or


[03/27/12 - 02:12 PM]
Lifetime Posts Major Growth Among Key Demos in First Quarter 2012 Versus 2011
Lifetime spins the numbers for the quarter to date.

[via press release from Lifetime]

LIFETIME POSTS MAJOR GROWTH AMONG KEY DEMOS IN FIRST QUARTER 2012 VERSUS 2011

Quarter Marks Strongest Year-on-Year Growth for Network in Nearly Seven Years Among Adults 25-54, Women 25-54 and Women 18-49

LOS ANGELES, CA (March 27, 2012) - As a result of its diversified programming strategy spanning original movies, scripted series and reality, Lifetime has posted major growth in viewership among the key demographics in First Quarter 2012 versus First Quarter 2011, including a 9% jump in Adults 25-54, +12% with Women 25-54, +14% with Adults 18-49 and +18% with Women 18-49.

In addition, the quarter marks the first time Lifetime has posted First Quarter year-on-year growth for Adults 25- 54, Women 25-54 and Women 18-49 in seven years (since 1Q'05).

"We are very pleased viewers are responding to our commitment to deliver more original movies and series in primetime this quarter. We are moving in the right direction and hope to build on this momentum as we launch even more original programming this spring," said Nancy Dubuc, President and General Manager of Lifetime Networks.

Lifetime was the quarter's #1 basic cable network for movies among Women 25-54 and Women 18+ across total day and the debut of Drew Peterson: Untouchable, starring Rob Lowe, was the #1 movie telecast across basic cable among Total Viewers, Adults 18+, Women 18+, Adults 25-54, Women 25-54, Adults 18-49 and Women 18-49. The network's unscripted series Project Runway All Stars ranks as the #1 original cable program with Women 25-54 in the Thursday 9-10pm time period, while the season six premiere of Army Wives propelled Lifetime to be the #1 cable network from 9-11pm for the night among Women. Additionally, America's Most Wanted has improved the Friday 9-10pm time period +65% with Adults 25-54 and +38% with Women 25-54.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime DigitalTM are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [march 2012]  
S
M
T
W
T
F
S
    


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· DREW PETERSON: UNTOUCHABLE (LIFETIME)
· PROJECT RUNWAY ALL STARS (LIFETIME)





most recent ratings | view all posts
[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.

[04/29/16 - 08:25 AM]
"The Blacklist" Tops "Scandal" in Total Viewers
NBC spins the numbers for Thursday, April 28.

[04/28/16 - 10:01 AM]
Travel Channel Hits Highest-Rated April in Three Years Among P25-54
Travel Channel spins the numbers for the month of April.

[04/28/16 - 08:48 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Onto Demo Crown
The network's juggernaut leads the night in total viewers and adults 18-49.

[04/28/16 - 08:17 AM]
HGTV Delivers Highest-Rated and Most-Watched April Ever
HGTV spins the numbers for the month of April.

[04/28/16 - 05:51 AM]
Golf Channel Posts Most-Watched April
Golf Channel spins the numbers for the month of April.

[04/27/16 - 08:34 AM]
Tuesday's Broadcast Ratings: NBC Wins Race in Viewers, Demos
"The Voice," "Chicago Med" and "Chicago Fire" are the night's top three draws among adults 18-49.

[04/26/16 - 11:36 AM]
Warriors-Rockets Game 4 on ABC: Most-Watched First Round NBA Playoffs Game in 14 Years
ESPN spins the numbers for Sunday, April 24.

[04/26/16 - 11:01 AM]
"Saints & Sinners" Season Finale Becomes Bounce TV's Most-Watched Program Ever
Bounce TV spins the numbers for Sunday, April 24.

[04/26/16 - 08:56 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice," "Blindspot"
"Blindspot" posts week-to-week and year-to-year gains for the Peacock.

[04/25/16 - 08:48 AM]
Sunday's Broadcast Ratings: ABC Tops Demos in Modest Race
"Once Upon a Time" and "America's Funniest Home Videos" lead the night among adults 18-49.

[04/25/16 - 08:27 AM]
Warriors-Rockets Game 4 on ABC Matches Highest Overnight Rating for First Round NBA Playoffs Game in 12 Years (Any Network)
ESPN spins the numbers for Sunday, April 24.