or


[03/28/12 - 11:53 AM]
OWN: Oprah Winfrey Network Posts First Quarter Gains Across All Key Demos in Primetime and Total Day
OWN spins the numbers for the month of March and the quarter to date.

[via press release from OWN]

OWN: OPRAH WINFREY NETWORK POSTS FIRST QUARTER GAINS ACROSS ALL KEY DEMOS IN PRIMETIME AND TOTAL DAY

March Scores Double Digit Ratings Growth Across All Key Demos; Primetime is Up +50% in W25-54 and +35% in Total Viewers

Los Angeles - OWN: Oprah Winfrey Network has posted first quarter growth across all key demos in both primetime and total day, with primetime up +14% in the key demo (women 25-54) and total day up +25% W25-54 versus year ago numbers (December 26 - March 25).

For the month of March, the network also notched double-digit growth across all key demos in both primetime and total day. Primetime ratings were up +50% W25-54, up +34% in households and +35% in total viewers, with total day up +42% W25-54, +38% HH and +37% total viewers versus year ago numbers. OWN improved its standing among 97 ad-supported cable networks, climbing to #29 in primetime and #30 in total day.

"We are pleased with our start for 2012, viewers are responding and connecting with our programming," said Erik Logan, president, OWN.

During the first quarter of 2012, OWN notched its highest telecasts on the network to date with the debut of Oprah Winfrey's new primetime series "Oprah's Next Chapter" (Jan. 1 premiere) Steven Tyler, 1.1 million total viewers, Pastor Joel Osteen (Jan. 8) 1.5 million total viewers, Houston Family interview (March 11) 3.5 million total viewers, and Lady Gaga (March 18) 808,000 total viewers.

Other notable highlights include the return of "Oprah's Master Class" (Jan. 8 premiere) featuring notable celebrities sharing their greatest life lessons, posting triple-digit growth season-to-date versus year ago numbers (up +144% W25-54), and Oprah specials, "Remembering Whitney: The Oprah Interview" (Feb. 16) which garnered 830,000 total viewers and "Oprah and the Legendary Cast of Roots 35 Years Later" (Jan. 18) earning 531,000 total viewers.

RATINGS

1st Quarter OWN 2012

Prime

· .25 W25-54 / .34 HH / 317,000 total viewers

· Growth vs. year ago benchmarks: +14% W25-54, +9% HH, +9% P2+

Total Day

· .15 W25-54 / .20 HH / 180,00 total viewers

· Growth vs. year ago benchmarks: +25% W25-54, +18% HH, +21% P2+

March 2012

Prime

· .30 W25-54 / .39 HH / 369,000 total viewers

· Growth vs. year ago benchmarks: +50% W25-54, +34% HH, +35% P2+

Total Day

· .17 W25-54 / .22 HH / 199,000 total viewers

· Growth vs. year ago benchmarks: +42% W25-54, +38% HH, +37% P2+

Key Q1 Programming Highlights:

Oprah's Next Chapter (Sundays at 9 p.m. ET/PT)

· Steven Tyler (Jan. 1 premiere) - 1.1 million viewers

· Paster Joel Osteen (Jan. 8) - 1.6 million viewers

· Whitney Houston Family Interview (March 11) - 3.5 million viewers

· Lady Gaga (March 18) - 808,000 viewers

· Season average: .88 W25-54, 1.0 HH, 1 million P2+

Oprah Presents Master Class (Sundays at 10 p.m. ET/PT)

· Jane Fonda (Jan. 8 Season 2 premiere) - 930,000 viewers

· Reba McEntire (March 4) - 609,000 viewers

· Season average: .39 W25-54, .54 HH, 519,000 P2+

Remembering Whitney: The Oprah Interview (February 16 from 9-11p.m. ET/PT)

· 830,000 total viewers

Oprah and the Legendary Cast of Roots 35 Years Later (Jan. 16 from 8-9 p.m. ET/PT)

· 531,000 total viewers

Source: The Nielsen Company

OWN ratings are coverage ratings.

About OWN: Oprah Winfrey Network

A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, in approximately 77 million homes on what was the Discovery Health Channel. The venture also includes the award-winning digital platform, Oprah.com. OWN: Oprah Winfrey Network is currently available in approximately 67% of homes in the United States and 80% of cable homes.





  [march 2012]  
S
M
T
W
T
F
S
    


· OPRAH PRIME (OWN)
· OPRAH'S MASTER CLASS (OWN)









most recent ratings | view all posts
[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.

[03/30/15 - 12:00 PM]
National Geographic Channel's "Killing Jesus" Nabs 3.7 Million Viewers, Scoring Highest Total Viewership in Network History
National Geographic Channel spins the numbers for Sunday, March 29.

[03/30/15 - 11:46 AM]
"The Walking Dead" Season Five Finale Is Highest-Rated Finale in Series History, Delivering 15.8 Million Viewers and 10.4 Million Adults 18-49
AMC spins the numbers for Sunday, March 29.

[03/30/15 - 11:27 AM]
Live + 7 Day Ratings: ABC's "Secrets and Lies" and "Fresh Off the Boat" Post Their Biggest Playback Gains Yet
ABC further spins the numbers for the week of March 9-15.

[03/30/15 - 09:37 AM]
Live + 3 Day Ratings: "Fresh Off the Boat" Emerges as Tuesday's #1 Comedy in Adults 18-49
ABC further spins the numbers for Tuesday, March 24.

[03/30/15 - 08:45 AM]
The "iHeart Radio Music Awards" Grows 21% Versus NBC's Average in Its Time Period Last Season Excluding Sports in Adults 18-49
NBC spins the numbers for Sunday, March 29.

[03/30/15 - 08:37 AM]
ABC's "Once Upon a Time" Is Sunday's Top Scripted Broadcast Series
ABC spins the numbers for Sunday, March 29.

[03/30/15 - 08:34 AM]
Sunday's Broadcast Ratings: CBS Holds Onto Top Spots in Viewers, Demos
NCAA overrun helps power the Eye to the front of the broadcast pack last night.

[03/30/15 - 08:34 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers Through Elite Eight
CBS spins the numbers for Sunday, March 29.

[03/29/15 - 09:41 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"48 Hours" was the night's most-watched program among the broadcast networks.

[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.

[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.