or


[04/06/12 - 08:44 AM]
ABC's Debut of "Scandal" Scores Best Retention of "Grey's" Audience in Over 3 Years
ABC spins the numbers for Thursday, April 5.

[via press release from ABC]

ABC's Debut of "Scandal" Scores Best Retention of "Grey's" Audience in Over 3 Years

Some early info on ABC's debut of Scandal, ahead of the regular press release.

Please Note: Heading into the Easter/Passover holiday weekend, overall Adult 18-49 TV Usage dropped -5% week to week on Thursday night.

Showing an impressive retention of its Grey's lead-in during the 10 o'clock hour, ABC's debut of Scandal more than doubled its freshman drama competition in the hour, leading NBC's Awake by 196% in Total Viewers and by 133% in Adults 18-49. In addition, the new drama won the hour with Women 18-49, beating out CBS' time-period veteran The Mentalist by 11%.

· Building 12% over ABC's February Sweep average in the hour, Scandal drew a 13-week high for ABC in the hour with Total Viewers - since 1/5/12.

· Scandal produced ABC's strongest Total Viewer retention (91%) in the hour coming out of an original Grey's Anatomy in over 3 years (since 2/12/09). In fact, it was ABC's best-ever viewer retention in the hour for a non-crossover episode with Grey's.

Quick Take for Thursday, April 5, 2012 (Fast Affiliate Live + Same Day Ratings)

From 8-9pm, ABC's "Missing" Beats NBC's Comedies in Viewers and Young Adults

Doubling its Adult 18-49 Lead-in, "Grey's" Finishes in a Near Tie for No. 1 in its Hour

Dominating its Freshman Drama Competition in the 10pm Hour, ABC's Debut of "Scandal" Scores the Best Viewer Retention of "Grey's" in More Than 3 Years

Please Note: Heading into the Easter/Passover holiday weekend, overall Adult 18-49 TV Usage dropped -5% week to week on Thursday night (33.4% vs. 35.1%).

"Missing" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., up against Fox's "American Idol" and CBS' first-run comedies ("The Big Bang Theory"/"Rules of Engagement"), ABC's "Missing" (7.2 million and 1.4/5) more than doubled the audience (+140%) of NBC's original comedy block and led by 8% in Adults 18-49 ("Community"/"30 Rock" = 3.0 million and 1.3/4).

· Despite facing depressed holiday viewing levels in the hour, "Missing" retained 100% of its week-ago audience with Adults 18-34, Women 18-34 and key Men (M18-34/M18-49)

"Grey's Anatomy" (9:00-10:00 p.m.)

Doubling its Adult 18-49 lead-in at 9:00 p.m., ABC's "Grey's Anatomy" finished in a virtual tie for the lead in the hour with CBS' "Person of Interest" (2.8/8 vs. 2.9/8 - pacing within 1-tenth of a rating point and tied in audience share), while beating Fox's "Idol"-driven "Touch" by 22% (2.3/7). In addition, "Grey's" stood as Thursday's No. 1 TV show in Women 18-34.

"Scandal" (10:00-11:00 p.m.)

Showing impressive retention of its "Grey's" lead-in during the 10 o'clock hour, ABC's debut of "Scandal" more than doubled its freshman drama competition, defeating NBC's "Awake" by 196% in Total Viewers (7.4 million vs. 2.5 million) and by 133% in Adults 18-49 (2.1/6 vs. 0.9/3). In addition, the new drama won the hour with Women 18-49, beating out CBS' time-period veteran "The Mentalist" by 11% (3.0/8 vs. 2.7/7). And among Women 18-34, "Scandal" outdelivered "The Mentalist" by an even wider margin of 36% (1.9/6 vs. 1.4/5).

· Building 12% over ABC's February Sweep average in the hour (7.4 million vs. 6.6 million), "Scandal" marked a 13-week high for ABC in the time period with Total Viewers - since 1/5/12.

· "Scandal" produced ABC's strongest Total Viewer retention (91%) in the hour coming out of an original "Grey's Anatomy" in over 3 years (since 2/12/09). In fact, it was ABC's best-ever viewer retention in the hour for a non-crossover episode with "Grey's."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 04/05/12.





  [april 2012]  
S
M
T
W
T
F
S


· AWAKE (NBC)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· SCANDAL (ABC)





most recent ratings | view all posts
[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 08:35 AM]
Tuesday's Broadcast Ratings: "Got Talent" Once Again Keeps NBC on Top
The Peacock wins the night in adults 18-49 as well as total viewers.

[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/27/16 - 01:44 PM]
ESPN Films' "O.J.: Made in America" Seen by More than 35 Million People
ESPN spins the numbers for the series to date.

[06/27/16 - 12:48 PM]
TV One's June 14 Episode of Docu-Series "Rickey Smiley for Real" Is Most Watched Episode of the Series Among Key Demos
TV One further spins the numbers for Tuesday, June 14.

[06/27/16 - 08:37 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Lineup Opens on Top
The Alphabet's "$100,000 Pyramid" leads the night in both total viewers and adults 18-49.

[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "In an Instant" and the Peacock's "U.S. Olympic Trials" coverage lead the night among adults 18-49.

[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.

[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.

[06/24/16 - 12:03 PM]
Travel Channel's "Expedition Unknown" Posts Highest-Rated Episode of Second Season
Travel Channel spins the numbers for Wednesday, June 22.

[06/24/16 - 09:30 AM]
"Good Witch" Season Finale Delivers Hallmark Channel's Highest-Rated and Most-Watched Episode of the Season
The Hallmark Channel further spins the numbers for Sunday, June 19.