[04/11/12 - 04:52 PM]
FX's "Justified" Disarms Previous Finales
FX spins the numbers for Tuesday, April 10.

[via press release from FX]


Season 3 Finale Most-Watched Season Finale In All Key Adult and Male Demos

Week-to-Week Finale Jumps +25% in Adults 18-49

Last night's Season 3 finale of FX's award-winning series Justified was its most-watched season finale in all key Adult and Male demos: A18-49 (1.35 million), M18-49 (926,000), P18-34 (596,000), M18-34 (420,000), P25-54 (1.43 million), and M25-54 (967,000). Week-to-week, A18-49 jumped +25% (1.35 million vs. 1.08 million), a 10 week high -- fueled by a +33% surge in M18-49 (926,000 vs. 697,000) as W18-49 jumped +11% (421,000 vs. 378,000). In fact, all remaining key demos experienced double digit growth from last week ranging from +14% to +48%. Total Viewers were up week-to-week +8% (2.67 million vs. 2.47 million) to post a 10 week high.

Moreover, the Season 3 finale was Justified most-watched telecast since its Season 2 premiere in M18-49 (926,000), P18-34 (596,000), M18-34 (420,000), P25-54 (1.43 million), and M25-54 (967,000).

Once the final Live+7 data for the entire season is released, we will send out another update. Based on average Live+Same Day to Live+7 DVR increase per episode for season 3 (+64% in Total Viewers and +75% in Adults 18-49), last night's season finale will likely be the most-watched episode of the season.

Source: Nielsen Live + Same Day Preliminary Nationals

  [april 2012]  


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