or


[04/13/12 - 09:02 AM]
ABC's "Scandal" Builds on its Week-Ago Debut and Wins the 10pm Hour
ABC spins the numbers for Thursday, April 12.

[via press release from ABC]

ABC's "Scandal" Builds on its Week-Ago Debut and Wins the 10pm Hour

Some early info on ABC's Thursday, ahead of the regular press release.

From 8-9pm, up against Fox's American Idol and CBS comedies, ABC's Missing once again more than doubled the audience of NBC's original comedy block (+155% over Community/30 Rock) and tied among Adults 18-49. Picking up audience throughout its broadcast, the new ABC drama gained viewers (+4%) and young adults (+8%) from its first half-hour to its second half-hour.

· Missing's overall audience grew week to week by 10% week to hit a 3-week high. In addition, the freshman series drew 27% more viewers to the hour for ABC year to year, topping original programming on the year-ago night.

More than doubling its Adult 18-49 lead-in at 9pm (+107%), ABC's Grey's Anatomy moved up to #1 in its time period among Total Viewers and Adults 18-49. In fact among Adults 18-49, Grey's beat out Fox's Idol-driven Touch during the 9 o'clock hour by 26%. Additionally, Grey's stood as Thursday's #1 TV show across all key Women demos (W18-34/W18-49/W25-54).

· Grey's was up week to week in viewers (+7%) and young adults (+4%).

Continuing to exhibit solid retention of its Grey's lead-in during the 10 o'clock hour, ABC's Scandal ranked #1 among Adults 18-49 and Adults 25-54. In the hour, ABC's Scandal more than doubled its freshman drama competition, defeating NBC's Awake by 188% in Total Viewers, by 170% in Adults 25-54 and by 133% in Adults 18-49. In addition, the new drama won its slot among Women 18-49 and Women 25-54 for the 2nd week in a row.

· Bucking the general trend for new shows, ABC's Scandal was up over its week-ago debut across a number of key demos: Total Viewers (+3%), AD18-34 (+15%), AD18-49 (+5%) and AD25-54 (+4%).

· Scandal attracted ABC's largest audience in the time period in more than 3 months - since 1/5/12.

Quick Take for Thursday, April 12, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC's "Missing" Hits a 3-Week High in Viewers and Improves its Hour Year to Year

Rising Week to Week in Viewers and Adults 18-49, "Grey's" Ranks No. 1 at 9pm

Building on its Week-Ago Series Debut, ABC's "Scandal" Finishes No. 1 in its Hour

"Missing" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., up against Fox's "American Idol" and CBS comedies, ABC's "Missing" once again more than doubled the audience of NBC's original comedy block (7.9 million vs. 3.1 million - +155% over "Community"/"30 Rock") and tied among Adults 18-49 (1.4/4). Picking up audience throughout its broadcast, the new ABC drama gained viewers (+4% - 7.7 million to 8.0 million) and young adults (+8% - 1.3/4 to 1.4/4) from its first half-hour to its second half-hour.

· "Missing's" overall audience grew week to week by 10% to hit a 3-week high. In addition, the freshman series drew 27% more viewers to the hour for ABC year to year, topping original programming on the year-ago night ("Wipeout" on 4/14/11 = 6.2 million).

"Grey's Anatomy" (9:00-10:00 p.m.)

More than doubling its Adult 18-49 lead-in at 9:00 p.m. (+107%), ABC's "Grey's Anatomy" moved up to No. 1 in its time period among Total Viewers (8.8 million-tie) and Adults 18-49 (2.9/8). In fact among Adults 18-49, "Grey's" beat out Fox's "Idol"-driven "Touch" (2.3/6) during the 9 o'clock hour by 26%. Additionally, "Grey's" stood as Thursday's No. 1 TV show across all key Women demos (W18-34/W18-49/W25-54).

· "Grey's" was up week to week in viewers (+7%) and young adults (+4%).

"Scandal" (10:00-11:00 p.m.)

Continuing to exhibit solid retention of its "Grey's" lead-in during the 10 o'clock hour, ABC's "Scandal" ranked No. 1 among Adults 18-49 and Adults 25-54. In the hour, ABC's "Scandal" more than doubled its freshman drama competition, defeating NBC's "Awake" by 188% in Total Viewers (7.5 million vs. 2.6 million), by 170% in Adults 25-54 (2.7/7 vs. 1.0/3) and by 133% in Adults 18-49 (2.1/6 vs. 0.9/2). In addition, the new drama won its slot among key Women (W18-49/W25-54) for the 2nd week in a row.

