or


[03/28/12 - 11:53 AM]
OWN: Oprah Winfrey Network Posts First Quarter Gains Across All Key Demos in Primetime and Total Day
OWN spins the numbers for the month of March and the quarter to date.

[via press release from OWN]

OWN: OPRAH WINFREY NETWORK POSTS FIRST QUARTER GAINS ACROSS ALL KEY DEMOS IN PRIMETIME AND TOTAL DAY

March Scores Double Digit Ratings Growth Across All Key Demos; Primetime is Up +50% in W25-54 and +35% in Total Viewers

Los Angeles - OWN: Oprah Winfrey Network has posted first quarter growth across all key demos in both primetime and total day, with primetime up +14% in the key demo (women 25-54) and total day up +25% W25-54 versus year ago numbers (December 26 - March 25).

For the month of March, the network also notched double-digit growth across all key demos in both primetime and total day. Primetime ratings were up +50% W25-54, up +34% in households and +35% in total viewers, with total day up +42% W25-54, +38% HH and +37% total viewers versus year ago numbers. OWN improved its standing among 97 ad-supported cable networks, climbing to #29 in primetime and #30 in total day.

"We are pleased with our start for 2012, viewers are responding and connecting with our programming," said Erik Logan, president, OWN.

During the first quarter of 2012, OWN notched its highest telecasts on the network to date with the debut of Oprah Winfrey's new primetime series "Oprah's Next Chapter" (Jan. 1 premiere) Steven Tyler, 1.1 million total viewers, Pastor Joel Osteen (Jan. 8) 1.5 million total viewers, Houston Family interview (March 11) 3.5 million total viewers, and Lady Gaga (March 18) 808,000 total viewers.

Other notable highlights include the return of "Oprah's Master Class" (Jan. 8 premiere) featuring notable celebrities sharing their greatest life lessons, posting triple-digit growth season-to-date versus year ago numbers (up +144% W25-54), and Oprah specials, "Remembering Whitney: The Oprah Interview" (Feb. 16) which garnered 830,000 total viewers and "Oprah and the Legendary Cast of Roots 35 Years Later" (Jan. 18) earning 531,000 total viewers.

RATINGS

1st Quarter OWN 2012

Prime

· .25 W25-54 / .34 HH / 317,000 total viewers

· Growth vs. year ago benchmarks: +14% W25-54, +9% HH, +9% P2+

Total Day

· .15 W25-54 / .20 HH / 180,00 total viewers

· Growth vs. year ago benchmarks: +25% W25-54, +18% HH, +21% P2+

March 2012

Prime

· .30 W25-54 / .39 HH / 369,000 total viewers

· Growth vs. year ago benchmarks: +50% W25-54, +34% HH, +35% P2+

Total Day

· .17 W25-54 / .22 HH / 199,000 total viewers

· Growth vs. year ago benchmarks: +42% W25-54, +38% HH, +37% P2+

Key Q1 Programming Highlights:

Oprah's Next Chapter (Sundays at 9 p.m. ET/PT)

· Steven Tyler (Jan. 1 premiere) - 1.1 million viewers

· Paster Joel Osteen (Jan. 8) - 1.6 million viewers

· Whitney Houston Family Interview (March 11) - 3.5 million viewers

· Lady Gaga (March 18) - 808,000 viewers

· Season average: .88 W25-54, 1.0 HH, 1 million P2+

Oprah Presents Master Class (Sundays at 10 p.m. ET/PT)

· Jane Fonda (Jan. 8 Season 2 premiere) - 930,000 viewers

· Reba McEntire (March 4) - 609,000 viewers

· Season average: .39 W25-54, .54 HH, 519,000 P2+

Remembering Whitney: The Oprah Interview (February 16 from 9-11p.m. ET/PT)

· 830,000 total viewers

Oprah and the Legendary Cast of Roots 35 Years Later (Jan. 16 from 8-9 p.m. ET/PT)

· 531,000 total viewers

Source: The Nielsen Company

OWN ratings are coverage ratings.

About OWN: Oprah Winfrey Network

A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, in approximately 77 million homes on what was the Discovery Health Channel. The venture also includes the award-winning digital platform, Oprah.com. OWN: Oprah Winfrey Network is currently available in approximately 67% of homes in the United States and 80% of cable homes.





  [march 2012]  
S
M
T
W
T
F
S
    


· OPRAH PRIME (OWN)
· OPRAH'S MASTER CLASS (OWN)









most recent ratings | view all posts
[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.

[07/01/15 - 08:52 AM]
"I Can Do That" Is Up for a Second Straight Week to Its High Since June 9
NBC spins the numbers for Tuesday, June 30.

[07/01/15 - 08:41 AM]
Tuesday's Broadcast Ratings: Women's World Cup Sparks Demo Victory for FOX
The network edges out NBC for the top spot among adults 18-49.

[07/01/15 - 06:00 AM]
MTV2 Completes Eight Consecutive Quarters of Year-Over-Year Growth with Best Q2 Ever
MTV2 spins the numbers for the month of June.

[06/30/15 - 02:23 PM]
WE tv's Original Series Fuel Second Quarter Growth
WE tv spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 01:33 PM]
HGTV Wins June as #1 Rated Cable Network Among Women 25-54
HGTV spins the numbers for the month of June and the second quarter of 2015 to date.

[06/30/15 - 12:47 PM]
Original Movie "Teen Beach 2" Powers Disney Channel to Total Day Sweep in 2Q15
Disney Channel spins the numbers for the second quarter of 2015 to date.