[04/03/12 - 11:32 AM]
Nickelodeon's 25th Annual Kids' Choice Awards Tops the Week in Basic Cable, Reaches More Than 11 Million Viewers
Nickelodeon spins the numbers for the week of March 26-April 1.

[via press release from Nickelodeon]



Post-KCA Airing of How to Rock Scores Series' Best Ratings Ever

NEW YORK - April 3, 2012 - Nickelodeon's 25th Annual Kids' Choice Awards was a slime-filled extravaganza watched by more than 11 million total viewers over this past weekend. Hosted by Will Smith, the Saturday-night live premiere (March 31, 8p.m. all times ET/PT) ranks as basic cable's number-one telecast for the week (3/26-4/1), averaging 6.2 million total viewers. It also took the top spot for the week with kids and tweens on all TV, averaging a 7.9/2.8 million K2-11, 11.0/2.3 million K6-11 and 11.3/2.3 million T9-14.

Additionally, the show's 10 p.m. airing on Saturday averaged a solid 3.1/1.1 million K2-11 and brought in more than 2.5 million total viewers, followed by a Sunday, April 1, noon airing that scored a strong 3.8/1.3 million K2-11 and also more than 2.5 million total viewers.

The star-studded telecast scored the most votes ever with a record 223 million (+11%, over last year). Votes were cast from Feb. 23 - March 31, across Nick.com, Nick's mobile site, brand-new iPhone/iPad/iPod Touch apps, an iPad-optimized site, an application on Nick's Facebook page and via Twitter and custom hash tags. Nickelodeon's digital platforms celebrated their highest trafficked day ever on March 31, reaching over 2.3+ million visitors across the net's website, Facebook page, mobile and tablet sites and mobile apps (+10%). Also, the audience for the live simulcast of Countdown to Kids' Choice posted double-digit increases (+39%) across these digital platforms over last year.

Nickelodeon's 25th Annual Kids' Choice Awards featured First Lady Michelle Obama who presented Taylor Swift with this year's The Big Help Award; slimings of Halle Berry, Taylor Lautner, Chris Colfer, The Big Show, The Miz, Santino Marella, Justin Bieber and host Smith. The show also featured Chris Rock, Robert Downey Jr., Emma Stone, Andrew Garfield, Zac Efron, Josh Hutcherson, Jaden Smith, Willow Smith, Jada Pinkett Smith, Heidi Klum, Cee Lo Green, Nicki Minaj, Taylor Lautner, Ludacris, Cody Simpson, Sarah Hyland, Ariel Winter and Nolan Gould. Musical performances included Katy Perry, performing her hit single "Part of Me," UK Pop sensation One Direction, who belted out "What Makes You Beautiful" and a preshow performance by Keke Palmer and Max Schneider, who performed "Me and You Against the World," from Nickelodeon's upcoming original TV movie, Rags.

Internationally, the 2012 KCAs delivered strong preliminary results across the board. This year's show was the highest-rated KCA ever among kids in all international markets analyzed to date, with several markets up double digits over last year: UK was up +18%, Germany up +40%, and Australia up +28. The KCAs also was the number-one show in its time slot among kids' channels in the Netherlands, UK and Australia. This year, Nickelodeon extended voting for the KCA to more countries and platforms than ever before, drawing more than 39 million votes from fans outside the US - a triple-digit increase from last year's tally of 7 million.

Following the KCAs was a brand-new episode of Nick's latest live-action series How to Rock (9:30 p.m. ET/PT), which set a ratings record for the series with tweens and total viewers and ranks as the week's number-two telecast with all kids and tweens on all TV (second only to the KCAs). The half-hour episode drew 4.4 million total viewers and posted double-digit increases over the series' season-to-date average, with a 5.7/2 million K2-11 (+37%), 8.1/1.7 million K6-11 (+41%), 8.5/1.8 million T9-14 (+51%).

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA - News, VIA.B - News).

  [april 2012]  


most recent ratings | view all posts
[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.