or


[05/04/12 - 08:58 AM]
ABC's "Grey's" Dominates at 9pm and "Scandal" Earns Series Highs at 10pm
ABC spins the numbers for Thursday, May 3.

[via press release from ABC]

ABC's "Grey's" Dominates at 9pm and "Scandal" Earns Series Highs at 10pm

Some early info on ABC's Thursday, ahead of the regular press release.

During the 8 o'clock hour, opposite Fox's American Idol and CBS' comedies (The Big Bang Theory/Rules of Engagement), ABC's Missing drew 97% more viewers than NBC's original comedy block (Community/30 Rock). The new ABC drama also beat out the established NBC comedies with Adults 25-54 (+7%) and Women 18-49 (+7%).

· Missing improved its hour year to year by 31% in Total Viewers over original programming on the same night last year.

Nearly tripling its lead-in at 9pm in Adults 18-49 (+191%), ABC's Grey's Anatomy finished as the highest-rated series in its hour for the 4th week in a row to once again register as Thursday's #1 drama. Winning the 9 o'clock hour by wide margins, ABC's Grey's Anatomy defeated CBS' Person of Interest by 28%, Fox's Idol-inflated Touch by 52% and NBC's comedy block by 60% (The Office/Parks and Recreation). Additionally, Grey's qualified as Thursday's top-rated TV series with Women 18-49 and Women 18-34 (5th straight week).

· Grey's retained 100% of its week-ago "Fast Affiliate" Adult 18-49 rating and grew with Women 18-34 (+5%) to equal its best number in nearly 3 months - since 2/9/12.

During the 10 o'clock hour, ABC freshman Scandal took second to CBS' veteran The Mentalist in Total Viewers and key Adults (AD18-49/AD25-54). Also in the hour, ABC's Scandal crushed its freshman drama competition, outdelivering NBC's Awake by best-yet margins in Total Viewers (+224%), Adults 25-54 (+238%) and Adults 18-49 (+200%). In addition, Scandal paced well ahead of The Mentalist with Adults 18-34 (+27%) and ranked #1 in its slot for the 5th straight week with key Women (W18-49/W25-54).

· The freshman ABC drama rose 5% over the prior week in Adults 18-49, hitting a series high. Scandal also matched series-best ratings with Adults 18-34 and Adults 25-54.

Quick Take for Thursday, May 3, 2012 (Fast Affiliate Live + Same Day Ratings)

From 8-9pm, ABC Freshman "Missing" Draws 97% More Viewers than NBC's Established Comedies and Improves its Hour by 31% Year to Year

Thursday's Top-Rated Drama, ABC's "Grey's" Nearly Triples its Lead-in to Rank as the No. 1 Series in its Hour for the 4th Straight Week in Adults 18-49

ABC's "Scandal" Hits Series Highs Across All Key Adult Demographics

"Missing" (8:00-9:00 p.m.)

During the 8 o'clock hour, opposite Fox's "American Idol" and CBS' original comedies ("The Big Bang Theory"/"Rules of Engagement"), ABC's "Missing" (6.3 million) drew 97% more viewers than NBC's original comedy block ("Community"/"30 Rock" = 3.2 million). The new ABC drama also beat out the established NBC comedies with Adults 25-54 (+7%) and Women 18-49 (+7%).

· "Missing" improved its hour year to year by 31% in Total Viewers over original programming on the same night last year ("Wipeout" on 5/5/11 = 4.8 million).

"Grey's Anatomy" (9:00-10:00 p.m.)

Nearly tripling its lead-in at 9:00 p.m. in Adults 18-49 (+191%), ABC's "Grey's Anatomy" finished as the highest-rated series in its hour for the 4th week in a row to once again register as Thursday's No. 1 drama. Winning the 9 o'clock hour by wide margins, ABC's "Grey's Anatomy" (3.2/9) defeated CBS' "Person of Interest" by 28% (2.5/7), Fox's "Idol"-inflated "Touch" by 52% (2.1/6) and NBC's comedy block by 60% ("The Office"/"Parks and Recreation" = 2.0/6). Additionally, "Grey's" qualified as Thursday's top-rated TV series with Women 18-49 and Women 18-34 (5th straight week).

· "Grey's Anatomy" retained 100% of its week-ago "Fast Affiliate" Adult 18-49 rating and grew with Women 18-34 (+5%) to equal its best number in nearly 3 months - since 2/9/12.

"Scandal" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC freshman "Scandal" took second to CBS' veteran "The Mentalist" in Total Viewers and key Adults (AD18-49/AD25-54). Also in the hour, ABC's "Scandal" crushed its freshman drama competition, outdelivering NBC's "Awake" by best-yet margins in Total Viewers (+224% - 6.8 million vs. 2.1 million), Adults 25-54 (+238% - 2.7/7 vs. 0.8/2) and Adults 18-49 (+200% - 2.1/6 vs. 0.7/2). In addition, "Scandal" paced well ahead of "The Mentalist" with Adults 18-34 (+27% - 1.4/5 vs. 1.1/4) and ranked No. 1 in its slot for the 5th straight week with key Women (W18-49/W25-54).

· The freshman ABC drama rose 5% over the prior week in Adults 18-49, hitting a series high. "Scandal" also matched series-best ratings with Adults 18-34 and Adults 25-54.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 44% currently, from 41% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 05/03/12.





  [may 2012]  
S
M
T
W
T
F
S
  


· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· AWAKE (NBC)
· BIG BANG THEORY, THE (CBS)
· COMMUNITY (YAHOO)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· MISSING (ABC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· PERSON OF INTEREST (CBS)
· RULES OF ENGAGEMENT (CBS)
· SCANDAL (ABC)
· TOUCH (FOX)





most recent ratings | view all posts
[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.