or


[03/28/12 - 11:53 AM]
OWN: Oprah Winfrey Network Posts First Quarter Gains Across All Key Demos in Primetime and Total Day
OWN spins the numbers for the month of March and the quarter to date.

[via press release from OWN]

OWN: OPRAH WINFREY NETWORK POSTS FIRST QUARTER GAINS ACROSS ALL KEY DEMOS IN PRIMETIME AND TOTAL DAY

March Scores Double Digit Ratings Growth Across All Key Demos; Primetime is Up +50% in W25-54 and +35% in Total Viewers

Los Angeles - OWN: Oprah Winfrey Network has posted first quarter growth across all key demos in both primetime and total day, with primetime up +14% in the key demo (women 25-54) and total day up +25% W25-54 versus year ago numbers (December 26 - March 25).

For the month of March, the network also notched double-digit growth across all key demos in both primetime and total day. Primetime ratings were up +50% W25-54, up +34% in households and +35% in total viewers, with total day up +42% W25-54, +38% HH and +37% total viewers versus year ago numbers. OWN improved its standing among 97 ad-supported cable networks, climbing to #29 in primetime and #30 in total day.

"We are pleased with our start for 2012, viewers are responding and connecting with our programming," said Erik Logan, president, OWN.

During the first quarter of 2012, OWN notched its highest telecasts on the network to date with the debut of Oprah Winfrey's new primetime series "Oprah's Next Chapter" (Jan. 1 premiere) Steven Tyler, 1.1 million total viewers, Pastor Joel Osteen (Jan. 8) 1.5 million total viewers, Houston Family interview (March 11) 3.5 million total viewers, and Lady Gaga (March 18) 808,000 total viewers.

Other notable highlights include the return of "Oprah's Master Class" (Jan. 8 premiere) featuring notable celebrities sharing their greatest life lessons, posting triple-digit growth season-to-date versus year ago numbers (up +144% W25-54), and Oprah specials, "Remembering Whitney: The Oprah Interview" (Feb. 16) which garnered 830,000 total viewers and "Oprah and the Legendary Cast of Roots 35 Years Later" (Jan. 18) earning 531,000 total viewers.

RATINGS

1st Quarter OWN 2012

Prime

· .25 W25-54 / .34 HH / 317,000 total viewers

· Growth vs. year ago benchmarks: +14% W25-54, +9% HH, +9% P2+

Total Day

· .15 W25-54 / .20 HH / 180,00 total viewers

· Growth vs. year ago benchmarks: +25% W25-54, +18% HH, +21% P2+

March 2012

Prime

· .30 W25-54 / .39 HH / 369,000 total viewers

· Growth vs. year ago benchmarks: +50% W25-54, +34% HH, +35% P2+

Total Day

· .17 W25-54 / .22 HH / 199,000 total viewers

· Growth vs. year ago benchmarks: +42% W25-54, +38% HH, +37% P2+

Key Q1 Programming Highlights:

Oprah's Next Chapter (Sundays at 9 p.m. ET/PT)

· Steven Tyler (Jan. 1 premiere) - 1.1 million viewers

· Paster Joel Osteen (Jan. 8) - 1.6 million viewers

· Whitney Houston Family Interview (March 11) - 3.5 million viewers

· Lady Gaga (March 18) - 808,000 viewers

· Season average: .88 W25-54, 1.0 HH, 1 million P2+

Oprah Presents Master Class (Sundays at 10 p.m. ET/PT)

· Jane Fonda (Jan. 8 Season 2 premiere) - 930,000 viewers

· Reba McEntire (March 4) - 609,000 viewers

· Season average: .39 W25-54, .54 HH, 519,000 P2+

Remembering Whitney: The Oprah Interview (February 16 from 9-11p.m. ET/PT)

· 830,000 total viewers

Oprah and the Legendary Cast of Roots 35 Years Later (Jan. 16 from 8-9 p.m. ET/PT)

· 531,000 total viewers

Source: The Nielsen Company

OWN ratings are coverage ratings.

About OWN: Oprah Winfrey Network

A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, in approximately 77 million homes on what was the Discovery Health Channel. The venture also includes the award-winning digital platform, Oprah.com. OWN: Oprah Winfrey Network is currently available in approximately 67% of homes in the United States and 80% of cable homes.





  [march 2012]  
S
M
T
W
T
F
S
    


· OPRAH PRIME (OWN)
· OPRAH'S MASTER CLASS (OWN)





most recent ratings | view all posts
[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.

[03/16/17 - 07:43 PM]
Wednesday's Broadcast Ratings: ABC Wins Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[03/16/17 - 03:33 PM]
Tuesday's Broadcast Ratings: "This Is Us" Wraps Season on Top
NBC takes home top honors among adults 18-49 last night.