OXYGEN'S "BROOKLYN 11223" FINALE HITS SERIES HIGHS
"Bad Girls Club" Season Reunion Part One Delivers Over Two Million Viewers and Hits Season Highs in All Key Demos
NEW YORK - May 1, 2012 - Oxygen docu-series "Brooklyn 11223" ended its premiere run last night with a series high, delivering 715,000 total viewers, 482,000 (A18-49), and 357,000 (W18-49), according to Nielsen. Last night's episode drew viewers in who wanted to know whether or not Joey Lynn betrayed her former best friend Christie with an ex-boyfriend, a possible betrayal that bitterly drove the friends and their "crews" apart. Additionally, the episode was up double digits over the prior week's episode +41% (A18-49,) +51% (W18-49), and +53% in total viewers over the penultimate episode of the series. In the 11PM hour, Oxygen was the #4 cable network in W18-34. "Brooklyn 11223" had a dramatic lead in from part one of the reunion of the latest season of "Bad Girls Club," hosted by former Bad Girl and star of her own upcoming Oxygen docu-series Tanisha Thomas. The first installment of the two-part reunion which aired at 10PM ET/PT delivered an impressive 1.320M (A18-49), 993,000 (W18-49), and a staggering 2.076M total viewers. This is a season high in all key demos and up double digits +18% (A18-49), +16% (W18-49) and +15% in total viewers from last week's season finale. Additionally, part one of the "Bad Girls Club" reunion was the first episode of the season to deliver over two million total viewers and was Oxygen's sixth highest telecast of all time in total viewers. Last night's episode is the highest rated "Bad Girls Club" episode since 2010 and was the eighth in the current season to deliver over one million A18-49 viewers. In the 10PM hour, Oxygen was the #1 television network in W18-34, outperforming the three major broadcast networks ABC, CBS, and NBC. "Bad Girls Club" was the #1 cable telecast of the day in W18-34.
On the digital front, "Brooklyn 11223" ranked as the #2 show on Oxygen.com with respect to daily unique visitors hitting a season high for the premiere day of the finale. According to Trendrr, "Bad Girls Club" ranked as the #2 most mentioned program among all cable TV programs and all cable and broadcast programs Monday with regard to social media mentions. Monday's episode outranked USA's "WWE Raw," ABC's "Dancing with the Stars," The CW's "Gossip Girl" as well as VH1's "Basketball Wives." According to GetGlue, there were 4,835 check-ins to "Bad Girls Club" on Monday. Trendrr is reporting that the show outranked VH1's "Basketball Wives," CBS's "Two and a Half Men," MTV's "Ridiculousness" as well as CBS's "Mike & Molly" in overall GetGlue interactions.
"Brooklyn 11223" provided a voyeuristic look into the lives of a group of twenty-something friends whose once rock-solid friendships have been torn apart by betrayal. The borough of Brooklyn provided a scenic and energetic backdrop to this authentic story of friendship, love and family.
This past season of "Bad Girls Club" featured a series first, identical twins Dani and Gabi Victor, who created quite a stir in the Las Vegas house with outrageous behavior like strewing condiments all over another Bad Girl's mattress. Along with party girl Amy and tough-as-nails Erica, this season of "Bad Girls Club" may have been the craziest yet. Tanisha Thomas, star of Oxygen's upcoming "Tanisha Gets Married" and former Bad Girl, takes the reins as host of a heated "Bad Girls Club" season eight two-part reunion special. Part two of the special airs next Monday, May 7 at 10PM ET/PT, followed by the series premiere of "Tanisha Gets Married" at 11PM ET/PT.
Source: Nielsen Media Research LS.; Digital data from: Adobe SiteCatalyst (Omniture), Hulu Partner Portal, Trendrr.TV
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," "Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.