or


[03/28/12 - 11:53 AM]
OWN: Oprah Winfrey Network Posts First Quarter Gains Across All Key Demos in Primetime and Total Day
OWN spins the numbers for the month of March and the quarter to date.

[via press release from OWN]

OWN: OPRAH WINFREY NETWORK POSTS FIRST QUARTER GAINS ACROSS ALL KEY DEMOS IN PRIMETIME AND TOTAL DAY

March Scores Double Digit Ratings Growth Across All Key Demos; Primetime is Up +50% in W25-54 and +35% in Total Viewers

Los Angeles - OWN: Oprah Winfrey Network has posted first quarter growth across all key demos in both primetime and total day, with primetime up +14% in the key demo (women 25-54) and total day up +25% W25-54 versus year ago numbers (December 26 - March 25).

For the month of March, the network also notched double-digit growth across all key demos in both primetime and total day. Primetime ratings were up +50% W25-54, up +34% in households and +35% in total viewers, with total day up +42% W25-54, +38% HH and +37% total viewers versus year ago numbers. OWN improved its standing among 97 ad-supported cable networks, climbing to #29 in primetime and #30 in total day.

"We are pleased with our start for 2012, viewers are responding and connecting with our programming," said Erik Logan, president, OWN.

During the first quarter of 2012, OWN notched its highest telecasts on the network to date with the debut of Oprah Winfrey's new primetime series "Oprah's Next Chapter" (Jan. 1 premiere) Steven Tyler, 1.1 million total viewers, Pastor Joel Osteen (Jan. 8) 1.5 million total viewers, Houston Family interview (March 11) 3.5 million total viewers, and Lady Gaga (March 18) 808,000 total viewers.

Other notable highlights include the return of "Oprah's Master Class" (Jan. 8 premiere) featuring notable celebrities sharing their greatest life lessons, posting triple-digit growth season-to-date versus year ago numbers (up +144% W25-54), and Oprah specials, "Remembering Whitney: The Oprah Interview" (Feb. 16) which garnered 830,000 total viewers and "Oprah and the Legendary Cast of Roots 35 Years Later" (Jan. 18) earning 531,000 total viewers.

RATINGS

1st Quarter OWN 2012

Prime

· .25 W25-54 / .34 HH / 317,000 total viewers

· Growth vs. year ago benchmarks: +14% W25-54, +9% HH, +9% P2+

Total Day

· .15 W25-54 / .20 HH / 180,00 total viewers

· Growth vs. year ago benchmarks: +25% W25-54, +18% HH, +21% P2+

March 2012

Prime

· .30 W25-54 / .39 HH / 369,000 total viewers

· Growth vs. year ago benchmarks: +50% W25-54, +34% HH, +35% P2+

Total Day

· .17 W25-54 / .22 HH / 199,000 total viewers

· Growth vs. year ago benchmarks: +42% W25-54, +38% HH, +37% P2+

Key Q1 Programming Highlights:

Oprah's Next Chapter (Sundays at 9 p.m. ET/PT)

· Steven Tyler (Jan. 1 premiere) - 1.1 million viewers

· Paster Joel Osteen (Jan. 8) - 1.6 million viewers

· Whitney Houston Family Interview (March 11) - 3.5 million viewers

· Lady Gaga (March 18) - 808,000 viewers

· Season average: .88 W25-54, 1.0 HH, 1 million P2+

Oprah Presents Master Class (Sundays at 10 p.m. ET/PT)

· Jane Fonda (Jan. 8 Season 2 premiere) - 930,000 viewers

· Reba McEntire (March 4) - 609,000 viewers

· Season average: .39 W25-54, .54 HH, 519,000 P2+

Remembering Whitney: The Oprah Interview (February 16 from 9-11p.m. ET/PT)

· 830,000 total viewers

Oprah and the Legendary Cast of Roots 35 Years Later (Jan. 16 from 8-9 p.m. ET/PT)

· 531,000 total viewers

Source: The Nielsen Company

OWN ratings are coverage ratings.

About OWN: Oprah Winfrey Network

A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011, in approximately 77 million homes on what was the Discovery Health Channel. The venture also includes the award-winning digital platform, Oprah.com. OWN: Oprah Winfrey Network is currently available in approximately 67% of homes in the United States and 80% of cable homes.





  [march 2012]  
S
M
T
W
T
F
S
    


· OPRAH PRIME (OWN)
· OPRAH'S MASTER CLASS (OWN)





most recent ratings | view all posts
[04/26/17 - 11:16 AM]
"Saints & Sinners" Season Finale Reaches 1.3 Million Viewers, Season Two Seen by 7.3 Million
Bounce TV further spins the numbers for Sunday, April 23.

[04/26/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock also gets a boost from the premiere of new comedy "Great News."

[04/25/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Remain on Top in Demos
ABC, "Dancing with the Stars" then are the most-watched overall.

[04/24/17 - 06:05 PM]
TLC Breaks Record Ratings on Sunday Night with Veteran Series and Premiere of Live Television Event
TLC spins the numbers for Sunday, April 23.

[04/24/17 - 04:15 PM]
Freeform's "Famous In Love" Amasses Over 10 Million Total Views During Its Premiere Week as "Pretty Little Liars" Returns at No. 1 Across Target Demos
Freeform further spins the numbers for Tuesday, April 18.

[04/24/17 - 12:35 PM]
"Fargo" Returns Strong with Third Installment Premiere - Premiere Telecast Delivers 3 Million Total Viewers
FX further spins the numbers for Wednesday, April 19.

[04/24/17 - 09:38 AM]
ESPN's & ABC's NBA Playoffs Ratings Up Double-Digits in Second Weekend
ESPN spins the numbers for its NBA postseason coverage to date.

[04/24/17 - 08:28 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demo Charts
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.