BRAVO MEDIA DELIVERS MOST WATCHED APRIL IN NETWORK'S HISTORY AMONG ALL KEY DEMOS WITH DOUBLE DIGIT GROWTH
Bravo Digital And Mobile Record Best April Ever In Uniques & Video Streams
NEW YORK - May 1, 2012 - Powered by Original Programming, Bravo Media earned its best April in network history among all key demos, according to Nielsen. The network averaged 916,000 total viewers, up 10 percent compared to April 2011, and delivered 549,000 adults 18-49. Maintaining its No. 1 position as the most affluent, educated and engaged audience in cable entertainment, Bravo ranked No. 11 in primetime among all cable entertainment networks in the adult 18-49 demo for the month. For more information, visit www.BravoTV.com and follow us on Twitter at https://twitter.com/BravoPR.
Fans helped Bravo Digital record its best April ever in video streams and uniques, marking double digit growth up 50 percent and 20 percent respectively year-over-year. Bravo Mobile also delivered its best April ever in page views, unique visitors and streams, with a remarkable 75 percent increase in page views, 76 percent increase with unique visitors and an astounding 249 percent increase in streams compared to April 2011.
April's success was driven by the season four premiere of "The Real Housewives of New Jersey," which earned nearly 3 million total viewers, marked the network's most watched season premiere ever. Coupled with "The Real Housewives of Atlanta" reunion part three, which garnered an impressive 3.2 million total viewers, and "Watch What Happens Live" which drew 1.9 million total viewers, Bravo delivered its best Sunday night in network history on April 22.
On April 15, "Shahs of Sunset" earned its highest rated episode of the season with 1.8 million total viewers and 1.2 million adults 18-49. Both "Million Dollar Listing New York" and "Interior Therapy with Jeff Lewis" raked in over a million total viewers and earned their highest rated episodes of the season on April 25. On pace to deliver its highest rated season to date, "The Real Housewives of Orange County" is averaging 2.6 million total viewers and 1.7 adults 18-49. On April 26 "Don't Be Tardy for the Wedding," starring Atlanta Housewife Kim Zolciak, averaged 1.5 million total viewers for back-to-back premiere episodes.
Source: Nielsen Media Research, L7 data through 4/15/12 blended with LS through 4/29/12, NHI calendar, Press Prime- M-Su 8p-11p, cable entertainment ranks include all measured ad-supported cable entertainment networks that air in more than 50% of primetime (M-Su 8p-11p) through 4/29/12, best day stats based on LS data, single telecast stats based on LS except for L7 data for Shahs of Sunset. RHOC pacing based on L7 data through 4/10/12. Engagement Source: Nielsen TV Brand Effect. P18-49. 1/1/12-4/22/12. Includes all non-sports primetime programming. Ranked against all measured IAG cable networks. Upscale Source: Nielsen. 12/26/11-4/29/12. P18-49. M-Su 8p-11p. HHI $125K+ w/ 1+ College. AA VPVH. Most Current data. Ranked against all ad supported cable entertainment networks. Digital Source: Omniture SiteCatalyst. Period: April '11 vs. Apr '12.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.