or


[04/13/12 - 09:02 AM]
ABC's "Scandal" Builds on its Week-Ago Debut and Wins the 10pm Hour
ABC spins the numbers for Thursday, April 12.

[via press release from ABC]

ABC's "Scandal" Builds on its Week-Ago Debut and Wins the 10pm Hour

Some early info on ABC's Thursday, ahead of the regular press release.

From 8-9pm, up against Fox's American Idol and CBS comedies, ABC's Missing once again more than doubled the audience of NBC's original comedy block (+155% over Community/30 Rock) and tied among Adults 18-49. Picking up audience throughout its broadcast, the new ABC drama gained viewers (+4%) and young adults (+8%) from its first half-hour to its second half-hour.

· Missing's overall audience grew week to week by 10% week to hit a 3-week high. In addition, the freshman series drew 27% more viewers to the hour for ABC year to year, topping original programming on the year-ago night.

More than doubling its Adult 18-49 lead-in at 9pm (+107%), ABC's Grey's Anatomy moved up to #1 in its time period among Total Viewers and Adults 18-49. In fact among Adults 18-49, Grey's beat out Fox's Idol-driven Touch during the 9 o'clock hour by 26%. Additionally, Grey's stood as Thursday's #1 TV show across all key Women demos (W18-34/W18-49/W25-54).

· Grey's was up week to week in viewers (+7%) and young adults (+4%).

Continuing to exhibit solid retention of its Grey's lead-in during the 10 o'clock hour, ABC's Scandal ranked #1 among Adults 18-49 and Adults 25-54. In the hour, ABC's Scandal more than doubled its freshman drama competition, defeating NBC's Awake by 188% in Total Viewers, by 170% in Adults 25-54 and by 133% in Adults 18-49. In addition, the new drama won its slot among Women 18-49 and Women 25-54 for the 2nd week in a row.

· Bucking the general trend for new shows, ABC's Scandal was up over its week-ago debut across a number of key demos: Total Viewers (+3%), AD18-34 (+15%), AD18-49 (+5%) and AD25-54 (+4%).

· Scandal attracted ABC's largest audience in the time period in more than 3 months - since 1/5/12.

Quick Take for Thursday, April 12, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC's "Missing" Hits a 3-Week High in Viewers and Improves its Hour Year to Year

Rising Week to Week in Viewers and Adults 18-49, "Grey's" Ranks No. 1 at 9pm

Building on its Week-Ago Series Debut, ABC's "Scandal" Finishes No. 1 in its Hour

"Missing" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., up against Fox's "American Idol" and CBS comedies, ABC's "Missing" once again more than doubled the audience of NBC's original comedy block (7.9 million vs. 3.1 million - +155% over "Community"/"30 Rock") and tied among Adults 18-49 (1.4/4). Picking up audience throughout its broadcast, the new ABC drama gained viewers (+4% - 7.7 million to 8.0 million) and young adults (+8% - 1.3/4 to 1.4/4) from its first half-hour to its second half-hour.

· "Missing's" overall audience grew week to week by 10% to hit a 3-week high. In addition, the freshman series drew 27% more viewers to the hour for ABC year to year, topping original programming on the year-ago night ("Wipeout" on 4/14/11 = 6.2 million).

"Grey's Anatomy" (9:00-10:00 p.m.)

More than doubling its Adult 18-49 lead-in at 9:00 p.m. (+107%), ABC's "Grey's Anatomy" moved up to No. 1 in its time period among Total Viewers (8.8 million-tie) and Adults 18-49 (2.9/8). In fact among Adults 18-49, "Grey's" beat out Fox's "Idol"-driven "Touch" (2.3/6) during the 9 o'clock hour by 26%. Additionally, "Grey's" stood as Thursday's No. 1 TV show across all key Women demos (W18-34/W18-49/W25-54).

· "Grey's" was up week to week in viewers (+7%) and young adults (+4%).

"Scandal" (10:00-11:00 p.m.)

Continuing to exhibit solid retention of its "Grey's" lead-in during the 10 o'clock hour, ABC's "Scandal" ranked No. 1 among Adults 18-49 and Adults 25-54. In the hour, ABC's "Scandal" more than doubled its freshman drama competition, defeating NBC's "Awake" by 188% in Total Viewers (7.5 million vs. 2.6 million), by 170% in Adults 25-54 (2.7/7 vs. 1.0/3) and by 133% in Adults 18-49 (2.1/6 vs. 0.9/2). In addition, the new drama won its slot among key Women (W18-49/W25-54) for the 2nd week in a row.

· Bucking the general trend for new shows, ABC's "Scandal" was up over its week-ago debut across a number of key demos: Total Viewers (+3%), AD18-34 (+15%), AD18-49 (+5%) and AD25-54 (+4%).