· Bucking the general trend for new shows, ABC's "Scandal" was up over its week-ago debut across a number of key demos: Total Viewers (+3%), AD18-34 (+15%), AD18-49 (+5%) and AD25-54 (+4%).

· "Scandal" attracted ABC's largest audience in the time slot in over 3 months - since 1/5/12.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 04/12/12.





  [april 2012]  
S
M
T
W
T
F
S


· 30 ROCK (NBC)
· AMERICAN IDOL (ABC)
· AWAKE (NBC)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· MISSING (ABC)
· SCANDAL (ABC)
· TOUCH (FOX)





most recent ratings | view all posts
[06/03/25 - 03:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
For the 2nd week in a row, "Nightline" posted increases in Total Viewers, Adults 25-54 and Adults 18-49, turning in its strongest numbers across the board in more than 4 months.

[06/03/25 - 12:01 PM]
Netflix Top 10 Week of May 26: "Sirens" Enchants Top 10 Again, "Adolescence" Jumps to No. 2 on Most Popular
Also in English TV, "Cold Case: The Tylenol Murders" debuted at No. 2, as the three-part documentary series reexamined a string of unsolved murders tied to the over-the-counter painkiller that triggered a national panic in the '80s (11.9 million views).

[06/03/25 - 10:05 AM]
FOX MLB Scores 2.2 Million Viewers for 18-2 Yankees-Dodgers Blowout
The network's "Baseball Night in America" coverage was up 16% versus last year's FOX MLB regular-season average, despite heavy competition.

[06/03/25 - 09:40 AM]
ESPN Delivers Two of the Three Most-Watched Women's College World Series Non-Finals Games on Record
UCLA versus Tennessee delivered the largest softball audience in a decade.

[06/03/25 - 09:28 AM]
ESPN's Most-Watched Season of "Sunday Night Baseball" in Eight Years
The June 1 edition was the most-watched in seven years, since August 2018.

[06/03/25 - 07:32 AM]
Mega-Hit "Rock the Block" Delivers Another Standout Season for HGTV
The seven-episode run averaged a .66 live plus three-day rating among Adults 25-54 and a .84 live plus three-day rating among Women 25-54.

[06/02/25 - 01:00 PM]
"Saturday Night Live" Is the #1 Broadcast Entertainment Series for the 2024-25 Season in the 18-49 Demo
The 50th season of "Saturday Night Live" averaged 8.1 million viewers (L7) across all platforms.

[05/28/25 - 02:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board: Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience in 12 weeks.

[05/28/25 - 01:29 PM]
Mets-Dodgers Produces FOX's Most-Watched Baseball Telecast This Season
Through seven telecasts, FOX Saturday baseball coverage is up +10% over last year.

[05/28/25 - 11:35 AM]
"The American Music Awards" Hosted by Jennifer Lopez Posts Largest Audience Since 2019
The live broadcast delivered 4.73 million viewers, up +34% from its last live broadcast in 2022 (airing November 20, 2022, on ABC).

[05/28/25 - 10:19 AM]
ESPN's "Sunday Night Baseball" Averaged 1.7 Million Viewers for NLCS Rematch Featuring Los Angeles Dodgers vs New York Mets
Said telecast was up 11% versus last year's "Sunday Night Baseball" average.

[05/28/25 - 07:52 AM]
Formula 1 Monaco Grand Prix Telecast on ABC Attracts Largest Live Audience Ever for Iconic Event
The audience broke the event's record viewership of 2.0 million that watched last year's race, with viewership peaking at 2.6 million during the 10:30-10:45 a.m. quarter hour.

[05/28/25 - 06:05 AM]
"The Chi" Season Seven Premiere Scores Two Million Cross-Platform Viewers
The season seven premiere scored two million cross-platform viewers, making the season seven premiere the most-streamed in the series' history, up +2% on streaming versus last season.

[05/27/25 - 12:01 PM]
Netflix Top 10 Week of May 19: "Sirens" Makes a Splash with No. 1 Debut
The limited series starring Julianne Moore, Meghann Fahy, Milly Alcock, and Kevin Bacon debuted in the No. 1 spot in English TV this week, claiming 16.7 million views in just four days and arriving in the Top 10 in all countries.

[05/26/25 - 01:09 PM]
Influx of Viewers Raises Global Audience to Over 90 Million for "The Last of Us"
In the U.S., the season 2 finale last night saw 3.7 million cross-platform viewers.