or


[03/27/12 - 02:12 PM]
Lifetime Posts Major Growth Among Key Demos in First Quarter 2012 Versus 2011
Lifetime spins the numbers for the quarter to date.

[via press release from Lifetime]

LIFETIME POSTS MAJOR GROWTH AMONG KEY DEMOS IN FIRST QUARTER 2012 VERSUS 2011

Quarter Marks Strongest Year-on-Year Growth for Network in Nearly Seven Years Among Adults 25-54, Women 25-54 and Women 18-49

LOS ANGELES, CA (March 27, 2012) - As a result of its diversified programming strategy spanning original movies, scripted series and reality, Lifetime has posted major growth in viewership among the key demographics in First Quarter 2012 versus First Quarter 2011, including a 9% jump in Adults 25-54, +12% with Women 25-54, +14% with Adults 18-49 and +18% with Women 18-49.

In addition, the quarter marks the first time Lifetime has posted First Quarter year-on-year growth for Adults 25- 54, Women 25-54 and Women 18-49 in seven years (since 1Q'05).

"We are very pleased viewers are responding to our commitment to deliver more original movies and series in primetime this quarter. We are moving in the right direction and hope to build on this momentum as we launch even more original programming this spring," said Nancy Dubuc, President and General Manager of Lifetime Networks.

Lifetime was the quarter's #1 basic cable network for movies among Women 25-54 and Women 18+ across total day and the debut of Drew Peterson: Untouchable, starring Rob Lowe, was the #1 movie telecast across basic cable among Total Viewers, Adults 18+, Women 18+, Adults 25-54, Women 25-54, Adults 18-49 and Women 18-49. The network's unscripted series Project Runway All Stars ranks as the #1 original cable program with Women 25-54 in the Thursday 9-10pm time period, while the season six premiere of Army Wives propelled Lifetime to be the #1 cable network from 9-11pm for the night among Women. Additionally, America's Most Wanted has improved the Friday 9-10pm time period +65% with Adults 25-54 and +38% with Women 25-54.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime DigitalTM are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [march 2012]  
S
M
T
W
T
F
S
    


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· DREW PETERSON: UNTOUCHABLE (LIFETIME)
· PROJECT RUNWAY ALL STARS (LIFETIME)









most recent ratings | view all posts
[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.