or


[05/01/12 - 10:42 AM]
Disney XD Delivers its Most-Watched April in Prime Ever Across Target Demos
Disney XD spins the numbers for the month of April.

[via press release from Disney XD]

Ratings Highlights for April 2012 -- Final National Ratings

Disney XD Delivers its Most-Watched April in Prime Ever Across Target Demos

~Posts Record 40th Straight Month of Year-to-Year Gains in Kids 6-11

~Tops Nicktoons by Double-Digit Percentages Across All Kid Demographics

Original Series "Pair of Kings" Hits Series Highs Across Target Boy Demos

April 2012 - Prime

Driven by the Season Two finale of "Pair of King," the series' #1 telecast ever in target demos, and the ongoing success of hit series "Lab Rats" and "Kickin' It," April 2012 ranked as Disney XD's most-watched April in the network's history (includes its 10 years as Toon Disney) in Prime in Total Viewers (394,000), Kids 6-14 (220,000), Boys 6-14 (139,000), Kids 6-11 (173,000), Boys 6-11 (109,000), Tweens 9-14 (147,000) and Boys 9-14 (96,000).

· Disney XD has grown its Prime audience year to year for 40 consecutive months in Kids 6-11 - the longest streak of its kind among all kid networks - and for 16 consecutive months in Kids 6-14 and Tweens 9-14.

· Disney XD easily surpassed Nicktoons, topping the key competitor across all demos: by 20% in Kids 2-11 (224,000 vs. 187,000), by 42% in Kids 6-14 (220,000 vs. 155,000), by 20% in Boys 6-14 (139,000 vs. 116,000), by 43% in Kids 6-11 (173,000 vs. 121,000), by 24% in Boys 6-11 (109,000 vs. 88,000), by 55% in Tweens 9-14 (147,000 vs. 95,000) and by 32% in Boys 9-14 (96,000 vs. 73,000).

· Year to year, Disney XD registered double-digit percent gains across all demos: Total Viewers (+21% -- 394,000 vs. 325,000), Kids 6-14 (+20% -- 220,000 vs. 184,000), Boys 6-14 (+16% --139,000 vs. 120,000), Kids 6-11 (+18% -- 173,000 vs. 147,000), Boys 6-11 (+11 -- 109,000 vs. 98,000), Tweens 9-14 (+27% -- 147,000 vs. 116,000) and Boys 9-14 (+23% -- 96,000 vs. 78,000).

Programming Highlights:

· The Season Two finale of "Pair of Kings" (4/16/12, 8:30 - 9:30 p.m.) hit series highs in Boys 2-11 (332,000/1.6 rating), Boys 6-14 (412,000/2.2 rating), Boys 6-11 (304,000/2.4 rating), Tweens 9-14 (538,000/2.2 rating) and Boys 9-14 (339,000/2.8 rating), and was the series' #2 telecast ever in Kids 2-11 (576,000/1.4 rating), Kids 6-14 (680,000/1.9 rating) and Kids 6-11 (516,000/2.1 rating).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, most current, April 2012: 3/26/12-4/29/12; April 2011: 3/28/11-4/24/11;





  [may 2012]  
S
M
T
W
T
F
S
  


· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)





most recent ratings | view all posts
[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.