or


[03/27/12 - 12:00 PM]
1Q 2012 is ABC Family's Biggest 1Q Ever in Key Demos in Prime
ABC Family spins the numbers for the quarter to date.

[via press release from ABC Family]

Primetime Ratings for 1Q 2012 - Final National Ratings

1Q 2012 is ABC Family's Biggest 1Q Ever in Key Demos in Prime, and its #2 Quarter on Record in Females 12-34; Is Cable's #2 Network in Females 12-34

"Pretty Little Liars" is Cable's #1 Scripted Series of 1Q 2012 in Females 12-34; "Switched at Birth" and "The Lying Game" Place Among the Top 4 Scripted Series

Debut of "Another Cinderella Story: Once Upon a Song" is TV's #1 Movie in Females 12-34; Basic Cable Debut of "The Blind Side" is the #2 Cable Movie in Women 18-49 and Ranks Among ABC Family's Top 10 Telecasts Ever in Viewers

1Q 2012 Prime Highlights:

Powered by its established roster of original hits, most notably "Pretty Little Liars," "Switched at Birth" and "The Lying Game," ABC Family delivered its #2 quarter in the network's history in Women 18-34 (294,000) and Females 12-34 (493,000), and was the network's most-watched 1Q on record in Adults 18-34 (398,000), Women 18-49 (460,000) and Viewers 12-34 (641,000).

Competitively, ABC Family matched the network's 2nd strongest competitive showing on record in key demos, ranking as cable's #2 network in Females 12-34, the #3 cable network in Women 18-34 and the #4 cable network in Women 18-49.

· 1Q2012 versus 1Q2011, ABC Family surged by 20% in Women 18-34 (294,000 vs. 245,000), by 14% in Women 18-49 (460,000 vs. 404,000) and by 22% in Females 12-34 (493,000 vs. 404,000).

· Also impressive, this marked the network's 7th consecutive quarter posting year-to-year increases in Adults 18-34 (+6% - 398,000 vs. 369,000) and Women 18-34, and its 4th consecutive quarter in Women 18-49 and Females 12-34.

1Q 2012 Programming Highlights:

· "Pretty Little Liars" ranked as the quarter's #1 scripted cable series in Females 12-34 (2.10 million/4.7 rating), the #2 scripted cable series in Women 18-34 (1.16 million/3.4 rating) and Women 18-49 (1.54 million/2.4 rating), and the #1 TV series in Female Teens (987,000/8.4 rating).

· In Females 12-34, ABC Family owned 3 of cable's Top 4 scripted series with "Pretty Little Liars" (#1 - 2.10 million/4.7 rating), "The Lying Game" (#3 - 1.18 million/2.6 rating) and "Switched at Birth" (#4 - 1.17 million/2.6 rating).

· The debut of "Another Cinderella Story: Once Upon a Song" (1/22/12) stood as TV's #1 movie in Females 12-34 (1.14 million/2.5 rating), while the basic cable premiere of Sandra Bullock starrer "The Blind Side" (3/24/12) was cable's #2 movie of 1Q 2012 in Women 18-49 (1.20 million/1.9 rating), and now stands among ABC Family's Top 10 telecasts of all time in Total Viewers (4.69 million - #10).

Source: NTI, U.S. ratings, most current, 1Q 2012: 12/26/11 - 3/25/12; 1Q 2011: 12/27/10-3/27/11. Streaks include ties on rating. Series rank based on trackage data.] "The Blind Side"=Live + Same Day.





  [march 2012]  
S
M
T
W
T
F
S
    


· CINDERELLA STORY, A: ONCE UPON A SONG (ABC FAMILY)
· LYING GAME, THE (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SWITCHED AT BIRTH (FREEFORM)





most recent ratings | view all posts
[02/07/16 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with New Hampshire Republican Debate
The Alphabet averages more than 11.6 million viewers in primetime.

[02/07/16 - 08:30 AM]
"Saturday Night Live" Ties for the #1 Telecast of the Night on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, February 6.

[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.

[02/05/16 - 10:18 AM]
With Live + 3-Day Viewing, "Scorpion" Moves Up to the Week's #2 Program
CBS further spins the numbers for the week of January 25-31.

[02/05/16 - 09:10 AM]
The Third Episode of "DC's Legends of Tomorrow" Ranks #3 in the 8-9 Hour
The CW spins the numbers for Thursday, February 4.

[02/05/16 - 08:47 AM]
Thursday's Broadcast Ratings: FOX Tops Charts with "American Idol"
The network holds off second place CBS in both total viewers and adults 18-49.

[02/05/16 - 08:37 AM]
ABC's "Madoff" Mini-Series Closes with Solid Numbers on Thursday
ABC spins the numbers for Thursday, February 4.

[02/05/16 - 08:33 AM]
"Shades of Blue" Is Up vs. NBC's Regular-Program Slot Average Prior to "Shades" by 38%
NBC spins the numbers for Thursday, February 4.

[02/04/16 - 09:55 AM]
FYI(TM) Scores Best Month Ever Among Adults 18-49 for January
FYI spins the numbers for the month of January.