SEASON FIVE OF "GIULIANA & BILL" CONTINUES TO RESONATE WITH VIEWERS ON THE STYLE NETWORK
UP AN IMPRESSIVE 55% IN TOTAL VIEWERS SEASON OVER SEASON
LOS ANGELES - April 12, 2012 - The Style Network's hit docu-series "Giuliana & Bill" continues to resonate with viewers as season five's second episode on Tuesday, April 10, at 8pm ET/PT was up an impressive +55% in total viewers over the previous season, according to Nielsen. The series was also up +34% in the coveted W18-49 demo. Anchoring its place as appointment viewing, "Giuliana & Bill" continues to perform well on Style's new Tuesday night of programming. Compared to the prior four week time period average, "Giuliana & Bill" was up +158% among W18-49 and +145% among Total Viewers.
Season five of "Giuliana & Bill" is averaging 500,000 total viewers and 259,000 W18-49. The second episode delivered 472,000 total viewers and 235,000 W18-49. Compared to the first two episodes of season four, the series is up +68% among Total Viewers.
"Giuliana & Bill" airs Tuesday nights at 8pm ET/PT on Style. This season viewers have seen an intimate look at Giuliana's journey as she returns to work after her breast cancer diagnosis, leaving Bill to find balance with their new houseguests -- Giuliana's parents, Anna and Eduardo. Coming up this season the couple will celebrate the opening of their restaurant RPM Italian in Chicago, which features many of Giuliana's mother's, Mamma DePandi's, recipes. And while their immediate focus has been on Giuliana's recovery, the future is always top of mind for Giuliana and Bill as they continue to dream of one day starting a family.
"Giuliana & Bill" is produced by Comcast Entertainment Studios, a division of NBCUniversal. Executive producers are Robert Sizemore and Jay James for Comcast Entertainment Studios and Giuliana Rancic and Bill Rancic for You & I Productions. Renee G. Simon and Ruth Rafidi serve as network executives on the show.
Source: Nielsen, Live + Same Day - Giuliana & Bill #502 (Tues, 8P-9P, 04/12/12) vs. Giuliana & Bill #402 (Mon, 8P-9P, 7/25/11) P2+ and W18-49 Imp, Giuliana & Bill #502 (Tues, 8P-9P, 04/12/12) vs. Prior 4-Week Time Period Average (Tues, 8P-9P, 03/12/12-04/08/12) P2+ and W18-49 Imp, Giuliana & Bill #502 ranked against All Ad-Supported Cable Nets on Tues8P-9P (04/10/12) W18-49 cvg rtg.
About The Style Network
The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational life style programming. Style currently counts more than 78 million cable and satellite subscribers and is the fastest growing women's network in the U.S. MyStyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Tia & Tamera," "Jerseylicious," "Giuliana & Bill," "Glam Fairy" and "Big Rich Texas." The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For more information, visit www.myStyle.com. Follow us on Twitter at https://twitter.com/StyleNetPR.