or


[05/01/12 - 09:13 AM]
VH1 Primetime Ratings "Spring" Up 33% Among Adult 18-49 Viewers In April
VH1 spins the numbers for the month of April.
[via press release from VH1]

VH1 Primetime Ratings "Spring" Up 33% Among Adult 18-49 Viewers In April

April's Milestone Marks VH1's 11th Consecutive Month of Year-Over-Year Primetime Growth in Network's Target Adult Demo

April Was Also the 10th Month VH1 Ranks as #1 Non-Sports Cable Network Among Women 18-49 on Monday Nights

"Mob Wives" Drives VH1 Year-To-Date as #1 Cable Network Among Women 18-34 in the Sunday 8 PM ET/PT Timeslot

NEW YORK, May 1, 2012 -- VH1 primetime ratings continued to grow significantly in April, averaging a .4 in the adult 18-49 demo - a +33% increase compared to the same month last year. The network's April performance marks VH1's 11th consecutive month of year-over-year primetime ratings growth in its target adult 18-49 demo.

Total viewer primetime impressions (P 2+) throughout April 2012 on VH1 averaged 593,000, up +32% from the average in April 2011. In addition, primetime viewers in the P18-49 demographic averaged 400,000 in April, up +41% from April 2011.

For the tenth month in a row, VH1 was the #1 non-sports cable network among women 18-49 on Monday evenings in April. This milestone was driven by new seasons of "Basketball Wives" and "La La's Full Court Life" and the freshman reality series "Styled By June."

In addition, VH1 series and specials including "Mob Wives," "Basketball Wives," "Behind the Music" and "Stevie TV" generated major social media buzz hits, resulting in multiple trending topics on Twitter and significant upticks in Facebook page "likes." For example, "Behind the Music: Aaliyah" trended as the #1 most social show on its premiere night among non-sports cable networks. Also, the "Behind the Music" premieres of Nas and Brandy were the #2 and #3 the most social non-sports cable programs of the night, respectively.

Specific VH1 ratings highlights for April include:

"Basketball Wives" averaged 1.3 in the key adult 18-49 demographic and a total of 1.9 million total viewers for premiere episodes in April.

"La La's Full Court Life" second season averaged a 1.1 in the adult 18-49 demo (up +38% from season 1) and 1.6 million total viewers (up +33% from season 1) for premiere episodes in April.

Debut episodes of the new series "Styled By June," based on the life of stylist-to-stars June Ambrose, averaged a .8 in the adult 18-49 demo and averaged 1.1 million total viewers for premiere episodes in April.

"Mob Wives" averaged .9 in the adult 18-49 demo (up +13% from season 1) and a total of 1.4 million viewers for premiere episodes in April. Also, year-to-date "Mob Wives" has driven VH1 to score the title of the #1 cable network among women 18-34 in Sunday 8 PM ET/PT time period across all cable networks.

For additional information on VH1 follow @VH1 on Twitter or "Like" VH1 on Facebook, and visit VH1.com for all the latest in music and celebrity news.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 99 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.

*All times ET/PT

Source: Nielsen Media Research March 26, 2012 - April 29, 2012

All data based on Live + Same Day ratings





  [may 2012]  
S
M
T
W
T
F
S
  


· BASKETBALL WIVES (VH1)
· BEHIND THE MUSIC (VH1)
· LA LA'S FULL COURT LIFE (VH1)
· MOB WIVES (VH1)
· STEVIE TV (VH1)
· STYLED BY JUNE (VH1)




most recent ratings | view all posts
[05/28/25 - 02:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board: Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience in 12 weeks.
[05/28/25 - 01:29 PM]
Mets-Dodgers Produces FOX's Most-Watched Baseball Telecast This Season
Through seven telecasts, FOX Saturday baseball coverage is up +10% over last year.
[05/28/25 - 11:35 AM]
"The American Music Awards" Hosted by Jennifer Lopez Posts Largest Audience Since 2019
The live broadcast delivered 4.73 million viewers, up +34% from its last live broadcast in 2022 (airing November 20, 2022, on ABC).

[05/28/25 - 10:19 AM]
ESPN's "Sunday Night Baseball" Averaged 1.7 Million Viewers for NLCS Rematch Featuring Los Angeles Dodgers vs New York Mets
Said telecast was up 11% versus last year's "Sunday Night Baseball" average.
[05/28/25 - 07:52 AM]
Formula 1 Monaco Grand Prix Telecast on ABC Attracts Largest Live Audience Ever for Iconic Event
The audience broke the event's record viewership of 2.0 million that watched last year's race, with viewership peaking at 2.6 million during the 10:30-10:45 a.m. quarter hour.

[05/28/25 - 06:05 AM]
"The Chi" Season Seven Premiere Scores Two Million Cross-Platform Viewers
The season seven premiere scored two million cross-platform viewers, making the season seven premiere the most-streamed in the series' history, up +2% on streaming versus last season.
[05/27/25 - 12:01 PM]
Netflix Top 10 Week of May 19: "Sirens" Makes a Splash with No. 1 Debut
The limited series starring Julianne Moore, Meghann Fahy, Milly Alcock, and Kevin Bacon debuted in the No. 1 spot in English TV this week, claiming 16.7 million views in just four days and arriving in the Top 10 in all countries.
[05/26/25 - 01:09 PM]
Influx of Viewers Raises Global Audience to Over 90 Million for "The Last of Us"
In the U.S., the season 2 finale last night saw 3.7 million cross-platform viewers.
[05/26/25 - 01:02 PM]
17-Year High: FOX Sports Delivers 7.05 Million Viewers for Indianapolis 500
Sunday's 109th running of the Indianapolis 500 peaked at 8.4 million viewers from 4:15 PM ET - 4:30 PM ET.
[05/22/25 - 12:18 PM]
"Survivor" Finale Is CBS' Most-Watched Wednesday in a Year
The three-hour season 48 finale was the #1 broadcast of the night among Adults 25-54 with 0.9.
[05/21/25 - 02:57 PM]
"60 Minutes" Closes Out 2024-25 Season on Top as America's #1 News Program
CBS' flagship news broadcast grew compared to the previous year, with 16 billion minutes watched across linear and streaming.
[05/21/25 - 09:14 AM]
NBC Delivers More Young NFL Viewers Than Any Media Partner, as "Sunday Night Football" Finishes TV Season as Primetime's No. 1 Show for Record 14th Consecutive Year
In addition, NBC delivered more NFL viewers under age 50 than any other NFL media partner across all game windows (minimum seven games), and topped all media partners in the coveted Adult 18-34 and Adult 18-49 demographics.

[05/20/25 - 12:00 PM]
Top 10 Week of May 12: "Nonnas" Feasts Again, with Second Week at No. 1
In English TV, "American Manhunt: Osama bin Laden" took the top spot in its first week, with 12.6 million views, followed by the grisly true story of two of the UK's most prolific murderers in "Fred and Rose West: A British Horror Story," which premiered at No. 2 (8.3 million views).
[05/20/25 - 10:18 AM]
Peacock's "Poker Face" Season 2 Hits Nielsen Top 5
The series' sophomore season also debuted as the #2 streaming original based on average audience in that same week.
[05/20/25 - 09:00 AM]
2025 NBA Playoffs Viewership Up 12 Percent from Last Year on ESPN Platforms
Game 7 of the Denver Nuggets vs. Oklahoma City Thunder series on ABC averaged 6,340,000 viewers, and peaked with 7,632,000 viewers at 5:15 p.m. ET.