· "Scandal" attracted ABC's largest audience in the time slot in over 3 months - since 1/5/12.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 04/12/12.





  [april 2012]  
S
M
T
W
T
F
S


· 30 ROCK (NBC)
· AMERICAN IDOL (ABC)
· AWAKE (NBC)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· MISSING (ABC)
· SCANDAL (ABC)
· TOUCH (FOX)





most recent ratings | view all posts
[08/20/25 - 11:07 AM]
Alicia Silverstone-Led Crime Drama "Irish Blood" Is the Biggest New Series Premiere in Acorn TV History
The August 11 premiere also drove the biggest day of subscriber sign-ups on Acorn TV's direct-to-consumer platforms in nearly two years.

[08/19/25 - 04:03 PM]
FX's "Alien: Earth" Premiere Episode Launches with 9.2 Million Views Globally After Six Days of Streaming
Future episodes of the eight-episode season will premiere each following Tuesday on Hulu beginning at 8 p.m. ET and on FX at 8 p.m. ET/PT.

[08/19/25 - 12:01 PM]
Netflix Top 10 Week of August 11: "Wednesday" Charms at No. 1 For Another Top 10 Week
"Fit for TV: The Reality of the Biggest Loser," a three-part documentary exploring the reality show's biggest scandals, debuted at No. 2 in English TV with 7.5 million views.

[08/19/25 - 10:13 AM]
NBC Sports Delivers Most-Watched Premier League Opening Weekend in U.S., Headlined by Record-Setting Manchester United-Arsenal Match on NBC & Peacock
The Manchester United-Arsenal match on NBC, Peacock, and NBC Sports Digital platforms on Sunday, featuring 2024-25 PL runner-up Arsenal earning a 1-0 victory, averaged 2.0 million viewers.

[08/19/25 - 09:03 AM]
FOX Sports Delivers Network's Most-Watched NFL Preseason Game Since 2021
This past Sunday, 5.1 million viewers tuned in to FOX's preseason coverage of the Chicago Bears 38-0 victory over the Buffalo Bills.

[08/14/25 - 01:33 PM]
With 5 Million Cross-Platform U.S. Viewers in Its First Three Days, Sunday's Season Finale Episode of "The Gilded Age" Is the Fifth Consecutive Episode to Clinch a Series High
This season is well on track to become the most watched of the series.

[08/12/25 - 12:01 PM]
Netflix Top 10 Week of August 4: "Wednesday" Wins the Week - Season 2 Snaps Its Way to No. 1 in Top 10
Like the view from the top of El Capitan, "Untamed" held its place among the metaphorical clouds of the English TV List, now in the No. 3 spot with 7.2 million views.

[08/12/25 - 07:44 AM]
August 10 Edition of ESPN "Sunday Night Baseball Presented by Capital One" Draws Nearly Two Million Viewers for Chicago Cubs vs. St. Louis Cardinals Game
The audience peaked with 2,115,000 viewers at 9:15 p.m. ET.

[08/08/25 - 09:10 AM]
"Live with Kelly and Mark" Notches Summertime Win with Best Total Viewer Audience in Over Three Months
In addition, the show earned its best rating among Households in nine weeks and its best numbers among both Women 18-49 and Women 25-54 in five weeks.

[08/05/25 - 12:01 PM]
Netflix Top 10 Week of July 28: "Happy Gilmore 2" Continues to Swing Big at No. 1 in This Week's Top 10
The Yosemite National Park-set thriller "Untamed" maintained the No. 1 spot on the English TV List for a third week with another 12.2 million views added to its accumulated 59.6 million total.

[08/05/25 - 11:01 AM]
ESPN's "Sunday Night Baseball" Featuring the Detroit Tigers vs. Philadelphia Phillies Averaged 2 Million Viewers - Up 72% from Last Year's Comparable Game
"Sunday Night Baseball" is averaging 1,680,000 million viewers, up seven percent from last year.

[08/05/25 - 10:27 AM]
ABC Airs One of Its Most-Watched WNBA Games This Season
The Indiana Fever's win over the Seattle Storm averaged 1.6 million viewers, peaking with 2.0 million.

[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).

[08/01/25 - 10:15 AM]
"Big Brother" Watched by Nearly 26 Million Unique Viewers
On Paramount+, the series ranks as the #1 unscripted program and #7 program overall in reach and total time spent since its July 10 premiere.

[07/30/25 - 04:01 PM]
"South Park" Season 27 Premiere Surges with Nearly 6M Cross-Platform Viewers and Biggest Share in Over 25 Years
Tune-in tonight, July 30, for an encore airing of the premiere episode, "Sermon on the 'Mount," with a new episode airing Wednesday, August 6 at 10 p.m. ET on Comedy Central and next day on Paramount+.