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[04/17/12 - 10:36 AM]
Disney Channel Sweeps TV's #1 Total Day Ranking for the 2nd Straight Week Across Target Kids 2-11, Kids 6-11 and Tweens 9-14 Demographics
Disney Channel spins the numbers for the week of April 9-15.
[via press release from Disney Channel]

Ratings Highlights April 9 - 15, 2012 - Final National Ratings

Disney Channel Sweeps TV's #1 Total Day Ranking for the 2nd Straight Week Across Target Kids 2-11, Kids 6-11 and Tweens 9-14 Demographics

~Marks Record 44th Consecutive Week at #1 in Kids 6-11 and Tweens 9-14

~ Is the #1 TV Network in Kids 2-11 for the 6th Time in the Previous 7 Weeks

Ranks as Cable TV's #1 Network in Total Viewers for the 2nd Consecutive Week, and for the 5th Time in the Previous 6 Weeks

Tops Nickelodeon by Double-Digit Percentages for the 2nd Straight Week in Kids 2-11; Marks 1st Time Ever Boasting Double-Digit Edge for 2 Consecutive Weeks

"A.N.T. Farm" and "Shake It Up" Are TV's Top 2 TV Telecasts in Kids 6-11 and Tweens 9-14; "Fish Hooks" is TV's #1 Animated Telecast in Kids 6-11

Disney Channel: Total Day and Prime Highlights

During the week of April 9, 2012, Disney Channel swept the competition in Total Day for the 2nd consecutive week, ranking as cable TV's #1 network in Total Viewers (1.60 million) and TV's #1 network across all core kid demographics, Kids 2-11 (931,000/2.3 rating), Kids 6-11 (618,000/2.5 rating) and Tweens 9-14 (499,000/2.1 rating). In fact, this marked Disney Channel's 44th consecutive week ranking as TV's #1 network on a total day basis in Kids 6-11 and Tweens 9-14 (dates back to June 13, 2011) and the 6th time in the previous 7 weeks in Kids 2-11. It was the #1 cable TV network in Total Viewers for the 5th time in the prior 6 weeks.

Disney Channel towered over Nickelodeon by double-digit percentages for the 23rd consecutive week in Kids 6-11 (+34% - 618,000 vs. 461,000), for the 25th consecutive week in Tweens 9-14 (+43% - 499,000 vs. 350,000), and for the 1st time in the network's history held a double-digit percent advantage for two straight weeks in Kids 2-11 (+10% - 931,000 vs. 846,000).

In Prime, Disney Channel was cable TV's #1 network on a weekly basis for the 360th consecutive week in Kids 6-11 (1.05 million/4.3 rating), or close to 7 years in the key demographic. In Tweens 9-14 (860,000/3.6 rating), the network posted its 95th straight #1 weekly ranking, and was #1 for the 357th time in the previous 360 weeks overall.

· Disney Channel held the week's Top 3 TV Telecasts in Kids 6-11, and 5 of the Top 6 overall:

· Disney Channel owned the week's Top 4 TV Telecasts in Tweens 9-14:

[Source: NTI, U.S. ratings. Week of 4/9/12-4/15/12: Live + Same Day. Competitive rank streaks include ties based on rating.]





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· ANT FARM (DISNEY)
· FISH HOOKS (DISNEY)
· SHAKE IT UP (DISNEY)




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