[04/10/12 - 10:26 AM]
Disney Channel Sweeps TV's #1 Total Day Ranking Across Target Kids 2-11, Kids 6-11 and Tweens 9-14 Demographics
Disney Channel spins the numbers for the week of April 2-8.

[via press release from Disney Channel]

Ratings Highlights April 2 - 8, 2012 - Final National Ratings

Disney Channel Sweeps TV's #1 Total Day Ranking Across Target Kids 2-11, Kids 6-11 and Tweens 9-14 Demographics; Is Cable TV's #1 Network in Total Viewers for the 4th Time in the Previous 5 Weeks

~ Extends Record #1 Streak to 43 Consecutive Weeks in Kids 6-11 and Tweens 9-14

~ Is the #1 TV Network in Kids 2-11 for the 5th Time in the Prior 6 Weeks

Levies its Largest Competitive Advantage Over Nickelodeon Ever in Kids 2-11; Generates Double-Digit Percent Advantage for the 22nd Consecutive Week in Kids 6-11, and for the 24th Consecutive Week in Tweens 9-14

Fronted by an All-New "Phineas and Ferb," the Week's #1 TV Telecast, Disney Channel Owns the Top 5 Telecasts in Kids 2-11 and 14 of the Top 15 in Kids 6-11

Disney Channel: Total Day and Prime Highlights

During the week of April 2, 2012, Disney Channel ranked as cable TV's #1 network in Total Day in Total Viewers (1.59 million), and delivered a clean sweep as TV's #1 network across all target kid demos, Kids 2-11 (937,000/2.3 rating), Kids 6-11 (617,000/2.5 rating) and Tweens 9-14 (488,000/2.0 rating), extending the network's impressive winning streak to 43 consecutive weeks the 6-11 and 9-14 demos (dates back to June 13, 2011). Moreover, this marked Disney Channel's 5th time in the previous 6 weeks to rank #1 in Kids 2-11, and the 4th time in the previous 5 weeks ranking as the #1 cable TV network in Total Viewers.

Disney Channel generated its largest competitive advantage over Nickelodeon in the network's history in Kids 2-11 (+14% - 937,000 vs. 819,000), and exceeded the key competitor by double-digit percent margins for the 22nd consecutive week in Kids 6-11 (+34% - 617,000 vs. 459,000) and for the 24th consecutive week in Tweens 9-14 (+44% - 488,000 vs. 338,000).

· In Prime, Disney Channel stood as cable TV's #1 network on a weekly basis for the 359th consecutive week in Kids 6-11 (1.05 million/4.3 rating), or close to 7 years in the key demographic. In Tweens 9-14 (777,000/3.2 rating), the network posted its 94th straight #1 weekly ranking, and was #1 for the 356th time in the previous 359 weeks overall.

· Disney Channel held the week's Top 5 TV Telecasts in Kids 2-11:

· Disney Channel held the week's #1 TV Telecasts in Kids 6-11, and 14 of the Top 15 overall, led by:

[Source: NTI, U.S. ratings. Week of 4/2/12-4/8/12: Live + Same Day. Competitive rank streaks include ties based on rating.]

  [april 2012]  


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