or


[04/05/12 - 03:38 PM]
NBA Doubleheader & MLB Opener Make for Big Night for ESPN TV & Digital Platforms
ESPN spins the numbers for Wednesday, April 4.

[via press release from ESPN]

NBA Doubleheader & MLB Opener Make for Big Night for ESPN TV & Digital Platforms

Last night's convergence of the Opening Night of Major League Baseball on ESPN and a key NBA doubleheader across ESPN2 and ESPN led to a big night on ESPN's television and digital platforms. The highlights include:

· the highest rated NBA game ever on ESPN2 boosting the network to winning the night among networks, cable or broadcast, among M18-34

· ESPN's highest-rated MLB game ever in Miami, with national audience up four percent vs. last year

· and the highest rated market for MLB's Opening Night in five years, a 15.9 in St. Louis.

The baseball game on ESPN -- the St. Louis Cardinals visiting the new-look Miami Marlins - averaged 2,416,000 viewers (P2+), an increase of four percent compared to last year's Opening Night (San Francisco - Los Angeles Dodgers). Both games drew a 1.8 household rating. The NBA game that followed - a battle of the Staples Center, Los Angeles Lakers vs. Los Angeles Clippers - drew a strong 1.9 rating; outperforming the network's season average for NBA games by 27% (1.5 season to date). The telecast average 2,421,000 viewers.

On ESPN2, the early evening NBA contest with the league-leading Oklahoma City Thunder visiting the Miami Heat, delivered a 2.3 rating, the network's best rating for any programming in 2012. Since the start of 2010, only one weeknight prime-time telecast has done better on ESPN2 (NFL Draft, April 23, 2010, 2.6). It also is the best NBA rating ever on ESPN2, regular season or playoffs (54 games since 2002, previous record: Sacramento at Dallas Western Conference Semifinals Game 1 on May 6, 2003, 1.7 rating). The game averaged 2,977,000 viewers. All ratings are according to Nielsen.

Based on the overnight ratings of metered markets:

· The MLB Opener - the first game in Marlins Park, won by the defending World Series Champion Cardinals 4-1 over Miami - registered a 5.4 rating in Miami, the highest ever for a regular-season ESPN MLB telecast in the market, and the second-highest for the game nationally.

· In St. Louis, the baseball game's 15.9 overnight rating was the highest for any metered market for an Opening Night telecast on ESPN or ESPN2 in the past five years (St. Louis garnered a 17.6 in 2007 for the Mets/Cardinals).

· The Oklahoma City/Miami NBA game on ESPN2 earned 5.9 in Oklahoma City, the third highest ever in that market for an NBA game on ESPN or ESPN2 (8.3 for Orlando/Oklahoma City on Christmas 2011, 8.0 for Miami/Oklahoma City on March 25, 2012).

ESPN's Digital Platforms

Wednesday's Oklahoma City/Miami Heat game on ESPN3 and WatchESPN across all platforms - computer, smartphone, tablet and Xbox - generated 6.1 million minutes, second only this NBA season to the Lakers vs. Knicks game February 10. It was also the second best game of the season on computers in terms of unique viewers and minutes.





  [april 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.