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[04/02/12 - 06:02 AM]
Saturday's Broadcast Ratings: CBS Surges to Victory With Final Four Coverage
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for saturday, march 31, 2012)

Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (14.94 million viewers, #1; adults 18-49: 5.0, #1) rode the ratings wave of the "NCAA Men's Basketball Championship" (14.94 million viewers, #1; adults 18-49: 5.0, #1) as the Final Four dominated the night.

The silver then went to ABC (3.09 million viewers, #2; adults 18-49: 0.9, #T2) with its mix of "Shark Tank" (2.79 million viewers, #5; adults 18-49: 0.8, #T4) and another two-hour "20/20: My Extreme Affliction" (3.24 million viewers, #4; adults 18-49: 0.9, #3).

Next up was FOX (3.03 million viewers, #3; adults 18-49: 0.9, #T2) with the return of "Cops" (3.40 million viewers, #3; adults 18-49: 1.1, #2) followed by a repeat of "Bones" (2.66 million viewers, #6; adults 18-49: 0.8, #T4).

And finally, the miniscule debut of "Escape Routes" (1.12 million viewers, #8; adults 18-49: 0.2, #8) lead into a new "The Firm" (2.08 million viewers, #7; adults 18-49: 0.3, #7) and a repeat of "Law & Order: Special Victims Unit" (3.41 million viewers, #2; adults 18-49: 0.7, #6) on NBC (2.21 million viewers, #4; adults 18-49: 0.4, #4).

In late-night metered market ratings (via NBC's press release):

An encore telecast of "Saturday Night Live" (3.3/8 in metered-market households) with host Katy Perry and musical guest Robyn, dominated its time period. "SNL" was the night's #1 non-sports telecast in metered-market households, ahead of all primetime entertainment programs on ABC, NBC and Fox.

In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 1.9 rating, 8 share in adults 18-49. It's the top Local People Meter result for an "SNL" encore since February 23 (with host Charlie Day and musical guest Maroon 5, 2.3/10). "SNL" was the night's #1 entertainment telecast in the Local People Meters, ahead of all primetime non-sports programs on ABC, NBC and Fox.

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/2/11):

CBS (14.96 million viewers, #1; adults 18-49: 4.7, #1) dominated the night thanks to its penultimate night of "NCAA Men's Basketball Championship" (14.96 million viewers, #1; adults 18-49: 4.7, #1) coverage.

FOX (4.38 million viewers, #3; adults 18-49: 1.3, #2) then claimed a distant second place with its mainstays "Cops" (4.08 million viewers, #5; adults 18-49: 1.3, #3) and "America's Most Wanted" (4.69 million viewers, #3; adults 18-49: 1.4, #2).

Next up was ABC (3.91 million viewers, #4; adults 18-49: 1.2, #3) with a rebroadcast of "Transformers" (3.91 million viewers, #6; adults 18-49: 1.2, #4).

And finally, repeats of "Harry's Law" (3.74 million viewers, #7; adults 18-49: 0.4, #7), "Law & Order: Los Angeles" (4.53 million viewers, #4; adults 18-49: 0.7, #6) and "Law & Order: Special Victims Unit" (5.17 million viewers, #2; adults 18-49: 1.1, #5) on NBC (4.48 million viewers, #2; adults 18-49: 0.7, #4) rounded out the evening.

In late-night metered market ratings (via NBC's press release):

"Saturday Night Live" (5/0/12 in metered-market households), hosted by Elton John with musical guests Elton John and Leon Russell, dominated its time period. "SNL" was the #1 non-sports telecast of the night in metered-market households ahead of all primetime entertainment programs on ABC, CBS, NBC or Fox.

In the 25 markets with Local People Meters, "Saturday Night Live" averaged a 2.6 rating, 11 share in adults 18-49, making it the #1 non-sports telecast of the night, outscoring all primetime entertainment programs on ABC, CBS, NBC and Fox.

Source: Nielsen Media Research





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