or


[03/27/12 - 02:12 PM]
Lifetime Posts Major Growth Among Key Demos in First Quarter 2012 Versus 2011
Lifetime spins the numbers for the quarter to date.

[via press release from Lifetime]

LIFETIME POSTS MAJOR GROWTH AMONG KEY DEMOS IN FIRST QUARTER 2012 VERSUS 2011

Quarter Marks Strongest Year-on-Year Growth for Network in Nearly Seven Years Among Adults 25-54, Women 25-54 and Women 18-49

LOS ANGELES, CA (March 27, 2012) - As a result of its diversified programming strategy spanning original movies, scripted series and reality, Lifetime has posted major growth in viewership among the key demographics in First Quarter 2012 versus First Quarter 2011, including a 9% jump in Adults 25-54, +12% with Women 25-54, +14% with Adults 18-49 and +18% with Women 18-49.

In addition, the quarter marks the first time Lifetime has posted First Quarter year-on-year growth for Adults 25- 54, Women 25-54 and Women 18-49 in seven years (since 1Q'05).

"We are very pleased viewers are responding to our commitment to deliver more original movies and series in primetime this quarter. We are moving in the right direction and hope to build on this momentum as we launch even more original programming this spring," said Nancy Dubuc, President and General Manager of Lifetime Networks.

Lifetime was the quarter's #1 basic cable network for movies among Women 25-54 and Women 18+ across total day and the debut of Drew Peterson: Untouchable, starring Rob Lowe, was the #1 movie telecast across basic cable among Total Viewers, Adults 18+, Women 18+, Adults 25-54, Women 25-54, Adults 18-49 and Women 18-49. The network's unscripted series Project Runway All Stars ranks as the #1 original cable program with Women 25-54 in the Thursday 9-10pm time period, while the season six premiere of Army Wives propelled Lifetime to be the #1 cable network from 9-11pm for the night among Women. Additionally, America's Most Wanted has improved the Friday 9-10pm time period +65% with Adults 25-54 and +38% with Women 25-54.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime DigitalTM are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [march 2012]  
S
M
T
W
T
F
S
    


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· DREW PETERSON: UNTOUCHABLE (LIFETIME)
· PROJECT RUNWAY ALL STARS (LIFETIME)





most recent ratings | view all posts
[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.

[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.

[08/25/15 - 08:37 AM]
"Bachelor in Paradise" and "Bachelor in Paradise: After Paradise" Both Hit Series Highs in Overall Viewers and Young Adults
ABC spins the numbers for Monday, August 24.

[08/24/15 - 01:46 PM]
"Fear the Walking Dead" Becomes the #1 Series Premiere in Cable History in Total Viewers and All Key Demos
AMC spins the numbers for Sunday, August 23.

[08/24/15 - 01:40 PM]
Investigation Discovery Shatters Network Records with the New Season Premiere of "Homicide Hunter: Lt. Joe Kenda," Delivering 3.8 Million Viewers P2+
Investigation Discovery further spins the numbers for Tuesday, August 18.

[08/24/15 - 12:43 PM]
"Under the Dome" Is the Week's Top Program in Live +7-Day Lift in Viewers and Adults 18-49 for the Second Straight Week
CBS further spins the numbers for the week of August 3-9.