or


[03/26/12 - 08:32 AM]
VH1 Primetime Ratings Surge 33% in Adult 18-49 Demo in First Quarter 2012
VH1 spins the numbers for the quarter to date.
[via press release from VH1]

VH1 Primetime Ratings Surge 33% in Adult 18-49 Demo in First Quarter 2012

March Marks VH1's 10th Consecutive Month of Year-Over-Year Primetime Growth in Network's Target Adult Demo

VH1 Ranked as #1 Cable Network Among Women 18-49 on Monday Nights

NEW YORK, March 26, 2012 -- VH1's primetime ratings for the first quarter of 2012 soared +33%, propelled by a number of original hit series such as "Mob Wives," "T.I. & Tiny: The Family Hustle," "Basketball Wives" and "Love & Hip Hop."

The network averaged a .4 in the adult 18-49 demo in primetime for the time period of December 26, 2011 - March 25, 2012. VH1's monthly performance for March marked the network's 10th consecutive month of year-over-year primetime viewer growth in the target adult demo.

Total viewer primetime impressions (P 2+) throughout the quarter also surged ahead on VH1. The network averaged 645,000 in primetime, up +30% over the first quarter of 2011.

VH1 also attracted women in substantial numbers on Monday evenings. The network ranks as the #1 cable network among women 18-49 on Mondays in primetime for the quarter.

In addition, VH1's original series and specials such as "Whitney Houston: Death Of A Diva" and "100 Greatest Women in Music" generated substantial social buzz, resulting in multiple trending topics on Twitter and significant upticks in Facebook page likes. For example, "Basketball Wives" generated 17 trending topics on Twitter a half hour before the season premiere started on February 20th.

Ratings momentum is expected to continue in the second quarter with the return of the Queen Latifah-produced hit scripted series "Single Ladies," premieres of new series "Mob Wives Chicago,""Couples Therapy", and "House of Consignment" and new episodes of "Behind The Music" featuring Brandy, T-Pain and Notorious B.I.G.

Specific VH1 ratings highlights for the quarter include:

"T.I. and Tiny: The Family Hustle" first season averaged a 1.5 P18-49 Live+SD rating in the 18-49 demo and 2.4 million total viewers across its premiere episodes, the highest rated debut season on VH1 in nearly three years.

"Love & Hip Hop 2" averaged a 1.8 P18-49 Live+SD rating (up +157% from season 1) and 2.8 million Total Viewers (up +164% from season 1) across its eleven premieres, VH1's highest rated series in over three and a half years.

The February 20th season opener of "Basketball Wives," set in Miami, tied as the highest rated episode yet of the "Basketball Wives" franchise, averaging a 1.7 in the key adult 18-49 demo. This season's premiere was up +42% from the prior season opener of "Basketball Wives." The 8PM* episode was seen by 2.5 million total viewers. When combined with its 9:30 PM* encore, the premiere episode attracted 3.7 million total viewers.

"Mob Wives'" second season is averaging a 1.1 P18-49 rating through 10 episodes (up +31% from season 1) and 1.7 million Total Viewers (up +31% from season 1) across seven premieres. The series drove VH1 to win the W18-49 Sunday 8pm time period across all of cable thus far in first quarter 2012.

For additional information on VH1 follow @VH1 on Twitter or "Like" VH1 on Facebook, and visit VH1.com for all the latest in music and celebrity news.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 98 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.

*All times ET/PT

Source: Nielsen Media Research December 26, 2012 - March 25, 2012

All data based on Live + Same Day ratings





  [march 2012]  
S
M
T
W
T
F
S
    


· BASKETBALL WIVES (VH1)
· BEHIND THE MUSIC (VH1)
· COUPLES THERAPY (VH1)
· HOUSE OF CONSIGNMENT (VH1)
· LOVE & HIP HOP (VH1)
· MOB WIVES (VH1)
· MOB WIVES CHICAGO (VH1)
· SINGLE LADIES (CENTRIC)
· TI & TINY: THE FAMILY HUSTLE (VH1)




most recent ratings | view all posts
[11/19/24 - 01:38 PM]
Food Network's "Harry Potter: Wizards of Baking" Conjures Ratings and Reach with Series Premiere
The new series launched on Thursday, November 14, and posted a 0.57 P25-54 / 0.74 W25-54 L3 rating, more than doubling prior six-week benchmarks (+148% and +124% respectively) and is on pace to be Food Network's highest rated freshman series of the year.

