OXYGEN'S FIRST EVER BACK-TO-BACK ORIGINAL PREMIERES LAUNCH BIG DEBUTS OF CONTROVERSIAL "BROOKLYN 11223" AND NEW COMPETITION REALITY SERIES "BEST INK"
Drive Almost 3 Million Viewers to Network on Monday and Tuesday Nights
NEW YORK - MARCH 28, 2012 - Oxygen marks a week of powerful premieres for two of its original series "Brooklyn 11223" and "Best Ink" and a record-setting airing for the tenth episode of the current season of "Bad Girls Club," according to Nielsen. Each original enjoyed ratings growth, establishing Oxygen as a go-to destination for "Live Out Loud" programming targeted to the young, modern woman - "Generation O."
Monday night's original episode of "Bad Girls Club" earned a season high of 1.89 million total viewers becoming Oxygen's top performing Monday 10PM telecast in network history and propelled Oxygen in the 10 PM hour as the #1 cable network in W18-34, out-delivering ABC and CBS. Following "Bad Girls Club" on Monday at 11PM ET/PT, the series premiere of "Brooklyn 11223" drew 624,000 total viewers and established Oxygen as a top 5 cable network in the key demo of W18-34 in the 11PM hour. Combined with a second airing of the episode at 1AM ET/PT, "Brooklyn 11223" delivered cumulative viewership of almost one million total viewers (994,000). On Tuesday, the series premiere of "Best Ink" became Oxygen's best competition series premiere since 2010 with 469,000 total viewers and 817,000 total viewers combined with a re-airing of the episode at 11PM ET/PT. Compared to the prior four week time period average, "Best Ink" delivered impressive triple digit growth and was up +204% in A18-49, and +103% in total viewers.
For the first time ever, Oxygen launched the full premiere episode of "Brooklyn 11223" a week early on March 19 on various platforms including VOD, Oxygen.com and Hulu and made it available for free download-to-own on Apple iTunes, Amazon Video on Demand, Zune on Xbox, Sony PlayStation, Samsung MediaHub and VUDU. Through premiere day, the full episode on Oxygen.com and Hulu delivered nearly 91,000 streams. On Oxygen.com, "Bad Girls Club" ranked as the #1 show with respect to daily unique visitors for the premiere day of the tenth episode. Overall, premiere hour uniques to the "Bad Girls Club" OxygenLive event, hosted by twins Danielle and Gabrielle Victor, were up a staggering +257% versus the event for the tenth episode of last season's "Bad Girls Club." According to Trendrr.TV, "Bad Girls Club" ranked as the #1 most mentioned program among all cable and broadcast TV programs Monday with regard to social media mentions, outranking ABC's "Dancing With the Stars" and VH1's "Basketball Wives."
New episodes of "Bad Girls Club" air Monday nights on Oxygen at 10PM ET/PT, followed by "Brooklyn 11223" at 11PM ET/PT. "Best Ink" airs Tuesday nights at 10PM ET/PT.
Source: Nielsen Media Research LS.; Digital data from: Adobe SiteCatalyst (Omniture), Hulu Partner Portal, Trendrr.TV
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "The Glee Project," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 79 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.