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[03/31/12 - 09:08 AM]
Friday's Broadcast Ratings: CBS Slips Past ABC in Viewers, Demos
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, march 30, 2012)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (9.38 million viewers, #1; adults 18-49: 1.7, #1) edged out the competition on Friday thanks to a new "Undercover Boss" (8.10 million viewers, #3; adults 18-49: 1.8, #2), the return of "CSI: NY" (9.44 million viewers, #2; adults 18-49: 1.6, #T3) and a new "Blue Bloods" (10.60 million viewers, #1; adults 18-49: 1.6, #T3).

ABC (5.58 million viewers, #2; adults 18-49: 1.6, #2) then was a close second place with a repeat of "Shark Tank" (4.80 million viewers, #7; adults 18-49: 1.2, #T6) followed by new episodes of "Primetime: What Would You Do?" (5.02 million viewers, #6; adults 18-49: 1.5, #5) and "20/20" (6.92 million viewers, #4; adults 18-49: 2.1, #1) - a season high.

Next up was FOX (3.00 million viewers, #4; adults 18-49: 1.2, #3) with the season finale of "Kitchen Nightmares" (2.90 million viewers, #11; adults 18-49: 1.2, #T6) alongside a new "Fringe" (3.11 million viewers, #10; adults 18-49: 1.2, #T6).

Meanwhile, NBC (4.61 million viewers, #3; adults 18-49: 1.1, #4) offered up originals of "Who Do You Think You Are?" (5.08 million viewers, #5; adults 18-49: 0.8, #11), "Grimm" (4.16 million viewers, #9; adults 18-49: 1.2, #T6) and "Dateline NBC" (4.58 million viewers, #8; adults 18-49: 1.2, #T6).

And finally on The CW (1.52 million viewers, #5; adults 18-49: 0.5, #5), new episodes of "Nikita" (1.32 million viewers, #13; adults 18-49: 0.4, #13) and "Supernatural" (1.72 million viewers, #12; adults 18-49: 0.7, #12) closed out the evening.

Week-to-week changes (adults 18-49):
+33.33% - Fringe
+33.33% - Dateline NBC
+31.25% - 20/20
+20.00% - Kitchen Nightmares
+16.67% - Supernatural
-5.88% - CSI: NY (vs. 2/10/12)
-6.25% - Primetime: What Would You Do?
-11.11% - Blue Bloods (vs. 3/9/12)
-18.18% - Undercover Boss (vs. 3/9/12)
-20.00% - Who Do You Think You Are?
-20.00% - Nikita
-20.00% - Grimm (vs. 3/9/12)

Year-to-year changes (adults 18-49):
+71.43% - Fringe (vs. Fringe (Repeat))
+63.64% - Undercover Boss (vs. Chaos)
+40.00% - 20/20
+40.00% - Supernatural (vs. Supernatural (Repeat))
0.00% - Kitchen Nightmares (vs. Kitchen Nightmares (Repeat))
0.00% - Primetime: What Would You Do? (vs. 20/20)
-5.88% - CSI: NY
-5.88% - Blue Bloods
-7.69% - Grimm (vs. Dateline NBC)
-7.69% - Dateline NBC
-20.00% - Nikita (vs. Smallville (Repeat))
-38.46% - Who Do You Think You Are?

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 4.0/9; and "Jimmy Kimmel Live," 1.7/5 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4 with an encore; "Late Show," 0.6/3; "Nightline," 1.4/6; and "Jimmy Kimmel Live," 0.7/4 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-4) topped "Late Late Show" (0.4/2 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 with an encore in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/1/11):

CBS (9.13 million viewers, #1; adults 18-49: 1.5, #1) won the tight demo race on Friday with the premiere of "Chaos" (6.43 million viewers, #3; adults 18-49: 1.1, #8) followed by the post-NCAA returns of "CSI: NY" (10.26 million viewers, #2; adults 18-49: 1.7, #T1) and "Blue Bloods" (10.69 million viewers, #1; adults 18-49: 1.7, #T1). Said launch was down more than 26% from the season finale of previous time period holder "The Defenders" (9.03 million viewers; adults 18-49: 1.5 on 3/11/11).

ABC (5.34 million viewers, #3; adults 18-49: 1.4, #2) then took home a competitive second place with a new "Shark Tank" (4.80 million viewers, #7; adults 18-49: 1.2, #T6) followed by a special two-hour "20/20" (5.61 million viewers, #6; adults 18-49: 1.5, #3).

Next up was NBC (5.98 million viewers, #2; adults 18-49: 1.3, #3) with new episodes of "Who Do You Think You Are?" (6.01 million viewers, #4; adults 18-49: 1.3, #T4) and "Dateline NBC" (5.96 million viewers, #5; adults 18-49: 1.3, #T4).

Meanwhile, FOX (2.41 million viewers, #4; adults 18-49: 0.9, #4) offered up repeats of "Kitchen Nightmares" (2.85 million viewers, #8; adults 18-49: 1.2, #T6) and "Fringe" (1.97 million viewers, #9; adults 18-49: 0.7, #9).

And finally, The CW (1.26 million viewers, #5; adults 18-49: 0.5, #5) did the same with "Smallville" (1.23 million viewers, #11; adults 18-49: 0.5, #T10) and "Supernatural" (1.28 million viewers, #10; adults 18-49: 0.5, #T10).

Week-to-week changes (adults 18-49): 20/20 (8.90%), Who Do You Think You Are? (0.00%), Shark Tank (0.00%), Blue Bloods (-10.50% vs. 3/11/11), CSI: NY (-15.00% vs. 3/11/11), Dateline NBC (-29.20%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/7; CBS's "Late Show with David Letterman," 2.6/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/4; "Late Show," 0.7/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/2 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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