HALLMARK CHANNEL'S ORIGINAL MOVIE, "UNDERCOVER BRIDESMAID," SWEEPS OVER 2.4 MILLION VIEWERS OFF THEIR FEET WITH 1.5 HH RTG

Wedding bells rang during the Sunday, April 15th premiere of Hallmark Channel original movie, "Undercover Bridesmaid", as the film captivated audiences with a 1.5 HH rating. The film was the #2 rated ad-supported cable movie of the week in addition to the #2 movie of the day.

"Undercover Bridesmaid" ranked #7 in HH rating (1.5 rtg) for the the 8-10pm time period, boosting Hallmark Channel to be the 10th rated cable network in prime time for the day among HH (1.2 HH rtg).

Tanya Harsin (Burns), a highly-trained security guard who lost her zest for romance after being left at the altar, takes an assignment where she poses undercover as a bridesmaid to protect a tycoon's daughter from death threats before her big day in "Undercover Bridesmaid". Miserable at her job, Harsin struggles to blend in with the bubbly, girly bridesmaids while solving the case. Almost everyone at the wedding is a legitimate suspect, and this undercover bridesmaid must not lose control of her mission - even with the distraction of the groom's questionable, yet charming best friend Jake. Will she finally able to put the past behind her and give love a second chance? Stars Brooke Burns, Nicole Paggi, and Gregory Harrison.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. The top-tier program service is distributed through approximately 5,500 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to The Martha Stewart Show and other lifestyle content. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.

Source: The Nielsen Company, April 9 - April 15, 2011