[11/19/24 - 12:58 PM]
"Abbott Elementary" Hits Season Highs in Total Viewers and Adults 18-49 with 6.33 Million Total Viewers and 2.21 Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, "Abbott Elementary" hit season highs in both Total Viewers (6.33 million) and Adults 18-49 (2.21 rating) with its November 6 episode.
[11/19/24 - 12:01 PM]
Netflix Top 10 Week of Nov. 11: "Jake Paul vs. Mike Tyson" Has Knockout Debut; "Hot Frosty" Heats Up at #1
Season 2 of the animated series "Arcane" held its place at #2 on the English TV List with 7.4M views and brought Season 1 back onto the list at #8 with 2.6M views.
[11/19/24 - 10:31 AM]
Netflix and Most Valuable Promotions' Jake Paul vs Mike Tyson Mega-Event Makes History with Over 108 Million Live Global Viewers
The Jake Paul vs Mike Tyson fight is the most-streamed sporting event ever, peaking at 65 million concurrent streams, with 38 million concurrent streams in the US.
[11/18/24 - 10:00 AM]
Four CBS Daytime Shows Post Year-Over-Year Growth
"The Late Show with Stephen Colbert" has also retained its #1 status with a 16% increase in total viewers vs. last year.
[11/16/24 - 02:04 PM]
60 Million Households Tuned in Live for Jake Paul vs. Mike Tyson with Nearly 50 Million for Amanda Serrano vs. Katie Taylor 2 During the Netflix and Most Valuable Promotions Mega-Event
Additional viewership information, including total viewers, will be released early this week.
[11/15/24 - 11:44 AM]
"Live with Kelly and Mark" Halloween Week Scares Up Season Highs in Total Viewers and Households
Thursday's Halloween celebration "Only HALLOWEEN in the Building," featuring the annual fan-favorite costume contest, was the show's top telecast in both Total Viewers (2.396 million) and Households (1.64 rating) in seven months.
[11/15/24 - 10:14 AM]
"Dancing with the Stars" 500th Telecast Is Top Entertainment Program of the Night in Adults 18-49
In addition, the milestone episode ranked as the No. 1 telecast on Tuesday night in Women 18-34 (0.92 rating) and Women 18-49 (0.95 rating), as well as Teens 12-17 (0.29 rating) and Adults 25-54 (0.93 rating).
[11/13/24 - 11:30 AM]
"Doctor Odyssey" Series Premiere Swells +482% Over Live+Same Day Audience in Adults 18-49
Plus: "9-1-1" kicked off season eight with an action-packed three-episode story arc rising +156% in Total Viewers (12.64 million vs. 4.93 million) and +519% in Adults 18-49 (2.91 rating vs. 0.47 rating) over its initial Live+Same Day audience.

[11/13/24 - 02:31 AM]
"Citadel: Honey Bunny" Was Prime Video's Most Watched Series Globally This Weekend
The series was in the Top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, and UAE, proving the trend that consumers are continuing to enjoy non-English language content.

[11/12/24 - 12:06 PM]
Netflix Top 10 Week of Nov. 4: "Countdown: Paul vs. Tyson" Enters the Ring; "Meet Me Next Christmas" Unwraps #1
Season 2, Act I of "Arcane," the animated series based on the popular multiplayer online battle arena game League of Legends, also had a strong debut, taking second place with 6.3M views.
[11/12/24 - 06:30 AM]
Sunday's Return of "Yellowstone" Delivered Biggest Premiere Night Audience Ever with 16.4M Viewers
The Season 5B debut was up 3% vs. Season 5A's premiere night in 2022 (16.4M vs. 15.9M) based on VideoAmp.
[11/11/24 - 04:31 PM]
"The Daily Show's" Hour-Long Election Night Special Hosted by Jon Stewart Delivered Most-Watched Episode Ever on Paramount+ and the #1 Most-Viewed Entertainment Episode on Social for Election Day
Jon Stewart's monologue ranked as the #1 most engaging election night TikTok video across the TV Universe with 472K engagements.
[11/11/24 - 12:34 PM]
"High Potential" Series Premiere Scores a Whopping 20 Million Total Viewers Over 35 Days Across Platforms
Excluding encores, the "High Potential" series premiere generated an impressive 13.96 million Total Viewers and 3.67 rating in Adults 18-49 across platforms - the highest-rated ABC series premiere in nearly four years - since 11/17/20.
[11/11/24 - 10:00 AM]
The CBS 10 Million+ Viewers Club - Eight CBS Original Series Deliver 10 Million Viewers or More in Live Plus 7-Day Multiplatform Viewing
According to VideoAmp live plus 7-day viewership and internal streaming data for episodes airing through October 21, eight CBS original programs deliver 10 million or more viewers across linear TV and streaming in the 2024 fall broadcast season to date.