point and tied in audience share), while leading third-place Fox by 29% and fourth-place NBC by 57%. In fact after the basketball tournament overrun, ABC beat CBS in each hour from 8-11pm. The Network won the night for the 5th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

Once again more than doubling its lead-in at 8pm (+133%), ABC's Once Upon a Time won its hour for its 5th consecutive telecast with Adults 18-49, besting runner-up CBS' 60 Minutes/Amazing Race XX by 8%. In fact, the Disney-owned drama stood as Sunday's #1 TV show in the key young adult sales demo.

· TV's #1 new drama this season in Adults 18-49, on average Once Upon a Time is improving its time period for ABC by 75% over the same point last season.

ABC's Desperate Housewives led the 9 o'clock hour in Adults 18-49, outrunning original programming on CBS (Amazing Race/The Good Wife) by 37% and the first hour of NBC's Celebrity Apprentice by a best-yet 73%.

· Building its Women 18-49 audience week to week (+6%), Desperate Housewives hit a 9-week high - since 1/22/12.

For the 3rd week in a row, ABC's GCB registered as the #1 series in the 10pm hour in Adults 18-49, beating out the second hour of NBC's 2-hour Celebrity Apprentice by 5% and CBS' The Good Wife/CSI: Miami combo by 10%. Additionally, for the 4th straight week, the new ABC drama earned the #1 broadcast position in its slot with Adults 18-34 and key Women (W18-34/W18-49).

· GCB grew week to week by 7% in Total Viewers and by 10% in Adults 18-49, while hitting series highs with Adults 18-34 and key Women (W18-34/W18-49).

Quick Take for Sunday, March 25, 2012 (Fast Affiliate Live + Same Day Ratings)

More than Doubling its Lead-in, ABC's "Once Upon a Time" is No. 1 in its Hour In Adults 18-49 for its 5th Straight Telecast to Stand as the Night's No. 1 TV Show

ABC's "Desperate Housewives" Dominates its Hour Among Adults 18-49

Up Week to Week, "GCB" Qualifies as the No. 1 Series in the 10pm Hour for The 3rd Week in a Row in Adults 18-49 and Marks a Series High in Adults 18-34

Sunday Night (7:00-11:00 p.m.) ABC finished in a near tie for No. 1 on Sunday in Adults 18-49 with an NCAA Basketball overrun-boosted CBS (2.2/6 vs. 2.3/6 - pacing within 1-tenth of a rating point and tied in audience share), while leading third-place Fox by 29% (1.7/5) and fourth-place NBC by 57% (1.4/4). In fact after the basketball tournament overrun, ABC beat CBS in each hour from 8:00-11:00 p.m. The Net won the night for the 5th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

"Once Upon a Time" (8:00-9:00 p.m.)

Once again more than doubling its lead-in at 8:00 p.m. (+133%), ABC's "Once Upon a Time" won its hour for its 5th consecutive telecast in Adults 18-49, besting runner-up CBS' "60 Minutes"/"Amazing Race XX" by 8% (2.8/8 vs. 2.6/7). In fact, the Disney-owned drama stood as Sunday night's No. 1 TV show in the key young adult sales demo.

· TV's No. 1 new drama this season in Adults 18-49, on average "Once Upon a Time" is improving its time period for ABC by 75% over the same point last season (4.2/10 vs. 2.4/6).

"Desperate Housewives" (9:00-10:00 p.m.)

ABC's "Desperate Housewives" (2.6/7) led the 9 o'clock hour in Adults 18-49, outrunning original programming on CBS ("Amazing Race"/"The Good Wife") by 37% (1.9/5) and the first hour of NBC's "Celebrity Apprentice" by a best-yet 73% (1.5/4).

· Building its Women 18-49 audience week to week (+6%), "Desperate Housewives" hit a 9-week high - since 1/22/12.

"GCB" (10:00-11:00 p.m.)

For the 3rd week in a row, ABC's "GCB" (2.2/6) registered as the No. 1 series in the 10:00 p.m. hour in Adults 18-49, beating out the second hour of NBC's 2-hour "Celebrity Apprentice" by 5% (2.1/5) and CBS' "The Good Wife"/"CSI: Miami" combo by 10% (2.0/5). Additionally, for the 4th straight week, the new ABC drama earned the No. 1 broadcast position in its slot with Adults 18-34 and key Women (W18-34/W18-49).

· "GCB" grew week to week by 7% in Total Viewers (6.5 million vs. 6.1 million) and by 10% in Adults 18-49 (2.2/6 vs. 2.0/5), while hitting series highs in Adults 18-34 and key Women (W18-34/W18-49).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 03/25/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· APPRENTICE, THE (NBC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· GCB (ABC)
· GOOD WIFE, THE (CBS)
· ONCE UPON A TIME (ABC)











most recent ratings | view all posts
[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.

[05/21/15 - 08:57 AM]
"Mysteries of Laura" Captures Its Top Results Since February 25
NBC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:31 AM]
ABC's "500 Questions" Opens Solidly Against CBS' "Survivor" Finale
ABC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:22 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Tops Viewers, Demos for CBS
The Eye closes the May sweeps period on top in both categories.

[05/20/15 - 08:41 AM]
ABC Is the Most-Watched TV Net on the Final Tuesday of the Season as the "Dancing with the Stars" Finale Ranks as the Night's Top Show
ABC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:35 AM]
"The Voice" Jumps 33% Week to Week and Beats NBC's Season Average in the Slot by 65%
NBC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:25 AM]
Tuesday's Broadcast Ratings: "The Voice" Wraps Season on Top in Demos for NBC
The Peacock leads the night among adults 18-49 while ABC is the most-watched network.

[05/20/15 - 07:04 AM]
NBA Western Conference Finals Game 1 Up 38 Percent from Last Time on ESPN
ESPN spins the numbers for Tuesday, May 19.

[05/19/15 - 12:48 PM]
Turner Broadcasting Portfolio Once Again Tops the Demo Charts in Both Primetime and Total Day for the First Week of May
Turner further spins the numbers for the week of April 27-May 3.

[05/19/15 - 11:39 AM]
Saturday's NASCAR Sprint All-Star Race on FOX Sports 1 Most-Watched Since 2011
FOX Sports spins the numbers for Saturday, May 16.

[05/19/15 - 10:06 AM]
CBS Wins the 2014-2015 Season in Viewers for the Seventh Consecutive Year - Its 12th Win of the Last 13 Seasons
CBS spins the numbers for the season to date.

[05/19/15 - 09:56 AM]
"Live with Kelly and Michael" Is the No. 2 Syndie Talker for the 4th Straight Week
Disney/ABC Domestic Television spins the numbers for the week of May 4-8.