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[04/14/12 - 09:59 AM]
Friday's Broadcast Ratings: CBS Is the "Boss" in Viewers, Demos
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, april 13, 2012)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (7.45 million viewers, #1; adults 18-49: 1.5, #T1) was the top draw on Friday thanks to a new "Undercover Boss" (6.99 million viewers, #2; adults 18-49: 1.7, #1) and the two-hour special "ACM Presents: Lionel Richie and Friends - In Concert" (7.68 million viewers, #1; adults 18-49: 1.4, #T5).

ABC (5.18 million viewers, #2; adults 18-49: 1.5, #T1) however shared the demo crown with its original mix of "Shark Tank" (5.60 million viewers, #3; adults 18-49: 1.6, #T2), "Primetime: What Would You Do?" (4.76 million viewers, #6; adults 18-49: 1.4, #T5) and "20/20" (5.19 million viewers, #4; adults 18-49: 1.6, #T2).

Next up was NBC (4.81 million viewers, #3; adults 18-49: 1.2, #3) with a repeat of "Who Do You Think You Are?" (4.73 million viewers, #8; adults 18-49: 0.9, #T8) followed by new episodes of "Grimm" (4.95 million viewers, #5; adults 18-49: 1.6, #T2) and "Dateline NBC" (4.75 million viewers, #7; adults 18-49: 1.1, #7).

Meanwhile, FOX (3.13 million viewers, #4; adults 18-49: 0.9, #4) offered up new episodes of "The Finder" (3.37 million viewers, #9; adults 18-49: 0.9, #T8) and "Fringe" (2.90 million viewers, #10; adults 18-49: 0.9, #T8) - both series lows.

And finally on The CW (0.94 million viewers, #5; adults 18-49: 0.3, #5), repeats of "Nikita" (0.91 million viewers, #12; adults 18-49: 0.3, #12) and "Supernatural" (0.97 million viewers, #11; adults 18-49: 0.4, #11) closed out the evening.

Week-to-week changes (adults 18-49):
+23.08% - Grimm
+6.67% - Shark Tank (vs. 3/23/12)
+6.67% - 20/20
0.00% - Dateline NBC
-5.56% - Undercover Boss
-10.00% - Fringe
-12.50% - Primetime: What Would You Do?
-18.18% - The Finder

Year-to-year changes (adults 18-49):
+88.89% - Undercover Boss (vs. Chaos)
+33.33% - ACM Presents: Lionel Richie and Friends - In Concert (vs. CSI: NY (Repeat)/Blue Bloods (Repeat))
+14.29% - Grimm (vs. Dateline NBC)
+6.67% - Shark Tank
+6.67% - 20/20
0.00% - Primetime: What Would You Do?
-21.43% - Dateline NBC
-30.77% - Fringe
-40.00% - The Finder (vs. Kitchen Nightmares)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's combo of "Nightline," 3.2/7; and "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.5/2; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-4) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.1/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters

[NOTE: Today's numbers are courtesy of TVMediaInsights.com due to delays from our usual sources.]


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/15/11):

ABC (4.90 million viewers, #3; adults 18-49: 1.5, #1) took the demo crown on Friday thanks to new episodes of "Shark Tank" (5.36 million viewers, #5; adults 18-49: 1.5, #T1), "Primetime: What Would You Do?" (4.26 million viewers, #7; adults 18-49: 1.4, #T4) and "20/20" (5.09 million viewers, #6; adults 18-49: 1.5, #T1).

FOX (3.72 million viewers, #4; adults 18-49: 1.4, #2) then snagged the silver with the return of "Kitchen Nightmares" (3.80 million viewers, #8; adults 18-49: 1.5, #T1) and "Fringe" (3.63 million viewers, #9; adults 18-49: 1.3, #6).

Next up was NBC (4.97 million viewers, #2; adults 18-49: 1.2, #3) with the season premiere of "Friday Night Lights" (3.51 million viewers, #10; adults 18-49: 0.9, #T10) and a new two-hour "Dateline NBC" (5.70 million viewers, #3; adults 18-49: 1.4, #T4).

Meanwhile, CBS (6.90 million viewers, #1; adults 18-49: 1.0, #4) offered up week three of "Chaos" (5.52 million viewers, #4; adults 18-49: 0.9, #T10) alongside repeats of "CSI: NY" (7.30 million viewers, #2; adults 18-49: 1.1, #7) an d"Blue Bloods" (7.88 million viewers, #1; adults 18-49: 1.0, #T8).

And finally, the return of "Smallville" (2.33 million viewers, #11; adults 18-49: 1.0, #T8) and "Supernatural" (2.20 million viewers, #12; adults 18-49: 0.9, #T10) on The CW (2.27 million viewers, #5; adults 18-49: 0.9, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Shark Tank (25.00%), 20/20 (0.00%), Kitchen Nightmares (0.00% vs. 3/25/11), Dateline NBC (0.00%), Primetime: What Would You Do? (0.00%), Smallville (0.00%), Chaos (0.00%), Supernatural (-10.00%), Fringe (-13.30% vs. 3/25/11).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.3/8; CBS's "Late Show with David Letterman," 2.6/6; and ABC's combo of "Nightline," 3.2/7; and "Jimmy Kimmel Live," 1.4/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.1/5; "Late Show," 0.7/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.7/5 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49 with an encore) topped "Late Late Show" (0.4/2).

At 1:35 a.m., Last Call with Carson Daly" averaged a 1.0/4 with an encore in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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